Search results: sugar

As I mentioned yesterday, the American Beverage Association represents the interests of soft drink companies that use sugars and artificial sweeteners in their products.  Its goal: to make you think both are just fine for your health.

Today, let’s take a look at a related, but different trade association, this one The Sugar Association.  Its goal: to make you not worry about sugars and to think that they are better for you than artificial sweeteners.

Here, for example, is a press release from this Association from this past summer: New Research Shows Large Majority of Consumers Understand Real Sugar Comes from Plants & That it Can Be Part of a Healthy Diet; Data reveals significant shift in perceptions of sugar and artificial sweeteners.

And here is its infographic showing data on public suspicions of artificial sweeteners.

Now, we have a new campaign from The Sugar Association: The Campaign for Sweetener Transparency.

More than 10,000 consumers across the United States have joined the fight for sweeping reform of the government’s labeling regulations covering the use of alternative sweeteners in packaged food by signing an online petition urging the U.S. Food & Drug Administration (FDA) to require food companies to place clear, complete and accurate information on food labels…it’s virtually impossible for shoppers to know what alternative sweeteners are in which packaged foods because the FDA only requires food companies to list the chemical names of sugar substitutes on food ingredient labels. So, consumers only see names like Xylitol, Hydrogenated Starch Hydrolysates, Saccharin, Acesulfame Potassium, Neotame, Isomalt and Lactitol on ingredients lists without even knowing what they are and why they are used.

The Sugar Association wants artificial sweeteners clearly labeled so customers will switch to products that have sugars instead.

• Products containing artificial sweeteners fall in the category of ultra-processed—foods that should be avoided or eaten in small amounts.
• Products containing added sugars also should be avoided or eaten in small amounts.

That’s why this campaign is about market share, not health.

For a basic guide to what to do about sugars, see this resource guide from Hunter’s Food Policy Center.

The USDA’s Economic Research Service, back on the job, has the latest statistics on the availability of sugars in the U.S. food supply.

Availability means the amount produced plus imports less exports, per year, per capita.

It is not the same as consumption (availability is likely to be higher), but it is an accurate indicator of trends.

The chart shows:

• Availability of sugars peaked in about 1999 and has been going down ever since.
• The increase was almost entirely in corn sweeteners—high fructose corn syrup (HFCS) and the like.
• The rise in HFCS was due to its substitution for sucrose (the sugar in beets and cane), in soft drinks starting in the late 1970s.  Soft drinks account for close to half of available sugars.
• Cane and beet sugar (sucrose) fell with substitution of HFCS, but started to increase again as HFCS got a bad reputation.
• Total availability of all sugars is now around 120 pounds per person per year.

What does 120 pounds per capita per year mean?

• Calculation: 120 pounds per capita x 454 grams per pound divided by 365 days per year = 149 grams per day per capita (approaching 40 teaspoons)
• This means about 600 calories available from sugars per day per person (which, in turn, refers to every man, woman, child, and infant in the country).  This is a lot of sugars.

Current Dietary Guidelines say sugars should not exceed 10% of daily calories.  For diets of 2000 calories a day, that means no more than 50 grams of sugars (one gram of sugar = about 4 calories).

Therefore, the U.S. food supply provides at least three times the upper amount of sugars recommended.

Pretty much everyone would be healthier eating less sugar, if for no other reason than that they provide calories but minimal or no nutrients.

Their lack of nutritional value applies to sugars of all kinds, refined and unrefined, no matter their source: beets, cane, honey, sorghum, or maple trees.

The downward trend is in the right direction.

Berkeley, California, ever at the cutting edge of public health nutrition policy, is banning junk food from checkout counters and aisles.

The new policy will require retailers larger than 2,500 square feet to stock healthy food at the register and in areas where customers wait in line, instead of items like chips, soda and candy. It forbids food items with 5 grams of added sugars and 200 milligrams of sodium, chewing gum and mints with added sugars, and beverages with added sugars or artificial sweeteners. In Berkeley, the policy will affect stores like Safeway, Monterey Market, Whole Foods and Berkeley Bowl.

As a result of efforts like these—public health campaigns, soda taxes, and other initiatives—heavy consumption of sugary drinks (more than 500 calories/day) is declining.

According to a recent study, the percentage of children who drink more than 500 calories worth of soft drinks a day declined from 11% to 3%  from 2003 to 2016, and the percentage of adult heavy consumers declined from 13% to 9%.

This trend is in the right direction.

A recent study confirms what we already knew: poorer people drink more sugary beverages than richer people.

This analysis suggests the richest 10% of families drink about 2.5 fewer sugary drinks a week than those in the poorest 10%.

These investigators found this relationship to hold up “even after taking into account things like education, race, gender, cognitive abilities and interest in nutrition.”

Drinking sugary beverages correlates with all those factors as well as with poor diets in general, overweight, the diseases for which overweight is a risk factor, and overall mortality.

I discuss the evidence for all that in my book, Soda Politics: Taking on Big Soda (and Winning).

I am reprinting this with no comments (beyond really, healthier marshmallows?) from the industry newsletter FoodNavigator.  Here is its

Special Edition: Sweeteners and sugar reduction

Sugar continues to be in the spotlight, singled out as the nutrient responsible for alarming global rates of obesity and type 2 diabetes. Artificial sweeteners are also facing fire from consumers who want to adopt ‘clean’ diets. And while natural sweeteners are a preferred option, ingredients like stevia are notorious for their off notes. So what is the answer? We take a look at the latest thinking around sugar reduction, from the nutritional science underpinning the trend through to tech developments like so-called structured sugars.

• Better for you marshmallow: a healthy twist: To help children avoid excessive sugar intake, it is wise to teach healthy life styles and prevent overweight. Occasionally you can take a sweet treat. With a healthier marshmallow you are still able to control your calorie and sugar intake…   Click Here
• Sugar reformulation: How are big brands innovating to cut the sweet stuff?  With mounting pressure – both via voluntary targets and mandatory taxes – to reduce sugar in food and beverage, FMCGs are getting creative. Some are substituting sugar with coconut water, others with maize flour or tiger nuts. Scroll through the gallery to see who is doing what to cut the sweet stuff… Display
• Kerry talks sugar reduction in beverages: ‘It impacts the three most important sensory dimensions’:  The push to reduce sugar in products, supported by regulatory levers such as sugar taxes, has focused largely on the beverage sector. Kerry Taste & Nutrition weighs in on the challenges facing beverage formulators… Read
• The FoodNavigator Podcast: Sugar reformulation part 1: Why reducing by stealth is key:  The food industry is under massive pressure to reformulate products with less sugar. And in light of the voluntary target in the UK for manufacturers to meet a 20% cut in sugar by 2020 unlikely to be met, campaigners are increasingly demanding that mandatory sugar reformulation targets are set… Listen now
• Could SDIL’s sweet success expand beyond soft drink? ‘The lack of taxation for sugary milk drinks definitely needs more thought’: The UK’s soft drink tax has probably been of greatest benefit to the Childhood Obesity Plan, says Association for the Study of Obesity Chair Dr Maria Bryant, and similar principles should ‘absolutely’ be applied to sugary milk drinks… Read
• Tate & Lyle aims to cut carbon emissions 30% by 2025 as reformulation lifts profits:  Tate & Lyle has announced a set of ambitious environmental targets including a commitment to cut Scope 1 and 2 CO2e emissions 20% by 2025 and 30% by 2030. Scope 1 and 2 are defined as direct emissions from owned or controlled sources, and indirect emissions from the generation of purchased energy, respectively… Read
• Beyond sugar and salt reformulation: The case for ‘positive nutrition’ targets to help curb obesity:  Implementing ‘positive nutrition’ policies – to increase the amount of whole grains, fruit, nuts and seeds, and vegetables in our diet – could help the UK combat childhood obesity, argue experts… Read
• Making sweet food taste sweeter: Could coffee hold the key to sugar reformulation?  Fresh research out of Denmark reveals that drinking coffee changes our sense of taste, making sweet foods even sweeter. Could these findings help inform sugar reformulation strategies?.. Read
• Was the failure of Nestlé’s Milkybar Wowsomes down to poor demand or poor marketing?  Nestlé has pulled its reduced sugar Milkybar Wowsomes product after poor demand. But others believe big brands are scared to push their lower sugar products for fear of failure… Read
• Healy leverages cocoa shells for natural sugar reduction:  Healy Group, the Ireland-based ingredient supplier, has developed a process to turn cocoa shells – an otherwise under-utilised by-product of cocoa production – into a micronised cocoa fibre that can help with sugar reduction in chocolate… Read
• Do low-calorie sweeteners make you fat? Controversy and confusion over the role of high-intensity sweeteners in weight management:  The war on sugar continues to gather steam as increasingly health-conscious consumers seek to limit their intake by opting for products that are perceived as healthier. But controversy continues to swirl over the impact of high intensity sweeteners – a popular reformulation option – on health… Read
• Sugar reduction through smell: ‘Aromas can be used to produce long-lasting sweetness-enhancing effects’:  One of the easiest ways to reduce sugar is to replace it with sweeteners – but research from Netherlands-based research group NIZO suggests aromas can be leveraged as an alternative path to sugar reduction… Read
• EY on the future of food: Tech innovation to deliver healthy, sustainable and personalised products:  What does the future have in store for the food industry? We spoke to Ernst and Young’s Rob Holston, global consumer industries advisory lead, to hear his thoughts on the top trends and technologies at play… Read

The COVID-19 pandemic has pointed out how the higher risk of complications and death among members of minority groups.  The reasons are fairly well established.  Members of minority groups are more likely to:

• Be overweight
• Have diet-related risk factors: hypertension, type-2 diabetes, multiple metabolic problens
• Live in high-pollution areas
• Have asthma
• Suffer from the daily stress of discrimination
• Lack sick leave benefits
• Have poor health care

The .latest report from Rudd Center on Food and Obesity Policy, Sugary Drinks FACTS 2020, highlights how sellers of sugary drinks target their products to minority populations.  The press release says that the report found:

• In 2018, companies spent $84 million to advertise regular soda, sports drinks, and energy drinks on Spanish-language TV, an increase of 8% versus 2013 and 80% versus 2010.
• Sports drink brands disproportionately advertised on Spanish-language TV, dedicating 21% of their TV advertising budgets to Spanish-language TV, compared to 10% on average for all sugary drinks.
• Compared to White children and teens, Black children saw 2.1 times as many sugary drink ads and Black teens saw 2.3 times as many. Black youth exposure was particularly high for sports drinks, regular soda, and energy drinks.

Click here for the full report. 

• Sugary Drink FACTS 2020 Supplement: Examples of social media campaigns targeted to teens and Hispanic and Black youth
• Sugary Drink FACTS 2020 Appendix Tables
• Sugary Drink FACTS 2020 report summary

The report’s main finding:

CNN has an excellent account of this, in which I am quoted.

Experts say soda companies have also taken a page out of the tobacco industry’s marketing playbook, by providing funding for many Black communities and endeavors “in ways that don’t look like advertising, like funding playgrounds in minority neighborhoods, minority community groups, and sponsorship of Black and Hispanic sports figures,” said Marion Nestle, who also authored “Eat, Drink, Vote: An Illustrated Guide to Food Politics.”  “These work,” Nestle said. “Minority kids identify soda brands with sports figures, and minority community groups find it hard to oppose soda company marketing when the companies have been so generous.”

“The great irony of Ramon Laguarta’s promises to counter PepsiCo’s conscious or unconscious racist practices in the company, its business, and communities is that none of them addresses targeted marketing,” said Nestle.

“The best thing Pepsi could do to improve the health of its customers would be to stop advertising and marketing to children and teenagers, especially those of color,” Nestle added.

I’m still seeing articles coming out from the USDA’s Economic Research Service, now sadly moved to Kansas City.  This one is based on an older article.*  It’s about how “consumption” of sugars (in quotes because the data actually reflect the availability of sugars in the food supply—production less exports plus imports).

Here’s how I read this chart:

• Overall sugars are down almost to the level of the late 1970s.
• Refined (table) sugar dropped at about the time High Fructose Corn Syrup (HFCS) became widely used; it is holding steady.
• HFCS accounted for the increase in total sugars from 1975-1999.  The subsequent decline is also mainly in HFCS.

The big reason for the decline is lower consumption of soft drinks (these account for nearly half total sugars consumed).

Another trend is substitution of HFCS by table sugar.  This is to the higher cost of HFCS relative to table sugar.  It used to be much cheaper but increased demand for corn to produce ethanol has made HFCS and table sugar cost about the same.

Also, HFCS has a reputation for being worse for health than table sugar, but they are about the same physiologically.  HFCS is glucose and fructose separated.  Table sugar is glucose and fructose stuck together (but quickly separated in the body).

I’m all for eating less of either one.  This, at least, is a healthy trend.

*Sugar and Sweeteners Outlook: July 2019 , by Michael McConnell and David W. Olson, ERS, July 2019

I love the Sugar Association, the chief lobbying group for producers of sugar cane and sugar beets, for its endlessly creative ways of trying to convince that more sugar is good for us. [Note: High Fructose Corn Syrup is represented by a separate group, the Corn Refiners Association, which does much of the same.]

I was sent this account of  sugar-industry speeches at a symposium run by the American Sugar Alliance, another trade group.

What to do about all those pesky “eat less sugar” messages?  According to one public relations speaker,

The fact that sugar comes from a plant is a positive for consumers…The terms “real” and “pure” create positive associations in consumers’ minds…Consumers believe that honey is “the most healthy and natural” of sweeteners and that high-fructose corn syrup is “not real.”

Only 30% think sugar is naturally grown…A key message should be that “sugar comes from a plant—like sugar beets or sugar cane.  It’s grown on a farm and it’s minimally processed.

As always, you can’t make this stuff up.