Currently browsing posts about: Marketing to kids

The childhood obesity team at Center for Science in the Public Interest (CSPI) sends along its new year’s greeting: “great anti-junk food marketing” moments in 2008.  These mostly focus on progress in industry self-regulation (voluntary) but also on congressional legislation to restrict marketing and put healthier foods in schools.  Food marketing to kids is the point of food industry vulnerability.  Food companies must stop marketing junk foods to kids.  Voluntary self-regulation is notoriously ineffective.  Legislative intervention is essential.  Maybe this will be possible under the new administration?  Fingers crossed.

The Nestlé (no relation to me company is pledging to restrict its marketing to children to products that meet industry-wide nutritional criteria.  This is a small step in the right direction but suffers from the same problems that beset all such initiatives: the nutritional criteria are established to permit lots of a company’s products to qualify, and not much accountability is built into the system.  Will efforts like this do any good?  We will have to wait and see.

The City University of New York Campaign Against Diabetes and the Public Health Association of NYC have produced a new report: Reversing Obesity in New York City: An Action Plan for Reducing the Promotion and Accessibility of Unhealthy Food.  I especially like the clear statements of arguments – on both sides – of doing something about stopping junk food marketing, especially to kids.  This report should be useful for advocates who want to influence policy.  Thanks to Lauren Dinour, Liza Fuentes, and Nick Freudenberg for writing it.

The Robert Wood Johnson Foundation has a big project on marketing foods and beverages to children.  Its most recent report singles out television advertising as the most pervasive medium; even babies watch TV and see loads of commercials for junk foods.  The authors, Nicole Larson and Mary Story of the University of Minnesota, provide an excellent one-stop review of methods, expenditures, and other such data, along with useful suggestions for what to do about this problem.

The FTC has released its new report on food marketing to kids.  The big news?  The food industry only spends $1.6 billion for this purpose, a figure nobody I know believes.  The FTC had to subpoena this information and I’m sure that companies gave the lowest number they could.  Kellogg may spend $32 million just for media advertising for Cheez-Its, but I’m sure it’s hard for the company to figure out how much of that goes for packages with cartoons on them.  The FTC press release compliments food companies for all the great things they are doing to protect kids from what they used to do.  It makes recommendations that begin with words like “work toward,” “encourage,” “continue,” and “consider,” but nothing much that says “stop!”  I think $1.6 billion is likely to be an underestimate but it doesn’t really matter.  The number should be zero, no?

Thanks to Michele Simon for the heads up on the Federal Trade Commission’s new report on how much the food industry spends on marketing to kids.  The FTC is releasing the report Tuesday at 11:00 a.m.  I can’t wait to see what it says.  View the webcast!

My Canadian correspondent, Yoni Freedhoff, tells me (and his blog readers) that Coca-Cola has an ad in the Canadian Medical Journal assuring doctors that the company has not marketed its products to children for the last 50 years.  This is news to me.  Aren’t you happy to know this?

The giant food company, Nestlé (no relation), says it will not join the food industry’s voluntary efforts to stop marketing junk foods to kids.   Why not?  Here’s one guess: maybe the company doesn’t want to make promises it knows it can’t keep.