Food Politics

by Marion Nestle
Jan 6 2014

Welcome to 2014: Fun Facts from Advertising Age

Advertising Age has just issued its 2014 Marketing Fact Pack with all kinds of useful tidbits.  Here is a sample:

  • McDonald’s was the highest ranking food advertiser in 2012, meaning the company that spends the most money on “measured media,” the kind that goes through advertising agencies: $1.424 billion, of which $957 million was spent in the U.S.  This doesn’t count marketing that does not go through advertising agencies.
  • The top ten fast food restaurants spent $6.1 billion on advertising, just in the U.S. in 2012.
  • The top ten beverage brands spent $1.77 billion on U.S. advertising in 2012: Coca-Cola $243 million, Pepsi $274 million, Gatorade $101 million, etc.
  • TV is still the largest advertising medium (39%) followed by the Internet (19%), newspapers (15.5%), magazines, radio and outdoor and cinema.  This is the first year that the Internet has surpassed newspapers.
  • The Internet share of advertising is expected to rise to 31% by 2016.
  • Americans spent 271 minutes a day watching TV in 2013 and another 316 minutes on digital media.  Total minutes with any medium: 712 (but some of this is multitasking).
  • Nearly one in six adults watches more than 40 hours of TV a week.
  • Americans spent only 18 minutes a day reading newspapers.
  • The cost of a 30-second TV spot on The Simpsons is $231,532.
  • The cost of a 30-second TV spot on The Biggest Loser is $91,672.
  • The top 20% of Americans earned 51% of all income in 2012.
  • Mean income for all households was $71,274; for the lowest 20% it was $11.490; for the highest 20% $181.905.

Welcome to 2014!

Jan 3 2014

Winter Friday: a good day for GMO announcements

Two today:

General Mills: GMO-free Cheerios

General Mills says it will make a GMO-free version of its Cheerios cereal.  This is surprising because it says Cheerios’ oats have never been GMO.   Now, it will take extra trouble—and, no doubt, charge more—to make sure the GMO and non-GMO sugars and corn don’t mix.

USDA deregulates 2,4-D herbicide for GMOs

The USDA released its draft Environmental Impact Statement:

as part of its review to determine whether to deregulate genetically engineered (GE) corn and soybean plants that are resistant to several herbicides, including one known as 2,4-D.  [USDA] APHIS is performing an assessment of these GE plants, while the Environmental Protection Agency (EPA) is conducting a concurrent review of the related herbicides.

…Dow AgroSciences’ GE corn and soybean plants are the first developed to be resistant to 2,4-D and are intended to provide farmers with new plants to help address the problem of weeds that have developed resistance to other herbicides.

Dow, which filed the petition for this action, is pleased.

Is 2,4-D safe?  The USDA says yes.

The National Pesticide Information Center sort of says so too, except that it lists plenty of reasons for concern, “possibly carcinogenic” among them.

Earth Justice points out that this action will allow farmers to douse fields with 2,4-D:

The potent and toxic 2,4-D has been linked to many human health problems. It also is likely to harm non-genetically engineered crops in neighboring fields, threaten endangered species, and ultimately lead to the development of weeds that are resistant to it, leading to even more problems.

Even more reason to buy and promote organics!

Jan 2 2014

McDonald’s dietary recommendations for employees

Right after Christmas, the Wall Street Journal wrote that McDonald’s had taken down its website advising employees how to eat more healthfully—by not eating McDonald’s core products.

Oops.

Nothing on the Web really disappears, in part because of screenshots.  The website Russia Today, of all places, had done just that (thanks Ben Kelley, for sending).

mcdonalds unhealthy

Here’s an aggregation of what else got sent to me from other donors who prefer to remain anonymous:

After yet another PR headache, McDonald’s has taken down its employee resources website following what it deemed “unwarranted scrutiny and inappropriate commentary.”

My favorite comment comes from a tweet from Center for Science in the Public Interest, @CSPI:

Too bad re @McDonalds‘ McResource site. We liked its sensible #nutrition advice for employees (not to eat fast food) ow.ly/s5RXj

Enjoy and happy new year!

Dec 29 2013

My last San Francisco Chronicle column: Looking Back, Looking Forward

Looking back at year of progress for food system

After 5 1/2 years and 70 columns written exclusively for The Chronicle, this is my last. As I move on, I do so with much hope for a healthier and more equitable food system.

My optimism comes from taking the long view of progress in agriculture, food, nutrition and public health. When I look back on what’s happened since, say, 1980, I see enormous improvement in the foods available in supermarkets and in schools, the availability of organic and locally grown food, and public interest in everything about food, from taste to politics.

At this time of year, it’s customary to highlight the 10 most notable achievements of the past 12 months. But let me point out one conspicuous absence from this list – the creation of a stronger and more compassionate safety net for the poor and unemployed. Working toward this goal needs to be high on the food advocacy agenda for 2014.

With that gap in mind, here’s where I’ve seen noteworthy progress:

School nutrition standardsThe new rules are the result of the most significant achievement of Michelle Obama‘s Let’s Move! campaign – the Healthy, Hunger-Free Act of 2010. This act required schools to provide not only healthier meals, but also snacks. Early reports find most schools to be doing a good job of putting the new rules into effect. Yes, the rules do not go nearly far enough (they are too generous in sugar, for example), but they are a step in the right direction and lay the groundwork for even better standards.

Food safety rulesThe Food and Drug Administration finally started issuing regulations for the Food Safety Modernization Act of 2010. Once final, these rules will go a long way toward requiring food producers to take measures to ensure safety, and giving the FDA the authority to make sure they do. Yes, its details still need tweaking, but FSMA is a milestone on the road to a safer food supply. The next steps will be to bring the U.S. Department of Agriculture’s authority in line with the FDA’s, and to develop a single food safety agency that combines the functions of both.

FDA’s guidance on antibiotic resistanceThe FDA has called on drug companies to voluntarily agree to stop using medically important antibiotics to promote growth in farm animals and to require a veterinarian’s prescription when using these drugs to treat, prevent or control animal disease. Yes, this is voluntary and drug companies have three years to comply. But the FDA has taken the first step toward banning antibiotics for anything but therapeutic purposes, an impressive achievement given current political realities.

Let’s Move!’s food marketing initiativeMarketing is the elephant in the room of childhood obesity. It overwhelmingly influences kids to prefer, demand and consume junk foods and sodas. Mrs. Obama’s Let’s Move! campaign has no authority to regulate marketing to kids. By keeping a focus on this issue, she gives advocates plenty of room to hold food companies publicly accountable for their marketing practices.

Soda and junk food taxes in MexicoDespite intense and well-organized opposition by its soda, sugar and small-business industries, the Mexican government passed a 1-peso-per-liter tax on soft drinks and an 8 percent tax on junk foods.

These measures were meant to counter the country’s 70 percent of overweight people and, no coincidence, record-breaking soda consumption. The initiative succeeded as a result of strong advocacy support and also because the revenues were committed to social purposes, among them providing clean drinking water in schools. Other countries are likely to be inspired to enact similar measures.

GMO labeling initiativesConnecticut passed a GMO labeling law in 2013, but election initiatives in California and Washington failed. Even though the food and biotechnology industries poured tens of millions of dollars into defeating labeling measures, the margins of defeat were small. My crystal ball says that some such measures will eventually pass. The food biotechnology industry must think so too; some of its groups are calling for voluntary GMO labeling.

Fast-food workers’ wage demandsPeople who work full time should be able to support their families and not have to be on public assistance. If you work 40 hours at the federal minimum wage of $7.25 per hour, you will earn less than $300, and that’s before taxes.

USDA‘s agricultural coexistence initiativesBy agricultural coexistence, the USDA means peaceful relations between quite different farming systems – industrial and GMO versus organic and sustainable. Peaceful coexistence would be a lot easier if GMO pollen didn’t drift onto organic crops, if Congress supported sustainable agriculture in proportion to its size, and if the ag-biotech industry didn’t dismiss cooperation out of hand.

The New York City mayoral candidates forum and coalition buildingAbout 85 food and nutrition advocacy groups put their differences aside to jointly question mayoral candidates on their views about food problems facing city residents. Seven candidates showed up to answer questions, a clear sign that coalitions are strong enough to demand attention.

A personal perspectiveThe past year brought many new food studies programs into universities. When we created food studies programs at New York University in 1996, only one other such program existed. Today, universities throughout the country are training young people to advocate for food systems healthier for the planet and for people, rich and poor.

University of California Press released the 10th anniversary edition of “Food Politics,” and Rodale Books issued “Eat, Drink, Vote: An Illustrated Guide to Food Politics.”

The message of both books – the first in text and the second in cartoons – is the same: Vote with your fork for a more delicious and sustainable food system. Even better, vote with your vote! Engage in food politics to make our food system more conducive to health and social justice.

The food movement is making much progress, but much more remains to be done. I’ve had a great run at The Chronicle, for which I deeply thank readers and editors. I will continue to write about food matters on my blog, at www.foodpolitics.com. Please join me there.

Marion Nestle is also the author of “Why Calories Count: From Science to Politics” and “What to Eat.” She is a professor in the nutrition, food studies and public health department at New York University, and blogs at www.foodpolitics.com. E-mail:food@sfchronicle.com

Dec 27 2013

More on “profligate” use of antibiotics to promote growth in farm animals

The New England Journal of Medicine has an editorial on why we need to stop using antibiotics to promote the growth of farm animals and make sure they are only used for therapeutic purposes.

Otherwise, bacteria will become resistant to them and the antibiotics won’t work in us.

This figure from the article illustrates the problem:

As writers in the Journal wrote a year ago, we know what to do about the problem: Ban antibiotic use for everything other than disease treatment.

The FDA is taking baby steps in this direction.  How about a new year’s resolution to speed up the process?

Dec 26 2013

A post-Xmas roundup of items on GMOs

The holidays are a quiet time for food politics so I thought I catch up on some pending items, starting with GMOs.

No, tired as you may be of them, GMO issues are not going to disappear in 2014.

My prediction: labeling will come, maybe sooner rather than later, although it’s hard to say in what form.

Dec 23 2013

Alas, the bad news on dietary supplements continues

Over the weekend, the New York Times carried a front-page story about liver damage caused by an herbal supplement advertised as a “fat burner.”

It pointed out that as a result of a 1994 act of Congress, such products are virtually unregulated.  No federal agency pays much attention to their contents or claims, and Congress only lets the FDA take action against them after they are found to be harmful.

Fortunately, vitamin and mineral supplements rarely cause harm.  But the question of whether they do any good continues to trouble researchers.   As NutraIngredients_USA summarizes the latest rounds of research,

Stop wasting money on supplements, say physicians. Stop trying to position supplements as cures for disease, say industry groups.  An editorial panel of medical doctors (MDs) says the case is now closed for multivitamins: they don’t help well-nourished adults. But leading trade associations have defended the safety and efficacy of the products, calling the editorial, ‘close-minded, ‘one-sided’ and ‘overblown.’

The article refers to studies published in a recent issue of the Annals of Internal Medicine.  These showed that multivitamin supplements did nothing to prevent heart attacks or cancer, or improve cognitive function.

This led to an editorial entitled:

Its conclusion: Most multivitamin supplements do no good; some may do harm.  If you are healthy, you don’t need them.

Not that this will stop anyone from taking them….

 

 

Dec 20 2013

Monsanto’s PR campaign “begins with a farmer”

A week or so ago I mentioned Monsanto’s concerns about its public image problem and its new PR campaign.

In Washington, DC last week, I saw what seem to be its first components in a hard copy of Politico (the online version doesn’t seem to carry the same ads).

The December 11 issue carried two Monsanto ads, this one full page:

Manhattan-20131216-00105

And this one half page:

Manhattan-20131216-00107

What farmers?  Those that use Monsanto products, of course.

This is not the first time Monsanto has used ads promoting the virtues of farmers.  Here’s one from a Monsanto campaign in 2001 that I used as an illustration in Safe Food: The Politics of Food Safety.

Picture1

Will ads like these help improve Monsanto’s public image?  You tell me.

Enjoy the weekend!

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