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You might think that fiber simply refers to components of food plants that cannot be digested by human enzymes and are excreted in feces.

No such luck.

Like everything else in nutrition, fiber is complicated, not least because intestinal bacteria can digest some of those components and produce nutrients we can use.

In May, the FDA said that naturally occurring dietary fibers such as those found in fruits, vegetables and whole grains—and 7 specific isolated or synthetic fibers—could be declared on the label under “Dietary Fiber.”

The FDA defines fiber as (no, I’m not kidding):

non-digestible soluble and insoluble carbohydrates (with three or more monomeric units), and lignin that are intrinsic and intact in plants; isolated or synthetic non-digestible carbohydrates (with three or more monomeric units) determined by FDA to have physiological effects that are beneficial to human health.

The isolated or synthetic non-digestible carbohydrates said to have beneficial effects are:

1. [beta]-glucan soluble fiber
2. psyllium husk
3. cellulose
4. guar gum
5. pectin
6. locust bean gum
7. hydroxypropyl methylcellulose

Cows and termites can digest cellulose.  We can’t.  But the FDA has evidence that they do other good things, for example, like lowering cholesterol.

The makers of processed foods love using these fiber additives for their various texturizing properties—and also because they can claim them as fiber on the label.

Now the FDA wants help in understanding whether 26 other kinds of isolated and synthetic fibers qualify as “Dietary Fiber” on food labels and, if so, what their beneficial effects on health might be.

The mind boggles.  This is another reason to stick with fruits, vegetables, and grains.

The comment period for the Request for Information opens on November 23, 2016 and will be open for 45 days.

For Additional Information:

• Federal Register Notice for the Request for Information
• Federal Register for the Draft Guidance
• Draft Guidance for Industry: Scientific Evaluation of the Evidence on the Beneficial Physiological Effects of Isolated or Synthetic Non-digestible Carbohydrates Submitted as a Citizen Petition (21 CFR 10.30)
• Science Review of Isolated and Synthetic Non-Digestible Carbohydrates
• Questions & Answers
• Changes to the Nutrition Facts Label

FoodNavigator.com does occasional “special editions” in which they collect articles on particular topics from the perspective of their food-industry audience.  This one is on food allergies and intolerances, about which remarkably little is known.  If you are allergic or intolerant, the best you can do is hope for an accurate allergy test or do everything you can to avoid the food that triggers reactions.  Good luck with that since allergies are hard to diagnose and allergenic ingredients sneak into a great many foods and are not always revealed on labels.

FoodNavigator begins with Food allergy 101: Are you up to speed?

Food allergy is on the rise in many countries, but how many people are impacted in the US? We’ve collected some facts and figures from Food Allergy Research and Education (FARE), the world’s largest private source of funding for food allergy research; the CDC (Centers for Disease Control and Prevention); and NIAID, the lead institute at the National Institutes of Health conducting research on food allergy… Display [this site has basic statistics on prevalence and basic definitions of terms]

The lowdown on food allergy and intolerance: In conversation with Dr Steven Taylor: Most researchers agree that the prevalence of food allergies is increasing in the US. Yet the amount of money spent on finding out why is surprisingly low, says one food allergy expert… Read

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free? For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution… Listen now

Allergen-friendly, free-from claims offer marketing potential beyond conventional food, beverage: With the number of Americans with food allergies and sensitivities increasing, free-from claims have become du jour in the conventional food and beverage space, but they remain relatively rare in the supplement segment and as such offer manufacturers a powerful tool to set their products apart. .. Read

Leadbetter’s realigns to focus on allergy-friendly manufacturing: ‘Our growth curve is very steep’: San Francisco-based Leadbetter’s Bake Shop has stopped making English muffins, its flagship product, and changed its name to Better Bakeries as it focuses on building an allergy-friendly food manufacturing and co-packing business designed to bridge the gap between Mom & Pop scale operators and the big guns in gluten-free… Read

Elevation Brands CEO: Gluten-free bakery is saturated, but there’s a ton of white space in other allergy-friendly categories: The world will probably keep turning without another gluten-free cookie or cracker, but there is a ton of white space for allergy-friendly foods in other parts of the store, and untapped opportunities in c-stores, club stores, schools, and in Mexico, where the gluten-free retail market is set to “explode,” says the CEO of Elevation Brands, the parent company of Ian’s. .. Read

‘First’ entirely gluten-free dining hall opens on US college campus: Kent State University claims to have opened the first certified gluten-free dining hall on a college campus… Read

Gluten-free products are evolving to be more nutritious, flavorful, Firebird Artisan Mills says: The gluten free market in the US remains hot, but as the category becomes more crowded, manufacturers must offer products with added appeal to stay competitive – such as a protein boost from pulses or an added dose of fiber and flavor with ancient grains, according to experts… Watch now

PepsiCo rolling out gluten-free Quaker oatmeal range across US retail: National distribution under way following limited launch in selected stores late last year… Read

Enjoy Life Foods: Dedicated allergy-friendly sets in the natural aisle are the best way to merchandise free-from foods: With one in 13 children diagnosed with a food allergy in the US*, ‘allergy-friendly’ foods are now infiltrating every category in grocery. But right now, it still makes sense for most retailers to merchandise them in a dedicated set rather than spreading them around the store, unless you have very clear signage, says Enjoy Life Foods… Watch now

Early introduction of allergens reduces food allergies, suggests study: Researchers say they have “moderate certainty” that introducing allergenic food such as peanuts or egg at an early age reduces risk of developing allergies… Read

Digestive issues attributed to lactose intolerance may be caused by A1 beta-casein protein, suggests study funded by a2 Milk: New clinical research – funded by the a2 Milk Company – lends credence to its claims that many consumers who believe they can’t tolerate lactose (milk sugar) should really be blaming their digestive discomfort on the A1 beta casein protein in milk products instead. However, more human data is needed before this moves beyond the realm of theory into fact, says the National Dairy Council… Read

Quinn Snacks removes more than gluten from pretzels, shows consumers its supply line: Historically consumers who wanted a gluten-free alternative to a wheat-based product had to sacrifice nutrition, taste or accept the presence of other common allergens in the ingredient list. .. Read

60-second interview, Beneo: Is rice still the first choice in gluten-free recipe formulation? Rice flours and starches dominated the first generated of gluten-free goods, particularly in the bakery segment, but are they still the #1 choice in formulators’ toolkits? FoodNavigator-USA caught up with Pierre Donck, regional product manager at rice ingredients specialist Beneo Inc, to find out… Read

I recently coauthored an editorial on international development.  It appeared first in French, and now in English in Ideas for Development, a blog coordinated by the French Agency for Development.

Rethinking nutritional policies in developing countries taking into account the double burden of malnutrition

By Hélène Delisle, Marion Nestle, and Stéphane Besançon

As it promised in response to a petition from the KIND fruit-and-nut bar company (as I discussed in a previous post), the FDA is now asking for public comment on what “healthy” means on food package labels.

You might think that any food minimally processed from the plant, tree, animal, bird, or fish would qualify.

But “healthy” is a marketing term for processed food products (not foods).  

As Politico Morning Agriculture reminds us, things got complicated when KIND, which makes products from whole nuts, said its bars deserved to be called “healthy.”

In 2015, KIND received a warning letter from FDA arguing the company violated federal rules by using “healthy” on its packages. KIND then petitioned the agency, and, after an exchange about why the current definition is outdated, FDA decided to reverse course. For example, it requires that a food be low-fat to be labeled “healthy,” a standard that a nut-based bar doesn’t meet, while products like fat-free puddings do.

The FDA’s rules now say:

The term “healthy” and related terms (“health,” “healthful,” “healthfully,” “healthfulness,” “healthier,” “healthiest,” “healthily” and “healthiness”) may be used if the food meets the following requirements: 21 CFR 101.65(d)(2)

OK.  I know you can’t read this (you can look for it here). The point is that to qualify as “healthy,” a product has to be low in fat, saturated fat, and cholesterol; relatively low in sodium; and contain at least 10% of the Daily Value per serving for vitamins A or C, calcium, iron, protein, or fiber (with some exceptions).  There are also rules for levels of nutrients added in fortification.

The FDA wants input on whether all of this makes sense in the light of the 2015 Dietary Guidelines and the KIND petition.

In its inimitable FDA-speak:

While FDA is considering how to redefine the term “healthy” as a nutrient content claim, food manufacturers can continue to use the term “healthy” on foods that meet the current regulatory definition. FDA is also issuing a guidance document stating that FDA does not intend to enforce the regulatory requirements for products that use the term if certain criteria described in the guidance document are met.

If I correctly understand the meaning of “does not intend to enforce the regulatory requirements,” the FDA, while waiting for your comments, will allow manufacturers to call products “healthy” as long as the products:

(1) Predominantly contain mono and polyunsaturated fats regardless of total fat content; or

(2) Contain at least ten percent of the Daily Value (DV) per serving of potassium or vitamin D.

In other words, if your food product is made with a low saturated fat oil and contains potassium or vitamin D, it is by definition “healthy.”

Correction, September 29: An FDA official wrote to say that I didn’t quite get this right.  

Actually, if a food exceeds the low fat requirement currently in our definition, we will not take any enforcement or compliance action as long as the food meets all of the other requirements in the definition, namely that it is low in saturated fat, cannot exceed the specified levels of cholesterol and sodium, and contains at least 10 percent of the daily value for beneficial nutrients.  

Second, we are not saying that foods must contain potassium or vitamin D to be labeled as “healthy.”  We are simply indicating that potassium and vitamin D can be substituted for the beneficial nutrients now listed in the current regulations, in line with the new Nutrition Facts label regulations.

My apologies to the FDA for misunderstanding the notice.

The FDA’s request is good news for KIND bars.

But it smacks of “nutritionism”—the use of these two single nutrients (as well as others on the short list of beneficial nutrients) as indicators of quality in processed food products (and don’t get me started on vitamin D, which is a hormone, not a vitamin, and best obtained by getting outside in the sun once in a while).

Understand: this effort is not about semantics; it is about marketing.

Would you like to weigh in on what you think qualifies a food as “healthy?”  Here’s how:

• Federal Register Notice for the Guidance for Industry 
• Federal Register Notice for the Request for Information
• Guidance for Industry: Use of the Term “Healthy” in the Labeling of Human Food Products
• Blog: Making Sure ‘Healthy’ Means What It Says on Food Packages
• “Healthy” on Food Labeling 

McDonald’s ran a full-page ad in yesterday’s New York Times:*

“At McDonald’s we’re on a journey: What’s important to you is important to us.”

The ad says McDonald’s is taking these actions [with my comments]:

• Removed artificial preservatives from Chicken McNuggets and other items [Fine, but no big deal in my book.]
• Removed high fructose corn syrup from hamburger buns [And replaced it with what?  Sugar?  This matters? I’m guessing the price of HFCS must be close enough to the price of sugar to make this possible.]**
• Committed to only source chickens that have not been treated with antibiotics [OK.  Now we’re talking important.  For this alone,  McDonald’s deserves high praise.  My only question: by when?]*** 

The ad also summarizes the company’s additional actions, done and promised:

• Burgers are 100% beef
• Eggs are freshly cracked
• Salads feature baby spinach, kale, Tuscan red leaf lettuce, and carrots
• Buttermilk chicken uses real buttermilk
• Milk is sourced from cows not treated with rbST
• 2 billion sides of fruit were served (including 59 million clementines)
• Espresso beans are Rainforest Alliance Certified
• Eggs will be cage-free by 2025

Amazing, no?

It’s worth a field trip to see how all this works in practice.  I’m on it.

Additions, corrections, and updates

*Jill Cornish writes that the ad also appeared in the Washington Post.

**I get a Bingo for this one.  Martijn Katan writes: “The price of beet sugar fell below that of HCFS in April 2015. By June 2016, 1 lb of HFCS-55 cost $0.412 as opposed to $0.297 for beet sugar.”  He even sends a reference: www.cornnaturally.com/Economics-of-HFCS/price-calculator.aspx

***Andy Smith points out that “In 2015, McDonald’s announced that it would stop buying chicken raised with non-therapeutic, medically-important antibiotics by 2017– but a few weeks ago announced that it had already done so.”  He too provides a reference: See QSR. “McDonald’s Eliminates Antibiotics From Its Chicken,” QSR Magazine, August 2, 2016. Retrieved at https://www.qsrmagazine.com/news/eliminates-antibiotics-its-chicken.

Thank you readers!  Much appreciated.

Guest Blog

The FDA’s new rules for food labeling are finally here

The changes are a step toward better health and less obesity, especially in children

By Marion Nestle on May 24, 2016

The FDA’s announcement of final rules for its overhaul of labels on food packages is a signature accomplishment of Michelle Obama’s Let’s Move! campaign to end childhood obesity within a generation.

In 2010, in setting the agenda for Let’s Move!, the White House Task Force on Childhood Obesity called for improving the clarity, accuracy, and consistency of food package labels to enable parents and children to make healthier food choices.  The Task Force noted that more than half the adult public used food labels to decide what to buy, but that the current labels had hardly changed since the FDA’s regulations of 1993.

The FDA actually began work on revising the food label in 2005 with a request for public input on updating serving sizes, and it began formal rulemaking in 2008.  The FDA proposed rules and issued its last call for comments in 2014.

I attribute this nine-year process to details and politics.

First, the details. The Federal Register notice on the food label takes up 943 pages, and it takes another 170 pages to explain the changes in serving sizes.

FDA’s fact sheet on the changes explains the politics.  Most changes are relatively uncontroversial: the greater emphasis on calories, the removal of calories from fat, the requirement for “dual column” labels for “per serving” and “per package,” the updating of serving sizes to more closely reflect actual intake, and the rewording of the Daily Value footnote.  As Michelle Obama put it, ”you will no longer need a microscope, a calculator, or a degree in nutrition to figure out whether the food you’re buying is actually good for our kids.  So that’s a phenomenal achievement.”

Indeed it is, especially in light of a political climate in which the food industry and Congress do all they can to undermine public health measures in school food and child nutrition programs.

Mrs. Obama alluded to the ongoing political controversy: “most important of all, this label will tell you how much sugar in your snack was added during processing, and how much of it comes from ingredients like fruit.”

The new food label distinguishes between intrinsic sugars in food and those added in manufacturing; it also sets a Daily Value for the maximum amount of sugars recommended for diets of 2,000 calories a day.  I credit the Center for Science in the Public Interest for this accomplishment; it petitioned FDA for these changes in 2013 (its first added sugar petition was in 1999).

The Washington Post got right to the core of the controversy: “Why the sugar industry hates the FDA’s new Nutrition Facts label.” Americans consume roughly twice the amount of sugar recommended for good health, and sugars are rampant in processed foods.  All it takes is one 16-ounce soft drink to reach the 50-gram daily maximum.

The Sugar Association, the trade group for producers of sugar cane and sugar beets invokes science as the reason for its intense opposition: “We are concerned that the ruling sets a dangerous precedent that is not grounded in science, and could actually deter us from our shared goal of a healthier America.”

The Association argues, correctly, that the sugars that occur naturally in fruits are biochemically identical to those added in manufacturing.  But this argument misses how added sugars dilute the nutritional value of food products.  Much research supports the health benefits of eating fruit, whereas added sugars raise risks for obesity and other chronic conditions.

The Sugar Association does not really care about science.  It cares about what will happen to sales if people read labels and reject products with added sugars.  This, of course, is one of the purposes of Added Sugars on food labels.

The Association has reason to worry.  Since 1999, per capita consumption of sugars has fallen in the United States, although it still exceeds the 10 percent of calories recommended by the World Health Organization last year.  The new label should accelerate that downward trend.

An even greater worry is that labeling added sugars might encourage manufacturers to reduce the amounts in their products.  The FDA’s listing of trans-fatty acids on food labels in 2006 led to an immediate reductionin the use of hydrogenated oils as ingredients in food products.  I expect to see grams of sugars decline by the time these rules take effect in May 2018 (small food producers get until May 2019).

I see the new label as a political win for public health and Let’s Move!  But let’s keep this in perspective.  Healthful diets are based on foods, not food products.  We would all be healthier eating foods that do not come with Nutrition Facts panels, and saving most of those that do for once-in-a-while occasions.

The views expressed are those of the author(s) and are not necessarily those of Scientific American.

Recent Scientific American Articles by Marion Nestle

• What Science Says about Eating Right
• Eating Made Simple

This is one of Food Navigator-USA’s special editions in which this industry-focused newsletter collects several of its posts on particular topics—in this case, organics.

But first, take a look at the USDA’s summary of trends in organic food sales:

Special Edition: Where next for organics?

According to the Organic Trade Association, organic sales increased from $3.6 billion in 1997 to over $39 billion in 2014. But can the meteoric growth continue? And will organic ultimately replace the more nebulous ‘all-natural’ as consumers increasingly look for claims that are underpinned by consistent standards?

• Annie’s president: Today 4-5% of the US food market is organic, but we could get to 20%: As the debate over the meaning of the most controversial term in food marketing (‘natural’) heats up now the FDA has finally weighed in, more food companies will seek organic certification, predicts Annie’s president John Foraker, who reckons organic will ultimately account for 20% of the US food market (vs around 5% today)… Read
• From croplands to chicken coops, organic manufacturers get their hands dirty to anticipate looming shortage: Companies from Chipotle to Costco are creatively coming up with ways to keep their organic supplies steady, but mid-sized, natural category veterans are concerned about the big fish jumping into a small and shrinking pond… Read
• Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals: Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. .. Read
• OCA sues Hain Celestial, Honest Co, over organic labels; Hain insists it ‘fully complies’ with USDA standards: Organic infant formula products from high-profile brands Earth’s Best (Hain Celestial) and The Honest Co contain a “spectacular array” of ingredients that are prohibited under the Organic Food Production Act, according to lawsuits filed by The Organic Consumers Association earlier this month… Read
• USDA reports 12% increase in US certified organic operations between 2014 and 2015: New data from the US Department of Agriculture (USDA) reveals a 12% increase in US certified organic operations between 2014 and 2015, while the total retail market for organic products is now valued at more than $39bn in the US and $75bn+ worldwide… Read
• Mom Made Foods: Everyone wants to feed their kids nutritous meals, but not everyone has time to cook them every night: If you visited Expo West, you probably noticed that a large number of the exhibitors were touting snacks or beverages. Frozen meals? Not so much. But while the world probably doesn’t need another nutrition bar or cold pressed juice brand, busy parents would definitely like more options when it comes to what to give their kids for dinner, says Mom Made Foods founder Heather Stouffer… Read
• USDA wants to strengthen animal welfare rules under the organic standard: A proposed regulation that would strengthen and clarify organic animal welfare standards would align consumers’ expectations with production practices and improve their confidence in the organic seal, according to USDA… Read
• Good Food Made Simple to transition to organic: ‘We want to be clear what we stand for, and ‘all-natural’ is not clear’: Good Food Made Simple – one of a new wave of companies on a mission to revitalize the frozen food aisle – is transitioning its burritos and wraps to a ‘made with organic ingredients’ platform and ditching the much maligned term ‘all-natural’ as part of a brand refresh… Read
• Limit certifications on packs to most important to maximize impact: Product packaging today often is cluttered with so many certifications that consumers’ can’t absorb everything in the brief time they look at labels in stores, and as a result the icons’ impact is diminished and manufacturers likely aren’t getting their full value, according to a CPG marketing manager… Read
• EXPO WEST 2016: ‘Unstoppable’ growth in natural, organic and healthy?: From the apparently ‘unstoppable’ growth in the natural and organic products industry to the FDA’s ‘natural’ probe, check out our gallery of highlights from the education sessions at Expo West… Display
• ‘Organic is now mainstream’: Daymon exec talks Gatorade’s organic launch: PepsiCo recently announced the launch of organic Gatorade for 2016, something an executive with Daymon Worldwide said is a forward-thinking move that is quickly becoming the norm… Read
• USDA expands insurance for farmers transitioning to organic production: The financially daunting three-year transition to certified organic production just became a little less risky for farmers thanks the USDA expanding crop insurance to better reflect the product’s actual value… Read
• Organic meat & dairy has more omega-3 but amounts aren’t ‘nutritionally relevant’: Organic meat and dairy products have more healthy omega-3 fatty acids according to a large meta-analysis review – but experts have warned the amounts are too small to actually have an impact on diet… Read
• Heavenly Organics’ shows “profits can create peace” by providing ethical jobs in conflict areas: Under cover of darkness, deep in Northern and Central India and the Himalayans, harvesters for Heavenly Organics gently brush away sleeping bees from wild hives to collect the velvety, organic raw white honey that fills the firm’s award-winning confections and line of pure honey. .. Read

I subscribe to BakeryAndSnacks.com for its information about what’s happening in those industries.  It occasionally collects articles on specific topics.  This one is on healthy snacking.

ESA [European Snacks Association] chief Sebastian Emig says the snacks industry is willing to embrace change to meet demand for healthier, more natural snacks. From the novel Coldbake vacuum process that adds active functional ingredients to foods, to the predicted rise in snacks with savory flavors or sprouted grains, this special edition explores some of the technology and ingredients that could help manufacturers make those changes.

Sprouted grain snack opportunities: flavor, free-from and Europe: They are still niche – and not cheap to work with – but sprouted grains are set to continue to grow in importance to the snacks industry… Read

Crowdfunding bid to drive development of ‘entirely new’ functional snacks: Carritech Research has launched a crowdfunding campaign to expand commercial development and licensing of its Coldbake process, which enables snacks and biscuits to be produced at lower temperatures than traditional methods… Read

Bars of gold: Veggie inclusions to maintain growth in healthy snack bars?: With sales of healthy snack bars booming in the US, industry experts predict vegetables and savory flavors could become key weapons in maintaining growth… Read

Insects, wholegrains and air-popping to shape future snack innovations, writes ESA chief: European Snacks Association director general Sebastian Emig discusses innovation drivers in Europe’s snacks market… Read

Zeelandia slashes sugar, fat and calories with ‘healthy’ muffin recipe: Bakery ingredients and processes business Zeelandia has developed a blueberry muffin claimed to have around a third less sugar and less than half the fat of a regular muffin… Read