Right after I put up the previous post about Coca-Cola’s new “pomegranate-blueberry” juice drink I saw the full-page, full-color ad in today’s New York Times, this one for Simply Apple, advertised as 100% pure-pressed apple juice (“never sweetened & never concentrated”). I don’t really know how much such ads cost but I know they cost enough so only really big companies can afford them (I’m guessing 80,000 more or less). But this ad provides no information about who owns the product other than some tiny print which says that Simply Apple is a trademark of the the Simply Orange Juice company. So I looked up Simply Orange; if its site gives a clue as to who owns it, I missed it. A Google search, however, produced entries from the ever-amazing Wikipedia as well as the company’s proud advertising company. These explain that Simply Orange is simply Minute Maid, and, therefore, simply Coca-Cola. I wonder why Simply Apple isn’t advertising its parentage?
Coca-Cola’s Christmas gift was a full-page, full-color ad in the December 25 New York Times announcing Minute Maid’s new “enhanced juice.” The label says “Omega-3/DHA HELP NOURISH YOUR BRAIN.” “POMEGRANATE, BLUEBERRY: FLAVORED BLEND OF 5 JUICES.” Curious to see what was in it, I checked the online label information. Surprise! The first two ingredients are Apple and Grape juices from concentrate. Pomegranate comes in at #3. #4 is mixed fruit and vegetable juices, #5 is blueberry juice, #6 is raspberry juice–all from concentrate. Then come #7 gum acacia and #8 DHA algal oil. Others ingredients follow, but never mind. Of course this drink will nourish your brain. It contains an ounce of sugars per 8-ounce serving (and the bottle contains 7 servings)!
The Los Angeles Times has an editorial on the distress in Great Britain about Santa’s never discussed weight problem. It’s worth reading for the comment about “the eternally erroneous Bill O’Reilly” alone. Its conclusion: “Trust us, Santa’s not to blame.” Merry Xmas to all and to all a good night!
Eat well and enjoy!
Canada has just finished a big investigation of price fixing in the chocolate industry so it seems that we are doing that too. We buy about $13 billion worth of chocolate a year and the industry is worried about prices because of the rising cost of commodities. But price fixing? That’s supposed to be illegal.
Today’s question: “How important is it to select organic mushrooms? Any specific risks to conventional versus organic?
My immediate thought is that mushrooms are no different than any other vegetable. Organics have fewer pesticides and a good chance of tasting better. But I don’t know anything more specific. Anyone else want to weigh in on this?
It’s the end of the year and Reuters is making predictions about the top health stories of 2008. We must be on the same page. Most of them are issues discussed here. In order: the push for raw milk, melting fat (with injections of something supposed to get rid of body fat? I think I may have to miss that one), the farm bill, defining natural, problems with food labels, Michael Pollan (a story in himself!), the end of cheap food, and the need to fix the FDA and USDA. Sounds a lot like 2007…
Oops. I owe the American Herbal Products Association an apology for my previous post about its position on irradiation, which I got completely backwards. As Rebecca correctly points out, the AHPA has asked the FDA to deny a petition to allow herbal supplements to be irradiated. Its arguments against this use of irradiation are thoughtful and compelling: the proposed doses of radiation are higher than used on other foods; current good manufacturing practices will keep contaminants under control and irradiation will mask breaches in those practices; and “the United States will become the dumping ground for poor quality herbal ingredients from around the world, since irradiation of herbal ingredients is not permitted in many countries.” Let’s hope the FDA turns down the petition and accepts the AHPA’s arguments. And please accept my apologies.