The bad press about high fructose corn syrup (HFCS) is having an effect. According to figures assembled by Phil Lempert, the Supermarket Guru, sales of products bearing “HFCS-Free” labels almost reached a billion dollars last year. Fruit drinks are the biggest HFCS-free category, but HFCS-free yogurts, vegetable juices, and breads are the fastest growing. Lempert doesn’t say what companies are using instead of HFCS. If it’s sucrose, it won’t be much of an improvement. But no wonder the Corn Refiners think they need a hefty public relations campaign.
March 21 update: This trend is a front-page story in the New York Times.