by Marion Nestle

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May 19 2023

Weekend reading: WHO’s new guidance on artificial sweeteners

A press release from the World Health Organization announces recommendations on the use of artificial, non-nutritive (meaning no-calorie) sweeteners: WHO advises not to use non-sugar sweeteners for weight control in newly released guideline.

The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children. Results of the review also suggest that there may be potential undesirable effects from long-term use of NSS, such as an increased risk of type 2 diabetes, cardiovascular diseases, and mortality in adults.

The recommendation not to use artificial sweeteners for weight control or chronic disease prevention applies to:

all synthetic and naturally occurring or modified non-nutritive sweeteners that are not classified as sugars. Common NSS include acesulfame K, aspartame, advantame, cyclamates, neotame, saccharin, sucralose, stevia and stevia derivatives.

The guideline document notes:

The recommendation in this guideline was made based on evidence that suggests that there may be health effects associated with NSS use irrespective of which NSS is being used – that is, NSS as a class of compounds, despite individual NSS having different chemical structures, may have an impact on health…individual NSS have different sweetness intensities and organoleptic properties, and are processed differently by the body. Although limited  evidence suggests that individual NSS may also differ in some of their physiological effects in humans, the evidence is currently insufficient to make
recommendations for individual NSS.

Overall, the evidence summarized in the document shows benefits from short-term studies but not ones that last longer than three months or so.  After that, use of non-nutritive sweeteners is associated with potential harm.

At issue, of course, is the mechanism.  These remain speculative: calorie compensation? mainenance of taste preference?  microbiome?

Much of the research into biological mechanisms has been carried out in in vitro and rodent models, and further research is needed to determine whether observations in non-human models translate to humans.  Although there are as yet no conclusive mechanistic links between NSS use and many of the associations observed in prospective cohort studies, that plausible mechanisms have been identified, tested and in some cases validated (albeit mostly in non-human models) reinforces the seriousness with which the associations observed in prospective cohort studies should be considered and highlights the need for further exploration of possible mechanisms with additional research.

Until then, it seems best to avoid them (I don’t like their taste anyway).

  • View the press release here
  • Access the guideline here

Questions?

May 18 2023

The Supreme Court weighs in on animal rights

To the surprise of everyone as far as I can tell, the Supreme Court has upheld California’s ban on pork from states that allow pork producers to confine pregnant sows in gestation crates.

California, which consumes 13% of U.S. pork but imports 99% of it, said it would only permit import of pork from producers who give pregnant sows at least 24 square feet of space.

Gestation crates confine pregnant sows so tightly that all they can do is stand up and lie down.

I would not call myself an animal rights advocate, but having been pregnant myself a couple of times, I found myself deeply upset when I saw sows confined like that.

At the time, I was on the Pew Commission on Industrial Farm Animal Production.

We asked why they were doing this.  Answer: To keep the sow from crushing her piglets—and to make it easier to feed and clean the animals.

Fortunately, Bill Niman was also on the commission and whisked us off to one of the Niman Ranch farms where we could see sows, each in her own hoop tent, happily tending to piglets and rolling in mud when she felt like it.

Did the sows crush their piglets?  Not when they had ample room to move around ard were not stressed.  Yes, they didn’t produce quite as many piglets, but the meat tasted a lot better.

So I’m happy to see the pig crates disappear, which they will have to if anyone wants to sell pork in California.

This case is not really about animal rights though.  It is about states’ rights to make laws like this one.

The pork producers challenged California’s law.  But Justice Neil Gorsuch writing for the majority said:

California voters overwhelmingly endorsed the “ethical pork” law in 2018 and have the right to decide what products appear on store shelves…Companies that choose to sell products in various States must normally comply with the laws of those various States, “While the Constitution addresses many weighty issues, the type of pork chops California merchants may sell is not on that list.”

It’s amazing to have something good come out of this court.  Maybe pig crates will set a precedent.

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May 10 2023

PLEZi: Better for kids? Healthier?

I’ve had so many requests to comment on Michelle Obama’s new PLEZi food business—reduced sugar but ultraprocessed artificially sweetened drinks for kids—that I feel obliged to write about them, unhappy as I am as having to consider this enterprise so ill advised.

In case you missed it, the former First Lady—a public health hero of mine for her efforts to improve school food and feed kids more healthfully—announced these drinks as having 75% less sugar than Coke and Pepsi.

The press materials say PLEZi’s mission is:

to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth…PLEZi Nutrition was created to give parents a helping hand by offering healthier, great-tasting products that parents can feel good about giving their kids and that kids actually want. The company is focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness overall. In addition to reducing the sugar and sweetness, they are adding in nutrients kids need, all with the aim to replace sugary drinks and snacks.

Here’s what’s good about all this.

  • Michelle Obama is eloquent on the need for kids to eat more healthfully.
  • PLEZi is established as a benefit corporation meaning that its stockholders have agreed to have social values as part of its mission, not just profits (although those count too, evidently).
  • It has donated $1 million to Food Corps, which teaches school kids about food—a cause well worth supporting.
  • It has a distinguished “kitchen cabinet” advisory committee of people who care about kids’ health.

Why my dismay? 

Take a look at the PLEZi Blueberry Blast drink’s nutrition information and ingredient list.

This product has a lot less sugar than Coke or Pepsi and contains zero added sugars, but it has five sweeteners:

  • Apple juice concentrate (Translation: sugar derived from apples)
  • Watermelon juice concentrate (ditto from watermelons)
  • Blueberry juice concentrate (ditto from blueberries)
  • Stevia leaf extract
  • Monk fruit extract

These, plus “natural flavors” (don’t get me started) and some of the other ingredients put this squarely in the category of ultraprocessed products, now strongly associated with poor health and promotion of excessive calorie intake.

These drinks do not meet my idea of a “higher standard,” alas.

Instead, I see PLEZi as a direct competitor of existing drinks—Kraft’s Capri Sun and Kool-Aid Jammers among them—both with less sugar than Coke or Pepsi, and neither what I would consider a health food.

I found PLEZi shelved right with other sweetened drinks aimed at kids  at the Target in Ithaca, New York.

PLEZi’s cost

Target has PLEZi,on special sale at for $3.50 for 32 ounces (four 8-ounce bottles).  This makes it almost twice as expensive as Capri Sun ($3.19 for 60 ounces—ten 6-ounce pouches).

The competition

PLEZi’s nutritional profile isn’t all that different from that of “half the sugar” Capri Sun.  Here’s Capri Sun Strawberry Kiwi:

Capri Sun has the same kinds of ingredients as PLEZi, but less fruit juice, and a little more overall sugar.  To me, they don’t look all that different.

What about taste?

I bought packages of PLEZi Blueberry Blast, Orange Smash, and Capri Sun ‘s “half the sugar” Strawberry Kiwi.

OK, I  am not these products’ core customer.   They are not aimed at me.  I thought the PLEZi drinks were oddly colored and watery, and had undistinguishable flavors and the slight off-taste of monk fruit sweetener.

Capri Sun is noticably sweeter, which is not surprising: it has 7 grams of sugar in 6 ounces, whereas PLEZi has 6 grams of sugar in 8 ounces.

But all of these drinks raise the same question: Is a somewhat less sugary, sweetened, “better-for-you” drink necessarily a good choice?

Many healthier drinks are available for kids.

I would like to know:

  • Why anyone would think kids need another drink like this.
  • Why someone didn’t identify PLEZi drinks as ultraprocessed.
  • Why someone didn’t intervene to protect Mrs. Obama from getting involved in this dubious enterprise.

My business and health questions:

  • Will PLEZi sell?
  • Will it cut into sales of Kool-Aid Jammers and Capri Sun, let alone Coke and Pepsi?
  • Will it accustom kids to less sweet tastes?
  • Will it encourage kids to eat more healthfully?

I sure hope the Kitchen Cabinet insists on a serious evaluation.

May 9 2023

Annals of Marketing: Oatly’s climate change numbers

Quaint as it may be, I still read the print edition of the New York Times.  That way, I don’t miss things like this (May 7, pages 16 and 17).

My phone security system would not allow me to use the QR link so I went to Oatly’s climate website to find out what this was about.

Oatly’s product climate footprints are expressed in carbon dioxide equivalents (shortened to ‘CO2e’) per kilogram of packaged food product, calculated based on a life cycle assessment approach from grower to grocer. CO2e considers the effect of different greenhouse gasses, including, carbon dioxide, methane, and nitrous oxide. The calculation, which is validated through a partnership with a leading climate change organization CarbonCloud, aggregates the emissions into one single unit based on how much of each of those greenhouse gasses is emitted and their global warming potential over a 100-year period.

This required a detour to Carbon Cloud, which, alas, does not give away its algorithm for calculating. CO2e.

The Oatly explanation continues:

Unlike nutrition labels, there is no common or mandated methodology for CO2e labeling. Until standardization and a mandate become reality, Oatly wants to encourage other companies in the food industry to put their CO2e figures on their packaging. If Oatly is only one of a few to make this commitment, it’s difficult for consumers to make informed purchases against other products in the market.

But Oatly: if there is no agreed upon methodology for these calculations, and Carbon Cloud gives no details, how are we supposed to know how seriously to take this challenge?

Cute.  Will it increase Oatly sales?

Oatly, according to Food Business News, lost money in 2022.

While management sees better days ahead, the company struggled in fiscal 2022, ended Dec. 31. Oatly incurred a loss of $393 million, greater than the loss of $212 million the year before.

Maybe two-page ads in the New York Times will help?  We will find out today.

Additions May 10

Oatly posted reduced losses in the first quarter, 2023.

Oatly’s communications director sent further information about its climate calculations:

CarbonCloud’s growth marketer sent this information:

Most of the products we have calculated footprints for – unfortunately not Oatly products – have their own footprint page on our ClimateHub with traceability through ingredients and methodology descriptions. Here’s an example from Dole: https://apps.carboncloud.com/climatehub/product-reports/038900004736/USA

Here’s also a couple of links to our methodology description, if you would rather read up on it on your own.

The short version / The long version

Thanks to both for sending all this.  Most helpful.

May 5 2023

Weekend reading: Corporate control of foods systems

 

IPES—the International Panel of Experts on Sustainable Food Systems—states the problem:

Over recent decades, corporations have succeeded in convincing governments that they must be central in any discussion
on the future of food systems. [No, they should not.]

Publicprivate partnerships and ‘multi-stakeholder’ roundtables (e.g., on ‘responsible soy’, or ‘sustainable palm oil’) have normalized a prominent role for corporations and given them an inside track to decision-making. [This is wrong.]

Public governance initiatives have also become reliant on private funding. [Also wrong.]

Why wrong?  IPES says:

Behind the scenes, leading corporations have consolidated their grip by ensuring an industry friendly regulatory environment (via lobbying and ‘revolving door’ approaches), shaping trade and investment agreements, putting up barriers to competition, sponsoring research, and making political donations.

What is to be done?  For starters:

  • Keep food corporations out of public health policy discussions.
  • Hold corporations accountable.

Take a look and see if you agree.

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May 4 2023

More pro-GMO info from the FDA

I’m working on a new edition of What to Eat and am spending a lot of time in grocery stores seeing what’s new and different since 2006—vastly more than I thought when I signed up to do this project, which is why it is taking a long time to do.

One change is in the number of products displaying Non-GMO labels.  The Non-GMO Project says it has certified 60,000 products, and I believe it.

On the other hand, don’t expect to see labels on foods that are genetically modified even though they are required.  With much searching, I found a few on shipping boxes but not on grocery shelf labels.

So I’m interested to see what the FDA is saying about genetically modified foods.

It sent out a press release recently.

Today, the U.S. Food and Drug Administration (FDA) released new “Feed Your Mind” educational materials to provide science-based information on genetically modified organisms (GMOs). “Feed Your Mind” is an education initiative launched in 2020 to help increase consumer understanding of GMOs and was developed in partnership with the U.S. Department of Agriculture and the U.S. Environmental Protection Agency.

The new materials for consumers include:

…Funding for the “Feed Your Mind” initiative was provided by Congress in the Consolidated Appropriations Act of 2017 to conduct “consumer outreach and education regarding agricultural biotechnology and biotechnology derived food products and animal feed, including through publication and distribution of science-based educational information on the environmental, nutritional, food safety, economic, and humanitarian impacts of such biotechnology, food products, and feed.” More funds were provided through 2018 and 2019 Appropriations bills.

For More Information

The last time I wrote about the FDA’s GMO initiatives, I titled the post “The FDA’s new pro GMO propaganda.”  I pointed out that the FDA’s materials stick with limited issues, and say nothing about:

  • Corporate control of commodity agriculture
  • Glyphosate, the herbicide used with GMOs and considered carcinogenic by international health agencies and US courts
  • How pesticides used on GMO crops contaminate organic production
  • The ways GMO companies harrass independent farmers by enforcing intellectual property rights
  • How the Farm Bill subsidizes GMO corn and soybeans, causing them to be overproduced and corn to be used for ethanol
  • The lack of labeling of the few GMO foods on the market.

No wonder sales of organic foods are booming and so many people look for Non-GMO labels on food products.

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May 1 2023

American Society for Nutrition commissions highly conflicted meta-analysis

I was surprised to see a press release from the American Society for Nutrition (ASN—of which I am a member) announcing publication of a research paper the Society had commissioned and published on sugars and body weight: Important food sources of fructose-containing sugars and adiposity: a systematic review and meta-analysis of controlled feeding trials.

The paper, the press release said, “Illustrate[s] The Need for Nuance in Public Health Guidance Related to Consumption of Sugars: Findings call into question recommendations that imply all sources of fructose-containing sugars carry the same risk.

The press release notes that “this comprehensive review is timely as the 2025 Dietary Guidelines Advisory Committee currently assesses the latest science to inform updated evidence-based recommendations,” and it quotes the lead author: “There is an opportunity for more food-based guidance around sugars to help ensure Americans don’t inadvertently eat less health-promoting foods containing fructose – especially at a time when most people don’t eat enough of all forms of fruit, which offer significant health benefits.”

Uh oh.  This is an easily misinterpreted message.

My immediate question:  Who wrote the paper ?

No surprise.: authors with extensive conflicts of interest.

I’ve written about some of these authors’ conflicts of interest disclosures previously.  See, for example. this, this, and this.

Just for fun, I’ll post this particular statement of the conflicted interests at the end of this post.

Basically, these authors do not understand the difference between a conflict of interest (financial ties, which are discretionary) and non-discretionary viewpoints (all researchers have them).  In this case, consulting for a sugar company is a conflict; being a vegan or avoiding sugar-sweetened beverages is not.

My second question: Why did ASN commission this paper, and from these particular authors no less?

I contacted John Courtney, the long-time executive director of the ASN.  He said this was a leftover from an initiative started ten years ago.  Since then, the ASN has decided not to commission papers on controversial topics and this will not happen again.

Good.  It shouldn’t.  Commissioning papers like these make the ASN look like an arm of the food industry.  The ASN should avoid even teh appearance of conflicts of interest as much as it possibly can.

You don’t believe this is a problem?  Take a look at this conflict of interest statement.  Enjoy!

Conflict of Interest

JLS is a member of the Journal’s Editorial Board and played no role in the Journal’s evaluation of the manuscript.

LC was a Mitacs-Elevate postdoctoral fellow jointly funded by the Government of Canada and the Canadian Sugar Institute (September 2019–August 2021). She was previously (2010–2018) employed as a casual clinical coordinator at INQUIS Clinical Research, Ltd. (formerly Glycemic Index Laboratories, Inc.), a contract research organization.

AC and AA have received funding from a Toronto 3D MSc Scholarship award.

SA-C was funded by a Canadian Institutes of Health Research (CIHR) Canadian Graduate Scholarships Master’s Award, the Loblaw Food as Medicine Graduate Award, the Ontario Graduate Scholarship, and the CIHR Canadian Graduate Scholarship Doctoral Award. She avoids consuming NSBs and SSBs and has received an honorarium from the international food information council (IFIC) for a talk on artificial sweeteners, the gut microbiome, and the risk for diabetes.

NM was a former employee of Loblaw Companies Limited and current employee of Enhanced Medical Nutrition. She has completed consulting work for contract research organizations, restaurants, start-ups, the International Food Information Council, and the American Beverage Association, all of which occurred outside of the submitted work.

TAK has received research support from the Canadian Institutes of Health Research (CIHR), the International Life Science Institute (ILSI), and the National Honey Board. He has taken honorarium for lectures from International Food Information Council (IFIC) and Institute for the Advancement of Food and Nutrition Sciences (IAFNS; formerly ILSI North America).

FA-Y is a part-time Research Assistant at INQUIS Clinical Research, Ltd., a contract research organization.

DL reports receiving a stipend from the University of Toronto Department of Nutritional Sciences Graduate Student Fellowship, University of Toronto Fellowship in Nutritional Sciences, University of Toronto Supervisor’s Research Grant—Early Researcher Awards, and Dairy Farmers of Canada Graduate Student Fellowships; a scholarship from St. Michael’s Hospital Research Training Centre, and a University of Toronto School of Graduate Studies Conference Grant.

AZ is a part-time Research Associate at INQUIS Clinical Research, Ltd., a contract research organization, and has received funding from a BBDC Postdoctoral Fellowship. She has received consulting fees from the GI found.

RJdS has served as an external resource person to the World Health Organization’s Nutrition Guidelines Advisory Group on transfats, saturated fats, and polyunsaturated fats. The WHO paid for his travel and accommodation to attend meetings from 2012–2017 to present and discuss this work. He has also performed contract research for the CIHR’s Institute of Nutrition, Metabolism, and Diabetes, Health Canada, and the World Health Organization for which he received remuneration. He has received speaker’s fees from the University of Toronto and McMaster Children’s Hospital. He has held grants from the Canadian Foundation for Dietetic Research, Population Health Research Institute, and Hamilton Health Sciences Corporation as a principal investigator and is a co-investigator on several funded team grants from the CIHR. He has served as an independent director of the Helderleigh Foundation (Canada). He serves as a member of the Nutrition Science Advisory Committee to Health Canada (Government of Canada) and is a co-opted member of the Scientific Advisory Committee on Nutrition Subgroup on the Framework for the Evaluation of Evidence (Public Health England).

TMSW was previously a part owner and now is an employee of INQUIS and received an honorarium from Springer/Nature for being an Associate Editor of the European Journal of Clinical Nutrition.

CWCK has received grants or research support from the Advanced Food Materials Network, Agriculture and Agri-Foods Canada, Almond Board of California, Barilla, CIHR, Canola Council of Canada, International Nut and Dried Fruit Council, International Tree Nut Council Research and Education Foundation, Loblaw Brands Ltd, the Peanut Institute, Pulse Canada, and Unilever. He has received in-kind research support from the Almond Board of California, Barilla, California Walnut Commission, Kellogg Canada, Loblaw Companies, Nutrartis, Quaker (PepsiCo), the Peanut Institute, Primo, Unico, Unilever, and WhiteWave Foods/Danone. He has received travel support and/or honoraria from the Barilla, California Walnut Commission, Canola Council of Canada, General Mills, International Nut and Dried Fruit Council, International Pasta Organization, Lantmannen, Loblaw Brands, Ltd., the Nutrition Foundation of Italy, Oldways Preservation Trust, Paramount Farms, the Peanut Institute, Pulse Canada, Sun-Maid, Tate & Lyle, Unilever, and White Wave Foods/Danone. He has served on the scientific advisory board for the International Tree Nut Council, the International Pasta Organization, McCormick Science Institute, and Oldways Preservation Trust. He is a founding member of the International Carbohydrate Quality Consortium (ICQC), Executive Board Member of the Diabetes and Nutrition Study Group of the European Association for the Study of Diabetes, is on the Clinical Practice Guidelines Expert Committee for Nutrition Therapy of the EASD and is a Director of the Toronto 3D Knowledge Synthesis and Clinical Trials foundation.

DJAJ has received research grants from Saskatchewan & Alberta Pulse Growers Associations, the Agricultural Bioproducts Innovation Program through the Pulse Research Network, the Advanced Foods and Material Network, Loblaw Companies, Ltd., Unilever Canada and Netherlands, Barilla, the Almond Board of California, Agriculture and Agri-food Canada, Pulse Canada, Kellogg’s Company, Canada, Quaker Oats, Canada, Procter & Gamble Technical Centre, Ltd., Bayer Consumer Care, Pepsi/Quaker, International Nut & Dried Fruit Council, Soy Foods Association of North America, the Coca-Cola Company (investigator initiated, unrestricted grant), Solae, Haine Celestial, the Sanitarium Company, Orafti, the International Tree Nut Council Nutrition Research and Education Foundation, the Peanut Institute, Soy Nutrition Institute (SNI), the Canola and Flax Councils of Canada, the Calorie Control Council, the CIHR, the Canada Foundation for Innovation and the Ontario Research Fund. He has received in-kind supplies for trials as a research support from the Almond Board of California, Walnut Council of California, the Peanut Institute, Barilla, Unilever, Unico, Primo, Loblaw Companies, Quaker (Pepsico), Pristine Gourmet, Bunge Limited, Kellogg Canada, and WhiteWave Foods. He has been on the speaker’s panel, served on the scientific advisory board and/or received travel support and/or honoraria from Nutritional Fundamentals for Health (NFH)-Nutramedica, Saint Barnabas Medical Center, The University of Chicago, 2020 China Glycemic Index International Conference, Atlantic Pain Conference, Academy of Life Long Learning, the Almond Board of California, Canadian Agriculture Policy Institute, Loblaw Companies, Ltd., the Griffin Hospital (for the development of the NuVal scoring system), the Coca-Cola Company, Epicure, Danone, Diet Quality Photo Navigation, Better Therapeutics (FareWell), Verywell, True Health Initiative, Heali AI Corp, Institute of Food Technologists, SNI, Herbalife Nutrition Institute, Saskatchewan & Alberta Pulse Growers Associations, Sanitarium Company, Orafti, the International Tree Nut Council Nutrition Research and Education Foundation, the Peanut Institute, Herbalife International, Pacific Health Laboratories, Barilla, Metagenics, Bayer Consumer Care, Unilever Canada and Netherlands, Solae, Kellogg, Quaker Oats, Procter & Gamble, Abbott Laboratories, Dean Foods, the California Strawberry Commission, Haine Celestial, PepsiCo, the Alpro Foundation, Pioneer Hi-Bred International, DuPont Nutrition and Health, Spherix Consulting and WhiteWave Foods, the Advanced Foods and Material Network, the Canola and Flax Councils of Canada, Agri-Culture and Agri-Food Canada, the Canadian Agri-Food Policy Institute, Pulse Canada, the Soy Foods Association of North America, the Nutrition Foundation of Italy, Nutra-Source Diagnostics, the McDougall Program, the Toronto Knowledge Translation Group (St. Michael’s Hospital), the Canadian College of Naturopathic Medicine, The Hospital for Sick Children, the Canadian Nutrition Society, the American Society of Nutrition, Arizona State University, Paolo Sorbini Foundation, and the Institute of Nutrition, Metabolism and Diabetes. He received an honorarium from the United States Department of Agriculture to present the 2013 W.O. Atwater Memorial Lecture. He received the 2013 Award for Excellence in Research from the International Nut and Dried Fruit Council. He received funding and travel support from the Canadian Society of Endocrinology and Metabolism to produce mini cases for the Canadian Diabetes Association. He is a member of the ICQC. His wife, Alexandra L Jenkins, is a director and partner of INQUIS Clinical Research for the Food Industry. His 2 daughters, Wendy Jenkins and Amy Jenkins, have published a vegetarian book that promotes the use of the foods described in this study, The Portfolio Diet for Cardiovascular Risk Reduction (Academic Press/Elsevier 2020 ISBN:978-0-12-810510-8). His sister, Caroline Brydson, received funding through a grant from St. Michael’s Hospital Foundation to develop a cookbook for 1 of his studies. He is also a vegan. JLS has received research support from the Canadian Foundation for Innovation, Ontario Research Fund, Province of Ontario Ministry of Research and Innovation and Science, Canadian Institutes of health Research (CIHR), Diabetes Canada, American Society for Nutrition (ASN), International Nut and Dried Fruit Council (INC) Foundation, National Honey Board [the US Department of Agriculture (USDA) honey “Checkoff” program], Institute for the Advancement of Food and Nutrition Sciences (IAFNS), Pulse Canada, Quaker Oats Center of Excellence, The United Soybean Board (the USDA soy “Checkoff” program), The Tate and Lyle Nutritional Research Fund at the University of Toronto, The Glycemic Control and Cardiovascular Disease in Type 2 Diabetes Fund at the University of Toronto (a fund established by the Alberta Pulse Growers), The Plant Protein Fund at the University of Toronto (a fund that has received contributions from IFF), and The Nutrition Trialists Fund at the University of Toronto (a fund established by an inaugural donation from the Calorie Control Council). He has received food donations to support randomized controlled trials from the Almond Board of California, California Walnut Commission, Peanut Institute, Barilla, Unilever/Upfield, Unico/Primo, Loblaw Companies, Quaker, Kellogg Canada, WhiteWave Foods/Danone, Nutrartis, Soylent, and Dairy Farmers of Canada. He has received travel support, speaker fees, and/or honoraria from ASN, Danone, Dairy Farmers of Canada, FoodMinds LLC, Nestlé, Abbott, General Mills, Comité Européen des Fabricants de Sucre, Nutrition Communications, International Food Information Council, Calorie Control Council, the International Sweeteners Association, the International Glutamate Technical Committee, Phynova, and Brightseed. He has or has had ad hoc consulting arrangements with Perkins Coie LLP, Tate & Lyle, Phynova, and INQUIS Clinical Research. He is a former member of the European Fruit Juice Association Scientific Expert Panel and a former member of the Soy Nutrition Institute (SNI) Scientific Advisory Committee. He is on the Clinical Practice Guidelines Expert Committees of Diabetes Canada, European Association for the study of Diabetes, Canadian Cardiovascular Society, and Obesity Canada/Canadian Association of Bariatric Physicians and Surgeons. He serves or has served as an unpaid member of the Board of Trustees and an unpaid scientific advisor for the Carbohydrates Committee of IAFNS. He is a member of the International Carbohydrate Quality Consortium (ICQC), Executive Board Member of the Diabetes and Nutrition Study Group of the EASD, and Director of the Toronto 3D Knowledge Synthesis and Clinical Trials foundation. His spouse is an employee of AB InBev.

XYQ, SB, NM, VH, EL, SBM, VLC, and LAL declare no competing interests.

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Apr 25 2023

Menopause is a food marketing opportunity!

If you thought yesterday’s post about blueberries as a means to reduce hypertension in menopausal women seemed far-fetched, you are missing the point.

The food industry views menopause as a marketing opportunity.

‘We need the food industry to recognise this opportunity and step up to the plate’: Campaigner urges more NPD to embrace the menopause: The menopause represents a significant untapped opportunity for food and beverage brands, FoodNavigator’s Positive Nutrition Summit hears…. Read more

The menopause hits at a life stage when many women are particularly busy and time-poor and it is, at best, an inconvenience…This audience is now demanding more from brands – they don’t want to have to struggle and search to find items that support their symptoms. GenM research shows that 78% of women would be happy to shop for products labelled as menopause-friendly, while a further 90% of menopausal women want brands to be more inclusive to menopause. We need the food industry to recognise this opportunity and step up to the plate.

And then there’s this one:

Marketing sports nutrition products for menopausal women:  A variety of products are geared toward youth and seniors, but where do women in their 50s fit?… Watch now

Alexis Collins, director of product and brand strategy, Stratum, said one ingredient stands out to her most: NEM, the company’s flagship, branded eggshell membrane. Our ingredient is natural eggshell membrane also known as NEM and NEM is a joint health ingredient that has been specifically clinically researched in postmenopausal women to show fast exercise recovery.

Eggshell membrane.  Why didn’t I think of that?

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