Currently browsing posts about: Kids’ diets

Bettina Elias Siegel.  Kid Food: The Challenge of Feeding Children in a Highly Processed World.  Oxford University Press, 2019.

I did a blurb for this book but it is so good, so well written, and so important that nothing I can say can do it justice.

Everyone who cares about what kids eat must read Bettina Siegel’s fabulous Kid Food.  This is a gorgeously written, heartfelt, and deeply compelling manifesto arguing why and how we must do better at feeding our kids more healthfully at home, in schools, and on the soccer field.  Kid Food provides the evidence and the resources; it should inspire all of us to get busy and start advocating for better kid-food policies—right now.

The book is a treasure for what it says about feeding kids in America today—an instant classic.  Its Appendix alone makes the book a must-have: it lists resources for how to feed kids but also for how to advocate for them.

I could have picked excerpts from anywhere in the book but I’m taking the easy route and quoting from the book’s ending as an example of why this book is so worth reading.

Right now, American children are being shortchanged daily by a diet that feeds but doesn’t nourish, that staves off immediate hunger but opens the door to later disease.  The factors leading to this tragic outcome are all too human: naked corporate greed; parental ignorance, confusion, and fatigue; practical necessity, for those who can’t afford healthier food; and, in the case of “treats,” even simple love and affection.   Improving the current paradigm will require not just pushing back against powerful corporate interests, but also shifting a deeply entrenched food culture.  That’s a very heavy lift, but the difficulty of the task doesn’t make it any less urgent or critical.  And the good news is, there is no shortage of opportunities to pitch in.

HealthyDrinksHealthyKids.org has issued recommendations on what kids should drink in collaboration with impressive co-signers:

• The Academy of Nutrition and Dietetics
• American Academy of Pediatric Dentistry
• American Academy of Pediatrics
• American Heart Association

The recommendations for parents vary by age.  For example, for infants up to age 6 months:

Only breast milk or infant formula (or water)

• No juice
• No milk
• No flavored milks
• No transition formulas
• No plant-based milks
• No caffeinated beverages
• No diet drinks
• No sugar-sweetened beverages

This is an important report.  About half of toddlers are given sugary beverages.  Let’s hope this is an incentive to stop this practice.

Here are the documents:

• The full list of recommendations
• The website
• Drink Guidelines Consensus Statement
• Drink Guidelines 4 Pager
• Drink Guidelines Press Release

This is a collection of articles from the industry newsletter, FoodNavigator.com, about marketing foods to kids—kids’ food.

Really, kids would be much better off eating the healthy foods their parents eat.  They don’t need food aimed just at them.  Much of this is about selling products to busy parents.  Here’s how companies do it.

• FOOD FOR KIDS: Why do so many kids have food allergies, and what can we do about it?: The prevalence of food allergies has increased dramatically over the last 25 years, with infants and children most severely affected. But why? Is it changes in gut bacteria? The so-called ‘hygiene hypothesis’? The rising use of antibiotics? Is prevalence, and in some cases severity, increasing? What do we know, what don’t we know (yet), and what are the next steps in addressing the problem?.. Read
• FOOD FOR KIDS Vox Pop: Parents share their take on food for kids: Parents to young kids face many competing demands for their time. So is sitting down to dinner together a realistic option seven days a week? Is it a daily struggle to get kids to eat healthy?.. Watch now
• FOOD FOR KIDS: A chat with child nutritionists: With kids spending so much of their day in school while also being heavily influenced by their parents’ eating habits, how can we get kids to make healthy food and beverage choices?.. Watch now
• FOOD FOR KIDS: Sitting down with Nurture Life: The ideal situation for families with young children is a sit-down dinner seven days a week, but in many cases that’s just not realistic, says co-founder of Nurture Life Jennifer Chow… Watch now
• FOOD FOR KIDS: How can you earn professional recommendations for your healthy food brand?  ‘Influencers’ are increasingly sought after by brands looking to connect with their target audience via a trusted intermediary, and pediatricians are about as trusted as they come if you’re trying to reach parents of young children. So how can you put your brand at the center of conversations between pediatric professionals and millennial moms and dads?.. Read
• FOOD FOR KIDS: What’s the connection between infant gut bacteria and health outcomes later in life? Babies born in the USA today don’t have the same microbiome as those born 100 years ago, a seemingly innocuous discovery that could prove to be a game-changer in pediatrics, claims one California-based company on a mission to rejuvenate the ‘dysbiotic’ American gut… Read
• Square Baby promises a ‘foolproof way to give your baby 100% daily nutrition’:If not everyone is convinced of the viability of the direct to consumer (D2C) meal kit delivery business, the economics of the subscription model for baby food are much more appealing, claims Square Baby, one of a new wave of D2C brands targeting babies, or more accurately, their stressed and exhausted parents… Read
• $6.7M investment will help RETHINK Brands raise awareness of its kids’ water packed in juice boxes: With the help of a $6.7 million investment led by AccelFoods, the founders of boxed water company RETHINK Brands hope to change how more people think about water and the beverages they send with their children to school, sports practice and other events… Read
• GoGo SqueeZ targets tweens with new BlastZ fruit pouches: BlastZ – the latest innovation from GoGo squeeZ – is designed to attract new consumers to the burgeoning fruit squeezers category by appealing to kids that have outgrown apple sauce but are still looking for a convenient fruit snack, says associate brand manager Dennis Katsnelson… Read

Food Navigator is an industry newsletter useful for keeping up with food industry interests.  In Special Editions, it collects articles on specific topics, this on on food for kids.

Special Edition: Food for kids!

Almost a third of American children aged 10-17 are dealing with overweight or obesity, and many are lacking in essential nutrients from potassium, dietary fiber and calcium, to vitamin D. So how can the food industry respond to these concerns and develop more nutritious, but appealing snacks, meals and beverages for kids? We explore innovations targeting every life stage, from a new wave of baby food brands to Paleo meat sticks for tweens.

• 60-second interview: Are kids’ diets getting better?   First, some sobering statistics* from the CDC: Almost one in five (17%) of Americans aged 2-19 are dealing with obesity, which affects 8.9% of 2-5-year-olds, 17.5% of 6-11-year-olds and 20.5% of 12-19-year-olds, and continues to disproportionately impact children from low-income families… Read
• RXBAR extends minimalist philosophy to school lunchboxes with new kids line: Chicago-based RXBAR’s new kid’s line is now available in 3,000 stores nationwide, providing a smaller version of the fastest growing bar by dollar growth in the natural and conventional channels, per measurement by market analytics firm Nielsen… Read
• Serenity Kids shakes up the baby food aisle with a new line of high-fat, meat-based purees: Despite the sustained popularity of the paleo diet that has spawned an entire industry of packaged products from soup to snacks to decadent desserts, parents who want their children to follow the trend have had to make their own baby food – until now… Read
• Veggie Go’s brings “healthy innovation” to the fruit snack aisle with launch of Bites: New parents who remember enjoying classic fruit snacks growing up but who struggle to justify giving them to their children in the current era of clean eating and better-for-you foods now have a new option from Veggie Go’s that the company says they can share with their kids guilt-free. .. Read
• Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable: Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing the mark with modern families and their sales could suffer as a result. .. Listen now
• Amara Organic Foods: We’re pioneering a new category in baby food: Innovation in the baby food aisle has come in waves. First came jars, then shelf stable pouches, and most recently a new generation of HPP (high pressure processed) refrigerated brands carving out a premium niche in the category. But could freeze-drying and other techniques open up another – more affordable – sub-segment?.. Read
• Brands, health advocates & FDA strive to ensure children go to school with breakfast: With one in six children in the US and one in five in Canada entering classrooms hungry each morning, food service players, CPG manufacturers, FDA and non-profits are raising awareness about the importance of breakfast and striving to feed more children at the start of the day… Read
• Kidfresh co-founder: We’re bringing Millennials to the frozen aisles: Cynics might argue that junk food is junk food, whether it comes in green-hued packaging and eschews artificial colors, flavors and preservatives, or not. Kidfresh co-founder and CEO Matt Cohen begs to differ. .. Read
• Sports drinks, fresh fruits top back-to-school grocery lists: Sports drinks seem to signal the start of the school year, according to numbers crunched by market data firm Nielsen… Read
• NurturMe CEO shares what it takes to secure accounts with ‘top tier’ retailers: After years of knocking on the doors of top tier retailers and hearing no, baby and toddler food company NuturMe is finally hearing yes from major players including Target, Kroger and Costco – a change the company’s CEO attributes to the brand’s new “Tummy Friendly” positioning… Read
• Children’s snacks are ‘complete white space’ for paleo products, says exec from The New Primal: As the primal or paleo trend continues to mature, subscribers are no longer restricted to fitness enthusiasts and CrossFitters who served as ground-zero for the diet, according to Jason Burke, co-owner and founder of meat snack company The New Primal. .. Read

Heart & Stroke Canada has a new report on food and beverage marketing to kids: The Kids Are Not Alright.

The press release says:

Our children and youth are bombarded with ads for unhealthy products all day, every day, influencing their food and beverage choices. This is having a devastating effect on their health and setting up conflict at home.

Marketing is big business and it is sophisticated…New research reveals that over 90% of food and beverage product ads viewed by kids and teens online are for unhealthy products, and collectively kids between the ages of two and 11 see 25 million food and beverage ads a year on their top 10 favourite websites.

It is time for this marketing storm to stop.

Its advice:

• Eat healthy early, eat healthy often
• Family food fights
• Not your grandmother’s commercials
• Industry self-regulation is a failure
• Legislation means a fair fight for everyone

Lots to work with here.  Glad to have it.

I greatly enjoy Food-Navigator’s collections of articles on specific topics.  Here’s one on marketing foods to kids.

While there is some evidence that the tide may now be turning on childhood obesity, 8.4% of US 2-5 year-olds; 17.7% of 6-11 year-olds and 20.5% of 12-19-year-olds are still obese, and many are lacking in essential nutrients from potassium, dietary fiber and calcium, to vitamin D. So how can the food industry respond to these concerns and develop more nutritious, but appealing snacks, meals and beverages for kids?

• SPONSORED LINK: The Booming Kids’ Food & Beverage Market: Parents are looking for healthier options for their children, and smart food and beverage manufacturers are listening. See how to gain parents’ attention and innovate in the children’s food & beverage space…   Click Here
• 8 healthy food trends to watch in 2016 that could influence children’s eating:The shift towards cleaner, more nutrient dense foods will continue to spread in the US in the coming year with parents increasingly looking for healthy options for the whole family – including picky children, who in generations past might have been served chicken nuggets or mac and cheese instead of baked chicken and veggies. .. Read
• True Drinks strikes budget-friendly balance between marketing AquaBall to kids and parents: A common conundrum for marketers of children’s food and beverages is how to engage two sets of stakeholders without doubling the budget. .. Read
• Mobile app aims to help children pick healthy, portion-controlled food: Ensuring children have healthy options in their lunches and for snacks is one way to help them fight obesity, but for the times when they select their own food at restaurants and friends’ houses, a new app and coaching program from Kurbo Health Inc. can help them eat right. .. Read
• Once Upon a Farm: In 3-5 years, every baby food section in the country will have a refrigerator: High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will be merchandised in the chiller… Read
• Pure Spoon CEO: HPP is going to turn the baby food category on its head: It won’t happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption… Read
• Plum Organics sales surge 44% in 2015 as ‘food-forward’ formulations tap into needs of Millennial shoppers: Dollar sales of Plum Organics surged 44.2% in measured channels* in the past 52 weeks, 3.8 times the average rate of growth for brands in the organic baby food segment, says the company, which has secured a 7.2% share of the $1.6bn US baby food and snacks category… Read
• Continual evolution is key to survival in competitive food market, Momme Meals exec says: To make it in the highly competitive food and beverage segment, startups need to listen to consumers and evolve to meet changing demands – even if that means letting go of their “baby,” says the founder of Momme Meals. .. Watch now
• Go Gourmet helps pouches grow-up from baby food to snacks for school-children: Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches that pose a triple threat with taste, nutrition and personality, says CEO Michael Watt. .. Read
• Back to Nature Foods Co. repositions SnackWell’s as a “free-from” line: Back to Nature Foods Co.’s revitalization of the recently acquired iconic SnackWell’s brand is an example of how established companies can refresh aging brands that are struggling to better compete with new products from disruptive startups… Watch now
• Healthy NPD should be the starting point for kids’ food: The ‘good for you’ trend in children’s food is growing, and small companies would do well to focus on healthy healthy new product development in order to compete with big players who have the money to reformulate and rebrand, says one analyst… Read

Addition, February 3: A reader reminds me that Food-Navigator published a guide to creating successful children’s brands a couple of months ago.

This week, I’m going to be posting items about sugar politics.

Item on sugars #1:

Funny thing.  I was not invited to this event, but someone who was invited passed along the invitation.  You too will be sad you weren’t invited.

I am contacting you at the request of Dr. Courtney Gaine, VP of Scientific Affairs from The Sugar Association, regarding an invitational roundtable on The Role of Sugars in Supporting a Nutrient-dense Diet for Toddlers, 12 to 24 Months.  It will be sponsored by the University of Colorado, Anschutz Medical Campus, Department of Pediatrics, chaired by Dr. Ronald Kleinman from Harvard Medical School, co-chaired by Dr. Frank Greer from the University of Wisconsin School of Medicine, and facilitated by Sylvia Rowe.  The roundtable is supported by an unrestricted educational grant from the Association….

Roundtable Objectives

• Provide a forum to discuss the science and research voids on the role of sugars as a strategy that may help parents successfully transition their older infants and toddlers (12 to 24 months) from complementary infant foods to consuming a variety of nutrient-dense foods from the family table.
• Generate potential research ideas and questions on this topic for future guidance on the feeding of young children, including birth to 24 months, which is scheduled for integration into the 2020 Dietary Guidelines for Americans.
• Create the impetus to extend this research to public-private partnerships with industry, academy and the government.

Proposed Topic Areas 

• The roundtable has been tentatively divided into these 5 topic areas: 1) transitional toddler feeding and nutrition policy; 2) physiology; 3) sugars in toddler feeding practices; 4) parent-feeding strategies: emerging science; and 5) the research path forward….

Honorarium 

The Sugar Association will reimburse you for all reasonable travel expenses, plus a $2,000 honorarium for your review of abstracts and presentations, which you will receive in mid-October, and your participation in the 1 ½ day roundtable.

This requires some translation.  I may be over-interpreting here, but as I see it, the Sugar Association is paying academics $2000 to implicitly endorse:

• Promoting the use of sugar as a way to get toddlers to eat healthier foods.
• Making sure the 2020 dietary guidelines say nothing about the need for kids to eat less sugar (we don’t even have the guidelines for 2015 yet).
• Making sure that government agencies don’t advise or set policies to encourage eating less sugar.

Sigh.

Cricket Azima.  Everybody Can Cook.  DRL (Different Roads to Learning) Books, 2015.

This is for kids ages two and up.  It’s more than a cookbook.  It’s a curriculum. Cricket Azima, who founded and heads The Creative Kitchen, aims this at all kids, but especially those with physical and developmental disabilities.

I gave it a blurb:

People like me are always talking about how important it is to teach kids to cook.  You aren’t sure how?  Cricket Azima’s Everybody Can Cook is just what you need to have fun with your kids in the kitchen.  The recipes are easy and delicious.  Get your kids to start making dinner!