by Marion Nestle

Currently browsing posts about: Grains

Oct 11 2018

Annals of marketing: “Free from.” A Bakery & Snacks Special Edition.

From the daily industry newsletter, BakeryAndSnacks.com, I learned that “free from” is an entire marketing category.  Here is its collection of recent articles and videos on the topic.

Special Edition: The rise of free from

What is driving the free-from trend – grain-free, gluten-free, lactose-free, sugar-free, fat-free, and so forth – and will it have legs? Which businesses are already tapping demand for free-from snacks and bakery products? We look at the alternatives the traditional snack ingredients, and who supplies them. Also, a peak into the manufacturing challenges in creating snacks and baking in the free-from category.

Jul 31 2017

Bakery and Snacks Special Edition: Grain-Free, Gluten-Free

BakeryandSnacks.com is another industry newsletter I subscribe to for keeping me up to date on what’s happening with baked goods and snacks.

Special Edition: Is grain-free the new gluten-free?

Grain-free may still be niche but it’s gaining traction among consumers who perceive it as the next step to better health. ‘Going completely grainless’ is becoming increasingly popular among consumers who are moving away from processed foods and incorporating natural ingredients, such as nuts, legumes and pulses, into their diets that boost their intake of proteins and minerals. The grain-free trend is an extension of the gluten-free trend, which is predicted to reach $4.35b by 2013 in the US, according to MicroMarketMonitor.

And just for fun, I’m adding this fascinating one from the B&S daily feed:

Aug 1 2016

Food Navigator Special Edition: Pulses, seeds and grains

Food Navigator is an industry newsletter with articles about topics of interest to food companies.  This is one of its occasional collections of columns on a particular topic, in this case, beans, seeds, and grains.

Beans, chickpeas, peas and lentils are now appearing as added value ingredients in every part of the store, from chips and snacks to salads, soups, pastas, dips and baked goods. Non-GMO, gluten-free, high in protein, fiber and micronutrients, and low in fat, beans in particular are undergoing a PR renaissance among consumers, who have been eating them for years in tacos and burritos, but now see them as a more wholesome alternative to soy, rice, corn and potatoes in their snacks. So where will they go next, and who is driving innovation, both from a formulation, and branding perspective? We also take a look at ancient and ‘heirloom’ beans and grains.