Search results: myplate

The USDA is asking for input on its plan to test educational messages in the forthcoming 2015 Dietary Guidelines and related products.

It wants the tests to involve about 57,000 respondents in

qualitative and possibly quantitative consumer research techniques, which may include focus groups (with general consumers or with specific target groups such as low-income consumers, children, older Americans, educators, students, etc.), interviews (i.e., intercept, individual, diads, triads, usability testing, etc.), and web-based surveys.

The purpose of the testing is to identify consumers’ understanding of the guidelines’ education messages and to obtain reactions to “prototypes of nutrition education products, including Internet based tools.” As USDA puts it, this information “will be formative and will be used to improve the clarity, understandability, and acceptability of resources, messages and products.”

USDA says this information

will be used to further develop the Dietary Guidelines and related communications. These may include: (1) Messages and products that help general consumers make healthier food and physical activity choices; (2) Additions and enhancements to ChooseMyPlate.gov; and (3) Resources for special population groups that might be identified.

This is interesting.  I don’t remember USDA asking for consumer input on nutrition education materials since the 1992 pyramid.

Let’s encourage USDA to do this.

Send comments to Dietary Guidelines Communications, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture, 3101 Park Center Drive, Room 1034, Alexandria, VA 22302. Comments may also be submitted via fax to the attention of Dietary Guidelines Communications at 703–305–3300 or through the Federal eRulemaking Portal at http://www.regulations.gov. Follow the online instructions for submitting comments electronically.

The Center for Responsive Politics’ Open Secrets website is the go-to source for information about undue corporate influence in Washington.

Among other juicy tidbits, it has some things to say about the “revolving door,” the trading of jobs between government and the industries it regulates.

Although the influence powerhouses that line Washington’s K Street are just a few miles from the U.S. Capitol building, the most direct path between the two doesn’t necessarily involve public transportation. Instead, it’s through a door—a revolving door that shuffles former federal employees into jobs as lobbyists, consultants and strategists just as the door pulls former hired guns into government careers.

Here are two recent examples:

• According to the Hagstrom Report, Anne Cannon MacMillan, a deputy chief of staff to Agriculture Secretary Tom Vilsack, left the USDA to become the director of government relations for Roll Global, the California company founded by Stewart and Lynda  Resnick, the owners of Pom Wonderful, Fiji water, and other brilliantly marketed food and beverage products.
• Robert Post, left his post as acting director  of the USDA’s Center for Nutrition Policy and Promotion, the agency that brings us the MyPlate food guide, to join the Chobani yogurt company, as its senior director for nutrition and regulatory affairs.

Former federal officials come to industry with deep knowledge of how the system works and how to beat it.   They also bring long lists of key contacts who know how to make Washington work in the new employer’s favor.

Oh yes.  They also get paid better.

Ethical?  Revolving door appointments follow the letter of the ethics law.  We can argue about whether they follow its spirit.

I was asked by a reporter yesterday for comment on the press release issued by the National Cattlemen’s Beef Association (NCBA) in response to USDA’s announced support of the Meatless Monday campaign.  

What? 

My immediate reaction: It’s pretty unbelievable that USDA would support Meatless Monday. Where’s the USDA statement? [see addition below]

The NCBA press release said:

The U.S. Department of Agriculture’s (USDA) recent announcement that the agency embraces the “Meatless Monday” concept calls into question USDA’s commitment to U.S. farmers and ranchers. USDA stated “one simple way to reduce our environmental impact while dining at our cafeteria is to participate in the “Meatless Monday” initiative.”

NCBA said Meatless Monday “is an animal rights extremist campaign to ultimately end meat consumption” and “NCBA will not remain silent as USDA turns its back on cattlemen and consumers.”

Without having seen what USDA said, I told the reporter:

If USDA is really supporting Meatless Monday, that’s big news. Historically, the USDA has worked hand in glove with the meat industry and has firmly resisted suggestions that it would be healthier for people and the planet to eat less meat.

The meat industry complained that the 2010 dietary guidelines pushed seafood and that meat got lost in protein in MyPlate, so they are supersensitive to this issue. Anyone who has ever been to a feedlot or industrial pig farm knows that the environmental issues are huge. You can smell them from miles away.

And what did the USDA actually say?  Oops.  Mistake.

According to the Boston Globe:

The Agriculture Department says a statement on its website encouraging its employees not to eat meat on Mondays was made without proper clearance.

The posting earlier this week was part of an internal newsletter that discusses how staff can reduce their environmental impact while dining at the agency’s cafeteria.

….USDA spokeswoman Cortney Rowe says the department does not endorse the “Meatless Monday” initiative, which is part of a global public health campaign.

Apparently, the USDA pulled the statement within minutes after the NCBA statement went out. 

How did USDA announce this to the public?  On Twitter!

USDA MT @usdapress: USDA does not endorse Meatless Monday. Statement on USDA site posted w/o proper clearance. It has been removed // @FarmBureau

 Food politics in action!

Addition, June 27: Here’s the original USDA Newsletter that caused all this fuss.  Scroll to page 3.

Reading the New York Times dining section this morning kicked up my annoyance at use of the term “protein” to refer to meat.  A story about what to do with holiday leftovers says “…repurposing top-quality proteins into dinner is easier than it seems.”

Another on Simon Doonan’s new book, Gay Men Don’t Get Fat, quotes him as pointing out that “straight food…tends to be leaden, full of protein, thick with fat.” Now you know.

But protein is a nutrient.  Foods are sources of nutrients.

Nutritionists like me consider protein a “macronutrient,” meaning that foods contain many grams of protein and also that protein is a source of calories (4 per gram as opposed to 9 for fat and 4 or so for carbohydrate).

Diets contain about 15% of calories from protein on average, an amount much greater than most people need—about twice the minimum required for maintenance and growth.

“Protein” is most definitely not a synonym for meat or even tofu (see table).  I’ve listed the plant sources of protein in Italics.

FOOD SOURCES OF PROTEIN IN U.S. DIETS

Source: J Am Diet Assoc. 2010 February ; 110(2): 291–295.

Grains, vegetables, and fruits are not the biggest sources, but they are important contributors.  Vegans, who consume no animal products at all, do not lack for protein.

And while proteins from meat resemble our own proteins more than do proteins from vegetables, their constituent amino acids are the same in all foods.  Varying food intake and eating enough food takes care of amino acid balance.

Hence, my peevishness at the use of “Protein” as a separate category in USDA’s MyPlate (see previous post).

Grains and dairy, each with its own sector, are important sources of protein in American diets.

Why protein?  USDA used to call the group “meat” even though it contained beans, poultry, and fish.  The meat industry ought to be happy about “protein.”  Meat producers have spent years trying to convince Americans to equate meat with protein.

A plea: let’s keep terms clear and talk about nutrients when we mean nutrients and foods when we mean foods.  Protein is not food.

NOTE: More about protein tomorrow when I discuss the new JAMA study on whether high-protein diets help you lose weight (spoiler alert: they don’t).

I got a call yesterday from Sam Kass, the senior policy adviser on Michelle Obama’s Let’s Move staff, objecting strongly (an understatement) to my post about her new physical activity initiatives.

I interpreted her speech as a pullback from healthy eating initiatives.  “Eating better” is demonstrably bad for business.  The food industry much prefers “move more.”

Mr. Kass says no pullback was intended.  Instead, he said, this is an expansion of Let’s Move into another one of the program’s five essential “pillars.”

Pillars?

I did not recall anything about pillars.  I went to the Let’s Move website. Sure enough, there they are:

At the launch of the initiative, President Barack Obama signed a Presidential Memorandum creating the first-ever Task Force on Childhood Obesity….[Its] recommendations focus on the five pillars of the First Lady’s Let’s Move! initiative.

1. Creating a healthy start for children
2. Empowering parents and caregivers
3. Providing healthy food in schools
4. Improving access to healthy, affordable foods
5. Increasing physical activity

In February 2010, Mrs. Obama discussed these elements in her speech launching Let’s Move, although without using the word “pillars.”  The word also did not pop up in her speech discussing the new activity initiatives.

When I need help with this sort of thing, I consult Obama Foodorama,  a treasure trove of information about food at the White House.  Here’s what Let’s Move has done and is doing about the pillars:

1. Creating a healthy start for children: encouraging breastfeeding, Let’s Move Child Care, and other such programs
2. Empowering parents and caregivers: MyPlate and MiPlato, front-of-package labeling
3. Providing healthy food in schools: child nutrition legislation, Healthier US Challenge , salad bars in schools
4. Improving access to healthy, affordable foods: combating food deserts, reducing the price of fruits and vegetables, encouraging gardening, and green markets
5. Increasing physical activity: Presidential Active Lifestyle Award challenge (PALA) and the new initiatives

In the broader context of the Let’s Move pillars, a focus on physical activity makes sense.  It is an addition, not a substitution.

But Mrs. Obama’s speech did not frame it like that.  Instead, her speech implied that she had given up on healthy eating because it is too difficult (kids have to be forced to eat vegetables), leaving open the possibility that “eating better” is too hard to promote in an election year.

I wish her speech had placed the initiative in context.   Had it done so, it would not have been open to this kind of interpretation.

My monthly (first Sunday) Food Matters column in the San Francisco Chronicle:

Q: What’s going on with the farm bill? Any chance for improving it?

A: I wish your question had an easier answer. The farm bill has to be American special-interest politics at its worst.

As Stacy Finz has been reporting in the main news and Business sections of The Chronicle, the failure of the recent super-deficit reduction plan also brought an end to a secret committee process for writing a new farm bill. Now Congress must follow its usual legislative procedures. The farm bill is again open for debate.

Advocacy is much in order. The farm bill is so enormous, covers so many programs, costs so much money and is so deeply irrational that no one brain – certainly not mine – can make sense of the whole thing.

It is all trees, no forest. The current bill, passed in 2008, is 663 pages of mind-numbing details about programs – hundreds of them – each with its own constituency and lobbyists.

The farm bill was designed originally to protect farmers against weather and other risks. But it grew piecemeal to include programs dealing with matters such as conservation, forestry, biofuels, organic production and international food aid.

The most controversial programs cover food commodities – corn, soybeans, wheat, rice, cotton, sugar and dairy – but lesser-known provisions support smaller industries such as honey or Hass avocados.

The elephant in the farm bill is SNAP, the Supplemental Nutrition Assistance Program (formerly food stamps). Fully 80 percent or more of farm bill expenditures go for SNAP.

This year, SNAP costs ran about $6 billion a month, and they are rising in today’s depressed economy. In contrast, commodity subsidies cost “only” about $8 billion a year. Crop insurance adds $4.5 billion, and conservation about $5 billion. Everything else runs in the millions, not billions, mere nothings in comparison to SNAP’s $70 billion 2011 expenditures.

SNAP judgements

What, you might ask, is SNAP doing in the farm bill? Think: logrolling.

Members of Congress who represent farm states need urban votes to pass subsidies. Urban members need farm votes to protect SNAP. This deal works, and both sides like the unsavory system just as it is.

As for irrationality: At a time when preventing obesity heads the public health agenda and reducing greenhouse gases is an international priority, the farm bill firmly protects the status quo.

It promotes production of commodities, but does little to link agricultural policy to policies that promote health or environmental protection. Although the Dietary Guidelines and MyPlate strongly promote consumption of fruits and vegetables, the farm bill inconsistently considers these foods as horticulture or specialty crops that do not merit subsidies or government-supported insurance. Indeed, many farm bill provisions discourage production of fruits and vegetables.

Overall, the farm bill must be seen as an inequitable means to protect the income of the largest and richest industrial producers of food commodities. It has little to do with serious efforts to protect conservation of natural resources, support rural communities or promote sustainable farming practices that maintain soil quality and mitigate climate change. Nor does it address the real needs of low-income communities.

The current bill favors large farms over small ones, intensive rather than sustainable production methods, and some states and regions over others. It actively promotes risk-taking; the government covers the costs.

It ignores food safety. It promotes production of inefficient biofuels. It does nothing to promote sustainable farming practices in this or any other country. And because it rewards farmers for overproducing commodities, it gets the United States in trouble with international trading partners.

Worst of all, the bill is inherently undemocratic. It is so opaque that nobody in Congress or anywhere else can possibly grasp its entirety. Its size and complexity make it especially vulnerable to influence by lobbyists for special interests and by the corporations most generous with campaign contributions.

Pro and con arguments

Its defenders argue that the present system works pretty well in ensuring productivity, global competitiveness and food security. Tinkering with it, they claim, will not make much difference and could do harm.

I disagree. It needs more than tinkering. Americans need farm policy to be brought into line with health and climate-change policy, and now is our chance.

Those of us who believe that food systems should be healthier for people and the planet have been handed an opportunity to rethink farm bill programs and to make the processes for its development more democratic.

Groups such as the Environmental Working Group ( www.ewg.org) and National Sustainable Agriculture Coalition (sustainableagriculture.net) have been hard at work on these issues. Join them, speak up, and get busy.

This article appeared on page G – 4 of the San Francisco Chronicle

I’m not much of a TV watcher so I missed the episode of The Good Wife in which CBS offered a new version of the food guide icon.

Fortunately, the Minneapolis Star Tribune got permission to reprint it.

According to the Tribune’s account of the episode, “Whiskey Tango Foxtrot,”  a character representing the cheese industry proposes a more dairy-prominent alternative to the USDA’s MyPlate:

As for me, I still miss the 1992 Pyramid, maybe because it did not lend itself to such easy satire (see previous post).

As many of you have pointed out, the use of SNAP benefits in fast food restaurants is a state decision but one that is supposed to be limited to the elderly, disabled, and homeless (whether those limitations are adhered to in practice is another question).

This morning I received further clarification from Aaron Lavallee, Communications Coordinator in the USDA Office of Communications. Mr. Lavallee, whom I don’t think I’ve met, writes:

Marion,

I just read your post in the Atlantic and wanted to follow up with you with some information that can clarify some of the misinformation posted and to help bring accuracy to parts that may be misleading for your readers.

You probably know most of this but Restaurant Meal Program has been an option for states – state run, state contracted, state administered – since the 1977 Food Stamp Act. The decision to establish a restaurant meal program is made entirely at the state level.

Most importantly, the ONLY people who qualify are the elderly, disabled, and homeless, as this provision is intended to assist people who are unable to prepare meals at home or in a traditional kitchen setting. This key fact and requirement of the law is mentioned nowhere in your article and we can both agree that with that clarification this story changes drastically.

Since 1977 the decision to establish a restaurant meal program has been made by only a handful of states and because of this participation is very low.

As noted in your article, California, Arizona, and Michigan are operating State administered restaurant programs serving their elderly, homeless, and disabled populations. Rhode Island began a limited pilot restaurant program on August 1, 2011. However you also mention Florida without providing the facts to your readers. In 2009, Florida began operating a pilot program in one county and has a total of only 14 restaurants participating. Furthermore in Florida this option is ONLY available to the homeless. To date Florida has not expanded that pilot.

The original emails to you from readers Robyn and Will were inaccurate – this is not an option for any SNAP beneficiary which is what they are thinking.

Additionally you close by drawing a false conclusion – “In June 2011 alone, according to USDA, 45 million Americans received an average of $133 in benefits at a total cost to taxpayers of more than $6 billion. That’s a lot of money to spend on fast food.” This can’t be spent on fast food because it is not an option for the 45 million Americans on SNAP.

Your voice has been and will continue to be an important one when it comes to nutrition in America. Your opinion continues to add to the healthy dialogue on critical issues ranging from MyPlate to the school meal programs. Your insight and knowledge on these topics is beneficial to everyone working to improve the health and wellbeing of Americans.

This is a critical opportunity for those of us with the ability to communicate to do so actively and accurately.

Because of that I ask that you add a clarifying note to your blog post highlighting the facts and clarifying for your readers you’re the truth about this program.

Please know that I am glad to help provide any information I can. Tim Laskawy at Grist hit the nail on the head with his piece.

I apologize for not making the restrictions clear in my original post and I thank all of you and Mr. Lavallee for taking the trouble to file corrections.

I also should have said that the billions of dollars in SNAP benefits could be a lot to spend on fast food. 

SNAP must look like a honey pot to fast food and other companies that cannot wait to get their hands on some of those benefits.  That’s what Yum! (Taco Bell, Pizza Hut, etc) is trying to do.

But make no mistake.  Yum! is not a social service agency concerned about feeding the elderly, disabled, or homeless.  Yum! wants to attract low-income people with SNAP money to spend to its fast food restaurants.