A Canadian reader, Professor Amir Attaran of the Law and Medicine Faculties at the University of Ottawa, has just discovered UNICEF-Canada’s Halloween partnership with Cadbury:

I was not made cheery this morning when at the grocery store, I found UNICEF’s name and logo plastered all over the packages of Halloween candy.  On closer investigation, UNICEF Canada have struck a three-year partnership with Cadbury (this is the final year) where UNICEF lends its name and logo to advertising some 4 million packages of Cadbury candies each year.  In exchange, Cadbury donated some money ($500k) to UNICEF for schools in Africa.

The UNICEF Cadbury “Schoolhouse Project” (now closed) collected donations from Canadian communities for children in Africa.

UNICEF continues to collect funds for such purposes and has declared October 31 as National UNICEF Day.

Remember UNICEF’s orange trick-or-treat boxes? They helped make October 31 National UNICEF Day – and taught scores of Canadians that they can make a vital difference around the world. Today, it’s easier than ever to have an impact on the lives of the world’s most vulnerable children.

But UNICEF-Canada is aggressively seeking donations from corporate partners, apparently with little regard for what they sell.

Invest in the world’s children today to make a world of difference tomorrow. On behalf of UNICEF Canada, we invite you to involve your organization in a rewarding partnership and unique business opportunity. UNICEF Canada designs exclusive customized initiatives that achieve real, measurable business results while meeting your humanitarian goals.

Enhance your brand, drive sales, increase revenues. UNICEF delivers….We have built direct relationships with governments, businesses and community leaders in every jurisdiction where UNICEF is present.

No other aid organization engenders greater trust. None has greater impact.

Make us part of your business strategy and join us in building a better world for children. For your bottom line, for the sake of our children and for the future of our world, there is no better investment.

As I keep saying, you cannot make this stuff up.

Candy?  Or, UNICEF’s other Canadian partners such as Pizza Nova?

I know the argument: It’s Halloween and kids will eat candy anyway, so why not make some money from it.  This is the same argument used to promote sales of junk food in vending machines in U.S. schools.

But should UNICEF-Canada be doing this?  Canadians: how about doing some serious talking about this embarrassing partnership.

Addition, October 26:  Here’s what Cadbury gets for its $500,000 donation:

A cornerstone of the partnership is the dedication of significant space on approximately 4.3 million boxes and bags of mini-treats each year to raise awareness about UNICEF and the Schools for Africa programme. Cadbury Adams will also use point of purchase displays, flyers, advertising and the Web to promote the programme and its toll-free number.

Brian Wansink and his Cornell colleagues have teamed up with a designer to reconfigure school lunch lines to encourage kids to make healthier food choices, according to their op-ed—it’s interactive!—in yesterday’s New York Times.

My favorite part: “When cafeteria workers asked each child,”Do you want a salad” salad sales increased by a third.

Of course they did.  From my observations, the single factor that works best in getting kids to eat real food is exactly this: an adult who cares what kids eat.

I can go into a school lunchroom anywhere in America and tell right away whether there is any chance of getting kids to eat healthfully.  Do the cafeteria workers know the kids names and talk to them about the food?

If the answer is yes, the chances are really good.

If not?  Watch Jamie Oliver’s Food Revolution TV programs, if you can find them.

Scientific debates about the role of sodium in high blood pressure go on and on.  Committees of scientists reviewing the research invariably conclude that people would be healthier if they ate less salt (salt is sodium chloride).  The 2010 Dietary Guidelines Advisory Committee is only the most recent group to urge population-wide reductions in sodium intake.

The Institute of Medicine has just issued a new report on reducing sodium.  Its Report in Brief gives a quick summary

As its primary strategy for sodium reduction, the committee recommends that the FDA set mandatory national standards for the sodium content in foods…beginning the process of reducing excess sodium in processed foods and menu items to a safer level. It is important that the reduction in sodium content of foods be carried out gradually…Evidence shows that a decrease in sodium can be accomplished successfully without affecting consumer enjoyment of food products if it is done in a stepwise process that systematically and gradually lowers sodium levels across the food supply.

But wait!  Hypertension rates have been increasing for years without any change in sodium excretion, says a report in FoodNavigator.com.  The report refers to new study in this month’s American Journal of Clinical Nutrition reviewing trends in sodium excretion from 1957 to 2003.

Sodium excretion, a precise reflection of intake, say Adam Bernstein and Walter Willett of the Harvard School of Public Health, has not changed in the last half century, despite rising rates of high blood pressure.   Instead, they suggest that rising rates of obesity might be the cause.

The accompanying editorial, by David McCarron and his colleagues, takes the argument even further as can be seen just from its title: “Science trumps politics: urinary sodium data challenge US dietary sodium guideline.^”

The editorial says that this new study provides:

plausible, scientific evidence of a “normal” range of dietary sodium intake in humans that is consistent with our understanding of the established physiology of sodium regulation in humans. This scientific evidence, not political expediency, should be the foundation of future government policies….Guidance for sodium intake should target specific populations for whom a lower sodium intake is possibly beneficial. Such an approach would avoid broad proscriptive guidelines for the general population for whom the safety and efficacy are not yet defined.

Is this review likely to change the Dietary Guidelines due out later this year?  The Advisory Committee was convinced that the preponderance of evidence favors the importance of sodium as a causative agent in high blood pressure.

Because so much is at stake for the processed food industry, this argument is not likely to be resolved quickly.  Stay tuned.

Nestlé, the world’s largest food company (no relation) has conducted periodic studies of infant feeding practices since 2002, no doubt to encourage sales of its Gerber products.  The surveys—FITS (Feeding Infants and Nutrition) Studies—invariably show that Gerber  baby foods would be better for babies than what they currently are fed.

The latest FITS results, says the Nestlé press release, “are startling.”

• One-third of toddlers and 50% of preschoolers eat fast food at least once a week.
• On-quarter of families eat dinner together four or fewer nights each week.
• Half of 2-year-olds and 60% of 3-year-olds watch more than one hour of television each day.
• 17% of 2-year-olds and 24% of 3-year-olds watch more than two hours of TV each day.
• 25% of older infants, toddlers and preschoolers do not eat even one serving of fruit on a given day, and 30% do not eat a single serving of vegetables.
• French fries are still the most popular vegetable among toddlers and preschoolers.
• 71% of toddlers and 84% of preschoolers consume more sodium than recommended on a given day.

If these trends are real, could food marketing have anything to do with them?  Nestlé/Gerbers does not speculate.

The survey does report some good news:

• “Only” 17% of infants age 6-8 months consumed a dessert or sweetened beverage on a given day compared to 36% in 2002.
• “Only” 14% of infants age 12-14 months drank a sweetened beverage on a given day, down from 29% in 2002.
• 33% of mothers are breastfeeding 9-11 month old children compared to 21% in 2002

The breastfeeding trend, if true, is good news indeed.  Evidently, the word is also getting out on sweetened beverages.  Progress?  Yes, but plenty more to do.

I’m catching up on reading and just ran across a report about the accomplishments of the dairy checkoff.  This, you will no doubt recall, is the USDA-sponsored program that collects a “tax” from dairy producers and uses the funds for generic promotion of dairy products.   What fills the folks running the checkoff with pride?  Among them,

• Focusing on dairy health and wellness by helping to combat childhood obesity by encouraging schools to implement physical activity and good nutrition, including dairy.
• Partnering with Domino’s Pizza to develop pizzas using up 40% more cheese than usual.  This worked so well that other pizza chains are doing the same thing.
• Partnering with McDonald’s to launch McCafe specialty coffees that use up to 80 percent milk, and three new burgers with two slices of cheese per sandwich.  The result?  An additional 6 million pounds of cheese sold.
• Creating reduced lactose milks in order to bring lapsed consumers back to milk.  The potential result?  An additional 2.5 to 5 billion pounds of milk each year.
• Partnering with General Mills’ Yoplait to develop yogurt chip technology that requires 8 ounces of milk.
• Maintaining momentum for single-serve milk by offering white and flavored milk in single-serve, plastic, resealable bottles.

As the person who sent this to me put it, you can’t make this stuff up.

Some investment analysts have annointed Monsanto, the 800-pound gorilla of the food biotechnology industry, as the worst stock of the year.  Whether or not the company is really doing that badly, it is not having a good year.

For starters, its income  fell by half since its last fiscal year.

That’s bad news, but there’s more.  Just in the last few weeks:

• Monsanto’s SmartStax corn which has been bioengineered to contain eight inserted genes turns out to produce yields that are no higher than those from the less expensive GM corn containing only three inserted genes.
• Sales of Monsanto’s Roundup herbicide are way down since it went off patent.  Farmers prefer to buy the cheaper Chinese generics.
• More and more weeds are becoming resistant to Roundup.  To kill them, farmers have to buy other, more toxic herbicides, defeating the whole point of using this herbicide.
• The Justice Department has Monsanto under investigation for possible antitrust violations.

It’s almost enough to make you feel sorry for the company.

Maybe Monsanto could take the present crisis as a sign that it’s time to make some real effort to elicit public support.  How about petitioning the FDA to allow GM foods to be labeled, for starters?

Hey, I can dream.

FoodNavigator.com has a special issue on obesity research.  Its reports are based on single studies that may or may not agree with previous research and, therefore, require some interpretation.

Zero-calorie sweeteners do not prompt overeating, finds study: People do not compensate with extra calories after consuming foods and drinks sweetened with zero-calorie sweeteners, suggests a new study published in the journal Appetite…

Fruit flies help explain why diet success varies: A study on fruit flies has indicated that genetic interaction with diet has a greater impact on body weight than diet alone, which the researchers say can help explain different reactions to similar diets….

Sucralose does not promote weight gain: Human study: Consumption of sucralose and sucralose-sweetened products does not affect gut hormones linked to hunger, or detrimentally affect blood sugar levels, says a new study from Australia….

Food addiction: Fat may rewire brain like hard drugs: Overeating may be driven by a same neurobiological mechanism in the brain as drug addition, says a new study from the US that adds clout to the theory ‘food addiction’….

Overeating drives fat gain at the hips, says obesity-related study: Fat tissues in the upper and lower body may gain weight differently, says a new study which deepens our understanding of fat accumulation and obesity….

Two of these studies are about the effects of artificial sweeteners on hunger, satiety, calorie intake, and weight gain.  In contrast to previous studies, both of these find that sweeteners do not cause people to eat more to compensate for the reduced calories.

I’m guessing we will be hearing more about this topic, as new research results come in.  Stay tuned.

Every now and then I answer questions from Eating Liberally’s Kerry Trueman (kat).  Today’s is about Walmart’s sustainability initiatives.

Let’s Ask Marion Nestle: Is Wal-Mart’s Sustainability Strategy For Real?

Submitted by KAT on Fri, 10/15/2010 – 12:20pm.

(With a click of her mouse, EatingLiberally’s Kerry Trueman corners Dr. Marion Nestle, NYU professor of nutrition and author of Pet Food Politics, What to Eat and Food Politics🙂

KT: Why do you think Wal-Mart has decided to throw its colossal weight behind sustainable agriculture, both domestically and globally, in such a seemingly significant way? Is it a strategic pr move, a better-for-the-bottom-line calculus, or a bit of both? Is it too good to be true?

Dr. Nestle: I, of course, am a skeptic. Of course Wal-Mart wants to get into the business of sustainably and locally grown food. Wal-Mart is the largest grocery chain in the world, the 800-pound gorilla in the industry. It can demand whatever it wants from its suppliers, and at the lowest possible cost.

With these new initiatives, Wal-Mart suppliers will have to figure out ways to produce foods sustainably–without increasing the cost to Wal-Mart. So this move costs Wal-Mart nothing. It gains plenty. This move should recruit supporters of sustainable and locally grown food and induce them to overlook the company’s retrogressive labor practices.

Will these initiatives help farmers? Maybe, but only if Wal-Mart pays them decently for what they produce. As for Wal-Mart employees? Ditto. But I want to wait and see how it all plays out before making a final judgment.

This is also posted on Huffington Post.

And the New York Times has a story on it.