Search results: Cereal

Replacing animal-based foods with plan-based foods continues to be high on the startup agenda.  Here are some recent items:

On the business side:

• Growing demand for alternative protein sources, new report claims: There is a growing demand for protein sources for both human and animal consumption, a new report from UK Research and Innovation’s (UKRI’s) Transforming Food Production Challenge programme has revealed. Read more
• Breaking news: Kellogg Company splits into three: The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales in 2021…. Read more

Plant-based meat alternatives:

• Mighty mushroom: Mycoprotein touted as future of protein due to flavour, nutrition and sustainability credentials Asia’s first mycoprotein technology firm Mycovation believes that its products are the true future of alternative protein, with the firm touting its flavour, nutrition and sustainability credentials…. Read more
• ‘Faux chicken fooled me’: One in five American consumers in a national survey said they accidentally purchased a plant-based protein alternative while believing it was chicken. (National Chicken Council)
• New method to extract protein from tomato leaves: A new method of extracting protein from tomato leaves could help accelerate adoption of plant-based diets and boost the sustainability of plant-based meat alternatives, according to Wageningen University & Research. Read more 
• Beyond Meat to launch plant-based steak, CEO says:  Beyond Meat will launch a plant-based sliced steak product most likely later this year, CEO Ethan Brown said at The Wall Street Journal’s Global Food Forum, the newspaper first reported. It will first launch at retail and then in some restaurants, Brown said at the event.

Plant-based chocolate:

• Hershey replaces milk solids with roasted grain flour for improved dairy-free chocolate: The Hershey Company has filed a patent application covering the substitution of dairy solids with roasted grain flour, which it says yields ‘improved organoleptic and rheological properties’ over known dairy-free chocolates…. Read more
• Mars unveils ‘earth-friendly’ animal-free dairy chocolate brand CO2COA: ‘We believe there is a sizable consumer opportunity in this space.’  Mars is dipping its toes into the emerging animal-free dairy space with the launch of a lactose-free milk chocolate brand called CO2COA featuring Rainforest Alliance Certified cocoa and Perfect Day’s non-animal whey protein, which is made by genetically engineered microbes, not cows…. Read more

Sufficiently delicious?  You decide.

Nostalgia: I can still remember 6-ounce glasses of freshly squeezed orange juice.

Never mind, it’s a new world.

My former student and now colleague, Lisa Young, did not want me to miss this one: Tropicana’s campaign to pour orange juice over cereal.

Tropicana has invented a special cereal for this purpose (I wonder how it tastes?).

But I’m sure Tropicana would be pleased if you poured OJ on any other cereal.

OJ is fine, but watch out for the 22 grams of sugar in 8 ounces (one orange has about 12).

Hundreds of reports of illness from eating Lucky Charms cereal have intrigued food safety experts.

The FDA is investigating, but being really cagey about it.

Everybody seems to know that reference number 1064 refers to Lucky Charms cereal.

The FDA has received 529 reports of adverse effects.

Food safety lawyer Bill Marler has been following the situation.

Since late 2021, the crowd sourcing website iwaspoisoned.com has received 6,400 reports from people complaining of classic food poisoning symptoms of nausea, vomiting and diarrhea after eating Lucky Charms cereal. General Mills, the maker of the cereal, has said that is has investigated the situation and there is no apparent link between the reported illnesses and Lucky Charms.

The Washington Post quotes experts calling for a recall, Bill Marler among them.

Although, there has been no scientific proven link, be it chemical or an allergen, between the several thousand illnesses and Lucky Charms,” Marler said, “my advice to General Mills is to recall the product and reset its trust with the consuming public until more is known.

Is there a link?  Or is this just a matter of people getting sick, remembering they ate this cereal, and putting the two together—even though no cause-and-effect exists.

Last month, the UK government announced guidance for the food industry on compliance with its new policies on dealing with foods High in Fat, Sugar, or Salt (HFSS): Restricting promotions of products high in fat, sugar or salt by location and by volume price: implementation guidance.  

The food industry is not happy about these policies.

Kellogg has launched a legal challenge.

Kellogg has launched a legal challenge against the Government’s upcoming restrictions on retail promotions for food and drink high in fat, salt and sugar (HFSS), claiming the rules unfairly represented breakfast cereals.

On what basis?

The manufacturer argued that the formula used tomeasure the nutritional value of food was wrong when it came to breakfast cereals, as the Nutrient Profiling Model (NPM) only accounted for portions of dry cereals and not for a bowl of cereal and milk…Breakfast cereals are dehydrated foods, that are intended to absorb milk to make the food more palatable and give the food its intended flavour and texture.  Hardly anyone sits down to a bowl of dry breakfast cereals in the morning – cereals are almost always eaten with milk.

What’s really at stake?

From October this year, new legislation will restrict retail promotion of HFSS products. The changes could lead to a reported loss of 1.1bn per year.

The food industry is also arguing that the new regulations will cause a consumer backlash.

These restrictions might escape public scrutiny, but consumers will get a horrible shock when they wake up one day and find their favourite brands have been ruined by regulation and cost more.  Unless manufacturers fight back, be it in the courts or out in the public square, it’ll be too late to do anything about it.

And that the HFSS regulations won’t do any good.

The soft drink industry, however, sees the regulations as no problem: “The soft drinks category will be affected by new HFSS legislation coming into force in England. But having already done plenty of work in reformulating and innovating for the UK sugar tax, the sector is well placed to turn a challenge into an opportunity.”

What’s all this about?  Here’s a quick review of the HFSS history:

2018: In Chapter 2 of the Childhood Obesity Plan,  the UK government set out its intention to end the promotion of high fat, sugar and salt (HFSS) products by location and by price.  It committed to consult on how this should be implemented.  This was based on evidence that food retail price promotions are widespread and effective at influencing food preferences and purchases (particularly for children), and on previous reports recommending reducing and rebalancing promotions towards healthier food and drink to help prevent obesity in children.

2019: The consultation on restricting the promotion of HFSS products was held.

2020:  The government theld a consultation on technical enforcement of the restrictions.  It announced in Tackling obesity: empowering adults and children to live healthier lives, that it would legislate to end promotion of HFSS products by volume (for example, “buy one get one free”) and location both online and in store in England.  It published a formal consultation response.

2021: The government introduced legislation to restrict the promotion of HFSS products by volume price both online and in store in England., based on the nutrient profiling technical guidance 2011.) These regulations will come into force on 1 October 2022.

2022: The new restrictions on HFAA promotion. 

Tara Kenny, a postdoctoral researcher in Ireland sent me this one.

The paper: Perspective Nutrition research challenges and processed food and health. Michael J. Gibney and Ciarán Forde. Nature Food, 2022.

Purpose: “If public health nutrition is to consider the degree of food processing as an important element of the link between food and health, certain gaps in research must be acknowledged.”

Method: The paper compares and critiques differing classification systems for processed foods, emphasizes the physical and sensory aspects of food products as reasons for consumption, and suggests areas for further research.

Conclusion: “The NOVA recommendation that HPFs be avoided poses a considerable challenge, given that a wide body of evidence across the globe shows that almost two-thirds of all energy comes from HPFs…Finally, notwithstanding the opposition of NOVA to the reformulation of HPFs, the value of this approach is internationally recognized.”

Competing interests: “M.J.G. has engaged in paid and non-paid consultancy for a wide range of food companies that manufacture processed foods. He has provided online presentations on ultraprocessed foods to the staff of Unilever and Mondelez. C.G.F. is currently a paid member of the Kerry Health and Nutrition Institute.”

Comment: The paper is a critique of the term ultra-processed (the authors prefer Highly Processed Foods or HPF), of the NOVA classification system for levels of food processing, and of the idea that ultra-processed foods continue to remain in the category of ultra-processed even when reformulated.

Dr. Kenny provided a deeper analysis of the conflicts of interest inherent in this paper; she read the references to several statements in the paragraph that follows the subtitle, “First, do no harm”.

• Ample evidence exists to show that there are no differences in postprandial glucose or insulin response following the ingestion of breads, varying from wholegrain to white and to those with and without additives (Breen et al & Gibney, MRC Human Nutrition Research, Government Agency)
• Similarly, studies show that the nutrient intakes of infants fed on home-prepared infant and toddler foods are not materially different to those of infants fed on industrially prepared products with the exception of sodium, which was higher in the infants fed with home-prepared foods (Reidy et al, 2018 – lead author is head of Nutrition Science for Baby Food, Nestlé Infant Nutrition, Global R&D and leads the Feeding Infants and Toddlers Studies globally. Three additional authors are also Nestle employees).
• Breakfast cereals, normally served with milk, make a very important contribution to micronutrient intake (Gibney et al, 2018 – funded by Cereal Partners Worldwide and General Mills Inc.)
• The advent of low-fat spreads optimized for fatty-acid profile have contributed to a substantial reduction in the intake of saturated fatty acids (Li et al & Gibney).
• Beverages sweetened with artificial sweeteners help reduce the intake of added sugars. These filters should also include foods that are generally regarded as ‘treats’ that have a negligible population impact on nutrient intake (for example, ice cream and chocolate). For example, a study of chocolate intake in 11 European countries showed that the contribution of chocolate to added sugar intake averaged 5% (Azaïs-Braesco et al, funded by Danone Nutricia Research)…”.

She also provided a link to a much more detailed conflict-of-interest statement filed as a correction to another paper co-authored by Mike Gibney.

I’ve written frequently about ultra-processed foods and why I think the NOVA classification is so useful.  See, for example, this post (the classification system) and this one (Kevin Hall’s study).

Despite the opinions expressed in the Nature Food paper, reducing intake of ultra-processed foods seems like a really good idea.

New items come out every day about the plant-based market for alternatives to meat and dairy foods.  Think of this as big business and hyper-marketing.

• By the numbers: Plant-based food sales and prices: In 2020, plant-based food retail sales grew 27% to be worth $7 billion, according to SPINS data released by the Good Food Institute and the Plant Based Foods Association. And even as consumers spent more money on groceries due to the pandemic, the plant-based segment grew at a faster clip than traditional products as a whole.
• Impossible Foods confirms plans for UK launch: The US brand, infamous for its meat-free burger that appears to ‘bleed’ like real meat, has confirmed plans to launch in Britain after applying for regulatory approval…. Read more
• Tracking the plant-based protein movement: Maple Leaf Foods’ Field Roast brand launches pea protein-based pepperoni at Whole Foods and Filipino brand UnMeat comes to a West Coast retail chain.5 ways to boost plant-based products in grocery stores: While there are many factors that play into plant-based product sales — including the category’s buzz, sustainability issues, animal welfare concerns, food allergies and the perception of a better health profile — retailers are an important link in the chain.. A study conducted by PBFA and Kroger between December 2019 and last February found that plant-based meat products sell 23% better when they’re in the meat section.
  Food flavour facility to explore sustainable plant-based foods:  The University of Nottingham has joined forces with the University of Adelaide to launch a new international food flavour facility to improve the taste of sustainable, healthy, plant-based food and ingredients. Read more
• Brits seek UK oat-drinks, but unaware of plant-based origins: Glebe Farms: A majority of Brits would prefer to buy plant-based milk from the UK, but many are unaware where their dairy alternatives are coming from, according to Glebe Farm Foods. Read more
• Quorn and Wibble Foods: Latest vegan launches: Meat alternatives firm Quorn and plant-based jelly pot manufacturer Wibble Foods revealed new vegan NPD this week. Read more
• Nestlé plant-based launches and cereal reformulation: Nestlé has boosted its vegan offering with the launch of plant-based egg and shrimp, as its reveals its latest progress toward reducing sugar in its cereal products. Read more
• Dairy… the next generation? General Mills unveils animal-free cream cheese alternative: Bold Cultr: General Mills has made a move into the emerging ‘animal-free’ dairy category with a brand called Bold Cultr – a lactose-free cream cheese alternative utilizing dairy proteins from Perfect Day made via microbial fermentation (without cows)…. Read more 
• Alt protein: Israeli start-ups innovate with grasshoppers, fermentation, and ‘plant made’ meatFrom ingredients to finished products, start-ups are innovating to produce the next hottest products in the alternative ingredient space. FoodNavigator hears from three making a splash in Israel’s food tech scene…. Read more

You might think of the Dietary Guidelines for Americans as federal nutrition advice about how to eat healthfully but to some food companies it’s a marketing opportunity.

FoodNavigator-USA.com writes that the new guidelines for children under age 2 are a “treasure map” for Gerber, a leading baby food manufacturer.

the guidelines underscore the need for products that help babies consume sufficient iron, vitamin D and other nutrients of concern, safely introduce potential allergens, cut back on added-sugar, and cultivate diverse palate preferences to ensure healthy dietary preferences and reduce the risk of picky eaters later.\nInnovative, iron-enriched products need to boost consumption.

How does this work?

One of the main messages in the Dietary Guidelines is to provide infants and young children with sufficient iron.

Gerber to the rescue!

All you have to do is “feed children two servings of infant cereal a day.”

I still vote for feeding kids real food….

The best way to add unnecessary calories to your diet is to snack.

Snacks are often ultra-processed junk foods; they add calories in ways you don’t notice (“you can’t eat just one”).

Their sellers’ intention is to get you to eat them and not notice.  These are hugely profitable products.

Here are a few recent items about selling snack products.

Will eating “healthier” snacks help you avoid “Covibesity” [referring to pandemic weight gain, I guess]?  Not if they encourage you to take in more calories than you need.

Will eating sustainable snacks make you healthier?  I got an e-mail from a marketer at Mondelez telling me that the company is focusing on sustainable snacks and that a “Mondelez exec also just made presentation at Alliance Bernstein conf. where he discussed there will be more invest in digital marketing personalization to drive sales” [Sustainable snacks have calories, and increased sales mean increased calories].

How about starting your snacks in the morning?  Hershey, America’s largest confection company, is trying to gain market share by rolling out products designed for morning consumption. “We see this as a potential growth lever and way for us to potentially capture more total snacking occasions across all dayparts,” In a press release, the company declared, “Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official. With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.”

Or, you can just eat candied cereal: