Food Politics

The Pop-Tarts store in Times Square (see yesterday’s post) is only the loudest example of innovative food marketing to come out recently.  I’ve been collecting more subtle examples:

Using social media (and getting customers to pay for it): For 99 cents to I-tunes, you can buy an app that gives nutritional information for products at Jack-in-the-Box or at McDonald’s.   As Mark Douglas of Culinate explains: “They want $0.99 to tell you what you probably already know… Watch Out!”

Co-opting health professionals: Michele Simon (author of Appetite for Profit) writes on AlterNet about how PepsiCo hires distinguished health professionals and experts to give a company that sells snack foods and soft drinks an aura of health and wellness.

Co-opting professional organizations: Lisa Young (the Portion Teller) points me to a Webinar on August 25 run by the industry-sponsored School Nutrition Foundation and the Milk Processor Education Program on what is surely an urgent issue for sellers of chocolate (sugar-added) milk: “Keep flavored milk from dropping out of school!”

Deflecting attention from diet: Lisa sends another Webinar notice for September 14, this one for “skills & tools to enhance change in physical activity behavior.”  Its sponsor?

The Coca-Cola Company’s Beverage Institute For Health & Wellness is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR) – provider number BF001.

Plain, old-fashioned lobbying: Food Safety News has a nifty report on food company lobbying expenditures (huge), mainly on the food safety bill but also on many other bills that might affect labeling or sales of food products.

I reviewed these methods in my book, Food Politics. A revised edition came out in 2007.  Not much change, alas.

Addition: Attracting school kids: Michele Simon sends this Pepsi partnership with Hy-Vee stores in Iowa.  Parents buy five Pepsi products; Pepsi buys backpacks for their kids.

Center for Science in the Public Interest (CSPI) has written a letter to McDonald’s threatening to sue if the company refuses to remove the toys from its Happy Meals.

This comes at a time of rapidly accumulating evidence for the effectiveness of toys, cartoons, and the like in encouraging even very young children to pester their parents for products, to prefer such products and to believe that branded products taste better.

Here is the press release announcing this action.  And here is CSPI director Michael Jacobson’s statement about it.

McDonald’s has 30 days to respond.  Can’t wait to see what it says.

Corporate Accountability International, the modern incarnation of Infact and the Nestlé (no relation) boycott,  has just launched the Retire Ronald campaign as part of its Value [the] Meal initiative.

The campaign is based on a new report, Clowning With Kids’ Health.   The report makes it clear that Ronald is ubiquitous anyplace where children might be – on the Internet, and in schools, kids’ libraries, and kids’ hospitals.

If you, like others, think it’s time to see Ronald retired and out of the marketing-to-kids business, join the campaign and sign Ronald’s retirement card.

Read the press release.  Visit the website, www.RetireRonald.org.

Here is how Corporate Accountability International explains its mission:

For more than 30 years Corporate Accountability International (formerly Infact) has run hard-hitting and highly effective campaigns to save lives, protect public health, and preserve the environment.  Value [the] Meal is a campaign led by Corporate Accountability International dedicated to reversing the global epidemic of diet-related disease by challenging McDonald’s and the fast food industry to curb the range of its practices that are contributing to the epidemic.of its practices that are contributing to the epidemic.

Thanks to Dr. Yoni Freedhoff for keeping me current on Canadian food politics. His latest post is about the Canadian Heart and Stroke Foundation’s new program to heart-check fast food meals.  The Foundation hasn’t officially announced the program yet, although you can  find it buried in an obscure questionnaire on its website.  Pizza Hut also mentions its participation in the program on its website.   [Update February 3: Pizza Hut has now announced its participation in the program]

The program is coming soon and here’s Dr. Freedhoff’s political cartoon of what it is likely to look like .  No, this isn’t real.  Dr. Freedhoff’s point is that it could be.

What, you might ask, are the criteria for the heart check?  Let’s just try sodium: 720 mg per serving.   Even the late and not lamented Smart Choices program did better than that (480 mg per serving).

You think Dr. Freedhoff is exaggerating and this is improbable?  Alas, not so.  In Australia a couple of years ago, I took this snapshot at a McDonald’s on the Adelaide beach.

The check marks come from the Heart-Tick program of the National Heart Foundation of Australia.  So Canada is just now catching up.  Canadian readers: can’t you do something about this?  And American Heart Association: clean up your act too!

Addendum: Thanks to Lisa Sutherland for pointing out that what gets heart-checked in Canada is comparatively low in U.S. terms.  She sends McDonald’s nutrition information as proof.   Practically everything is higher in sodium than 720 mg.  When it comes to sodium, everything is relative, I guess, but all of it is way high.

A colleague brought back a couple of brochures she picked up at a McDonald’s in London.  They make interesting reading, especially the parts about genetically modified (GM) ingredients.

“The Simple Facts About Our Food” (printed April 2007) says:

The feed used for rearing our chickens is not genetically modified and is free from antibiotic growth promoters…We know consumers in the UK often express concern about GM products or ingredients and therefore we can reassure you that we do not use any GM products or ingredients containing GM material in our food.

“That’s What Makes McDonald’s” (2008) says:

Our free range eggs…come from hens fed on a non-GM diet and are free from artificial colorants…We’d like to reassure you that we don’t use any GM products or ingredients containing GM material in our food.

Have questions?  McDonald’s U.K. answers them (sort of) at www.makeupyourownmind.co.uk.

GM labeling (or non-GM) is a no brainer.  If McDonald’s can do it in the U.K., it can do it here.  And so can all other food makers.  You don’t have to decide whether GM is good, bad, or indifferent to want it labeled.  Labeling would reduce suspicion, if nothing else.

And I wonder how those GM Nutrageous candy bars (see previous post) are doing in the U.K.

Smart Money has produced a most instructive display of the cost of 100 calories in meals at fast food restaurants.  Click on the numbers starting with #1 (for which you have to click on #2 – the numbers are off by 1 for some reason).  #1 is the most expensive: $1.47 per 100 calories for at McDonald’s Southwest Salad with Grilled Chicken.  # 13 (click on #14) is a Burger King Double Whopper with Cheese at 49 cents for 100 calories but you have to buy 1010 calories at this price.  The cheapest, #15 (click on #16) is a 32-ounce Coca-Cola at 38 cents per 100.

It would be interesting to do the same thing for nutritional value.  Could nutrients (other than calories) be proportional to cost?  That idea might be worth a closer look.

All The Economist has to do (see previous post) is read the press. Here are a couple of relevant items. What’s bad for restaurants is good for Kraft Foods. Its sales of all those packaged foods are growing. That’s what people are eating instead of going out, apparently. Next, the parent company of two restaurant chains–Bennigan’s and Steak & Ale–in the “casual dining” sector filed for bankruptcy. Why? Higher food costs and fewer casual diners. And McDonald’s is about to give up its popular dollar menu. I suppose there could be an upside to this, but I’m dubious. You think so? Go tell The Economist.

Why Monsanto chose to go after Percy Schmeiser is beyond me. You might remember the case: Monsanto sued this Canadian canola farmer for growing the company’s genetically modified (GM) seeds without paying for them. But Mr. Schmeiser claimed that GM canola pollen blew over and contaminated his fields.

In 2002, Canadian courts said it didn’t matter how Monsanto’s GM plants got onto his fields; Schmeiser had to pay for them. So Monsanto won the case but looked like a big bad bully.  Now Monsanto has agreed to an out-of-court settlement, surely something it should have done a long time ago.

This case reminds me of the infamous “McLibel” trial of the late 1990′s when McDonald’s sued a couple of young activists in London for saying rude things about the company. You would think the threat of a public relations nightmare would encourage companies to back off in such David-and-Goliath situations, but no such luck. I’m glad this one is over. Next?

Thanks to Alexandra Lewin for forwarding this link to the Colbert Report on McDonald’s report card gimmick. Interesting production values!

Aren’t you happy to know that Dunkin’ Donuts plans to open 100 outlets in Shanghai? Or how about McDonald’s plan for 125 outlets throughout China?