Search results: Cereal

I first learned of this study from a headline in the newsletter, BakeryAndSnacks.com: “Swedish RyeWeight study confirms bread can actually aid weight loss.”

Swedish researchers have found that breakfasting on rye bread significantly reduces appetite, resulting in 16% fewer calories consumed at lunch. What’s more, the suppression of appetite continued well into the afternoon

This seemed worth a look.  Here’s it is.

The study: A hypocaloric diet rich in high fiber rye foods causes greater reduction in body weight and body fat than a diet rich in refined wheat: A parallel randomized controlled trial in adults with overweight and obesity (the RyeWeight study).  Clinical Nutrition ESPEN.  Volume 45, October 2021, Pages 155-169.

Methods: Subjects with overweight or obesity consumed a weight-loss diet that contained either high fiber rye products or refined wheat products for 12 weeks.

Results:  Participants in the rye group lost 1.08 kg body weight and 0.54% body fat more than the wheat group, and their C-reactive protein was 28% lower.  There were no consistent group differences on subjective appetite or on other cardiometabolic risk markers.

Conclusion:  Consumption of high fiber rye products as part of a hypocaloric diet for 12 weeks caused a greater weight loss and body fat loss, as well as reduction in C-reactive protein, compared to refined wheat. The difference in weight loss could not be linked to differences in appetite response.

Sources of support: Formas, grant no.: 2014-00542. Barilla and Lantmännen pro-vided additional funding for the study (8% of total study budget each) and provided the intervention products.

Conflict of interest: RL is the founder of the Nordic Rye Forum, which is a research and dissemination platform for research related to rye and health that includes academic institutions as well as institutes and food industry with interest in rye across the Nordic region. The forum and its activities are funded by the industrial partners. RL is the PI of several projects funded by several cereal industrial companies. Such funding is used to carry out scientific studies. RL receives no salary, honorary, or by any other means has any personal economic benefits from industrial collaborations. Remaining authors declare no conflicts of interest.

Comment: The industry-funded Nordic Rye Forum has an interest in promoting rye consumption.  Its industry partners are listed here.  Two of them helped fund the study.  They must have appreciated the results.

Once again, the issue here is the potential for unconscious bias under the influence of industry funding.

Reference: For a summary of research on the “funding effect”—the observation that research sponsored by food companies almost invariably produces results favorable to the sponsor’s interests but that recipients of industry funding typically do not recognize its influence—see my book, Unsavory Truth: How Food Companies Skew the Science of What We Eat.

The House Oversight Subcommittee has just issued another report on neurotoxic heavy metals—arsenic, lead, cadmium—in baby foods: New Disclosures Show Dangerous Levels of Toxic Heavy Metals in Even More Baby Foods.

Food and Drug Administration (FDA)-funded testing conducted by the State of Alaska found that multiple samples of Beech-Nut’s and Gerber’s infant rice cereals contained more inorganic arsenic than FDA’s 100 parts per billion (ppb) limit (an  already dangerously-high standard that FDA is now lowering). Beech-Nut issued a recall but limited it to product codes associated with only two of the six samples that Alaska’s testing found contained over 100 ppb. Its recall was therefore too narrow. Gerber failed
to recall product associated with either of its two infant rice cereal samples that tested over 100 ppb.

The FDA, it says is not doing enough—it is absent without leave-–on this issue.

This subcommittee issued its first report on this issue in February this year.  Then, the press release included a statement from Subcommittee Chairman Rep. Raja Krishnamoorthi:

Baby food manufacturers hold a special position of public trust.  But consumers mistakenly believe that these companies would not sell unsafe products.  The Subcommittee’s staff report found that these manufacturers knowingly sell baby food containing high levels of toxic heavy metals.  I hope companies will commit to making safer baby foods.  Regardless, it’s time that we develop much better standards for the sake of future generations.

This new report says baby food manufacturers aren’t doing enough, and neither is the FDA.  The subcommittee recommends:

To the FDA:

• Issue Maximum Toxic Heavy Metal Levels Sooner
• Mandate Finished-Product Testing

To Industry:

• Adopt Finished-Product Testing
• Voluntarily Phase Out Toxic Ingredients

Really?  That’s the best they can do?

This is either a serious problem or it is not.

If they think it’s serious (it sure sounds serious to me), more immediate and tougher actions are needed.  Now!

This has gone on long enough.

I’ve been posting about this issue since 2018.  This year, it looked like the FDA was going to take firm action, but no such luck.  Maybe this congressional subcommittee will get some action at long last.

• October 3, 2018  Rice cereals for infants: the arsenic problem
• February 9, 2021  Uh oh. Baby foods contain toxic metals—arsenic, lead, cadmium, mercury
• March 9, 2021  More on toxic metals in baby foods: FDA on the job!
• May 4, 2021 What is the FDA doing about heavy metals in baby food?

The Center for Digital Democracy has issued a report, Big Tech and Big Food.

The coronavirus pandemic triggered a dramatic increase in online use. Children and teens whose schools have closed relied on YouTube for educational videos, attending virtual classes on Zoom and Google Classroom, and flocking to TikTok, Snapchat, and Instagram for entertainment and social interaction. This constant immersion in digital culture has exposed them to a steady flow of marketing for fast foods, soft drinks, and other unhealthy products, much of it under the radar of parents and teachers. Food and beverage companies have made digital media ground zero for their youth promotion efforts, employing a growing spectrum of new strategies and high-tech tools to penetrate every aspect of young peoples’ lives.

The full report is divided into five parts (annoyingly, there is no table of contents and page numbers are almost invisible):

1.  The data-driven media and marketing complex (starts on page 8).

Today’s youth are at the epicenter of an exploding digital media and marketing landscape. Their deep connection to technology and their influence on purchasing are fueling the growth of new platforms, programs, and services, and generating a multiplicity of marketing opportunities. Google has created a global business offering videos and channels that target children and other young people who are attracted by its entertainment and educational content.

2.  This describes how Big Food targets kids using digital media (page 17)

3.   This part talks about threats to kids’ health, privacy, and autonomy (page 38)

4.  The growing momentum for regulation (is it ever needed) (page 42)

5.  This section lays out a framework for creating a healthier digital environment for kids (page 47)

The report is chilling.  It makes cartoons on breakfast cereals look so last century.  I could not believe the sophistication of these digital marketing efforts, all aimed at getting kids to demand junk foods.

Some congressional leaders are on this.  They deserve support.

You don’t think this is an urgent issue?  Read the report.

Here are a few news stories about this report.

• https://www.campaignlive.com/article/fast-food-soft-drink-advertising-contributes-childhood-obesity/1715799
• https://www.bloomberg.com/news/articles/2021-05-12/food-companies-tech-ties-pose-harm-to-kids-consumer-group-says
• https://thecounter.org/junk-food-ads-harm-childrens-health-online-privacy-social-media-coca-cola/ 
• https://www.mediapost.com/publications/article/363184/advocates-call-for-new-curbs-on-junk-food-marketin.html

That’s my question when I see what food companies are trying to do to reduce the content of sugar and salt in their ultra-processed junk food products.

To put it another way, does making an ultra-processed food or beverage slightly better for you convert it to a good choice?

We can argue about this, but companies really are trying hard, as this collection of articles from FoodNavigator.com indicates.

Special Edition: Nutrition and reformulation strategies

Most shoppers say they want to reduce consumption of products that are high in fat, salt and sugar. But many struggle to cut HFSS foods and beverages from their diets and reformulation efforts often face the headwind of perceived quality issues. Meanwhile, the fortified food market in Europe is expected to see a CAGR of 5.2% through to 2025. While reformulation efforts take out the ‘baddies’ is there also an opportunity to add positive nutrients through fortification?

• What reformulation really looks like in 2021: ‘Reformulated products need to be better nutritionally and equally tasty, if not tastier’: With calls to reformulate food and drink products to reduce fat, sugar and salt, we explore: What influences prompt brands to reformulate? What does the process really entail? And can it be done successfully during a global pandemic?.. Read
• ‘No added sugar’: Fibre and stevia predicted to ‘shake up’ sugar reduction:  Fibre and next-generation stevia are expected to play key roles in sugar reduction as a growing number of manufacturers seek out ‘no added sugar’ claims, according to Mintel… Read
• How UK brands are reformulating to avoid the HFSS ad ban:  UK food brands are currently digesting planned government legislation coming next year which will prevent marketing and advertising of HFSS being shown on TV (pre-9pm) and online from 2022 and limit where these products can be placed in bricks and mortar stores… Read
• What does the future hold for reformulation?  With the impending publication of part two of the National Food Strategy in the UK, IGD convened major retailers, manufacturers, food service companies and members of the National Food Strategy team to discuss reformulation, the challenges, and opportunities. Here Hannah Pearse, Head of Nutrition and Scientific Affairs at IGD, shares an overview of the conversations from a series of roundtable discussions… Read
• Kellogg cuts sugar and salt across Europe and UK: ‘The process is trial and error’:  The Kellogg Company has pledged to remove at least 10% of sugars and 20% of salt from its children’s cereals across European and UK brands… Read
• Does the UK’s proposed junk food ad ban reduce the motivation to reformulate?  The Food and Drink Federation says UK plans to restrict in-store promotions of foods high in fat, salt and sugar will deter companies from developing lower sugar and fat alternatives… Read
• Cereal Partners Worldwide talks breakfast renovation: ‘Innovation can be less, rather than more’:  The joint venture between Nestlé and General Mills is taking a ‘dual strategy’ approach to cereal renovation that is ‘both reductionist and increasing’, says Gharry Eccles, Vice President UK and Oceania of Cereal Partners Worldwide… Read
• Snack sector looks to lentils, beans and insects as ‘health by stealth’ hits limit:  As the snack sector reaches its technological limits in cutting salt and fat from products, European manufacturers are accelerating reformulating efforts using lentils, beans, other vegetables — and even insects — as a way of meeting consumer demand for healthier snacking options… Read

I’ve written previously about the alarming findings of toxic heavy metals in baby foods.  These toxins are in all foods, but are particularly harmful to infants and young children, a situation that calls for immediate FDA action to set limits on the amounts these foods contain.

The FDA has a Q and A on this issue.  It has also issued previous guidance.

• Metals and Your Food
• What FDA is Doing to Protect Consumers from Toxic Metals in Foods
• What You Can Do to Limit Exposure to Arsenic
• Arsenic in Food and Dietary Supplements
• FDA Makes Available Results from Testing of Infant Rice Cereal for Inorganic Arsenic

In response to many complaints, the FDA has now issued a plan for action:  “Closer to Zero.”

Translation: the agency will propose action levels (limits on allowable amounts), consult with stakeholders, finalize the limits, and then evaluate how the whole thing works to reduce intake levels.

Timeline: It plans to do this starting now, with the aim of finishing the process by 2025.

The FDA must not consider limiting toxic metals in baby food to be urgent.

No wonder some members of Congress have introduced la bill to force the FDA to set limits for the most common toxic metals within a year.  It suggests what those limits should be: 10 parts per billion for inorganic arsenic in baby food (15 ppb for cereal); 5 ppb for both cadmium and lead (10 ppb for cereal); and 2 ppb for mercury.

While all this is going on, what are parents to do?

Suggestions from Harvard Health

The FDA is working on doing better monitoring and regulation of heavy metals in commercial baby foods. In the meantime, it’s nearly impossible to know which are completely safe and which aren’t. Babies don’t need solid foods until 6 months of age. At that time it’s perfectly fine to give them soft table foods instead of baby foods. You can also make your own baby food, using steamed or naturally soft foods and a blender. (Storage tip: you can pour a homemade puree into an ice cube tray and freeze it, and then just grab the cubes you need each time.)

Suggestions from Healthy Children

• Give your child a wide variety of different foods (the more natural colors, the better).
• Vary the grains. As mentioned above, it’s best to limit rice and rice products (check labels — rice is in a lot of foods marketed for babies, like “puffs”). Try barley, oats, and other grains. When cooking rice, it’s best to cook it in extra water and drain that water off, and to use white basmati and sushi rice, which have less arsenic.
• Check your water. Old pipes can contain lead, which can leach into drinking water.
• Avoid fruit juices. Not only can they increase the risk of cavities and obesity, but many commercial juices also contain heavy metals.
• Make healthy fish choices. Fish contains nutrients that are very healthy for the developing brain, but some fish can contain unhealthy amounts of mercury. Stay clear of big, predatory, long-living fish like swordfish, shark, or albacore tuna; it’s better to choose fish like cod, light tuna, salmon, or pollock.

In the meantime…

• The lawsuits!  At least 69 had been filed as of April 29.
• The New York Attorney General is also looking into this.

The big news in food politics last week: revelations about toxic metals in baby foods.

This is not a new topic, as I’ve discussed previously with respect to arsenic in rice cereal.  Babies should be eating the healthy foods parents eat, just mashed or cut to size so they don’t choke.  Commercial baby food is a convenience for sure, but not at the price of babies’ health.

What’s new are these revelations:

• Arsenic, led, cadmium, and mercury are present in commercial baby foods at levels much higher than considered safe.
• Their sources: foods raised on contaminated soil and water, and vitamin/mineral pre-mixes.
• Baby food companies set their own safety standards for toxic metals.
• The FDA knows baby foods have high levels of toxic metals but isn’t doing anything about it.
• Some baby food companies refused to share data on this topic.

This news comes from, of all places, the House of Representatives Oversight and Reform Committee in a report titled Baby Foods Are Tainted with Dangerous Levels of Arsenic, Lead, Cadmium, and Mercury

The Food and Drug Administration has set the maximum allowable levels in bottled water at 10 ppb inorganic arsenic, 5 ppb lead, and 5 ppb cadmium, and the Environmental Protection Agency has capped the allowable level of mercury in drinking water at 2 ppb. The test results of baby foods and their ingredients eclipse those levels: including results up to 91 times the arsenic level, up to 177 times the lead level, up to 69 times the cadmium level, and up to 5 times the mercury level.

Furthermore,

The Subcommittee has grave concerns about baby food products manufactured by Walmart (Parent’s Choice), Sprout Organic Foods, and Campbell (Plum Organics). These companies refused to cooperate with the Subcommittee’s investigation.

The Subcommittee complains:

• Contaminated baby foods do not carry warning labels
• Manufacturers do not have to test for heavy metals.
• The FDA has only one standard for heavy metals in baby food—a 100 ppb inorganic arsenic standard for infant rice cereal.  Even this is too high.

The Subcommittee recommends:

• Mandatory testing of baby foods for heavy metals
• Mandatory labeling of toxic heavy metals
• Voluntary phase-out of toxic ingredients (rice, for example, is high in arsenic)
• Mandatory FDA standards for maximum levels of toxic metals in baby foods
• Parental vigilance: Avoid commercial baby foods containing toxic heavy metals.

Consumer Reports, which has been complaining about this problem for years (see CR’s 2019 testing of fruit juices and CR’s 2014 tests) , explains:

Heavy metals all are part of the earth’s crust, so they are naturally found in the environment. But most of the heavy metals in food come from soil or water that has been contaminated through either farming and manufacturing practices (such as pesticide application, mining, and smelting) or pollution (such as the use of leaded gasoline).

Its recommendations for parents and caretakers:

• Ease up on fruit juice
• Consider making your own
• Minimize baby food snacks
• Vary the foods you feed your child

Its recommendations for the FDA:

• Establish aggressive targets
• Create and enforce benchmarks
• Finalize existing proposed guidelines

Comment: This is a scandal and an emergency.  Parents should be warned off  baby foods that test high in any of these heavy metals.  Now.

Press accounts:

• Washington Post: Worth reading for its account of previous reports by Healthy Babies Bright Futures
• New York Times: See its account of secret meetings
• FoodNavigator: How should the food industry respond?

Update, February 16: the FDA’s response to the congressional report

A report to the Family Farm Action Alliance, “THE FOOD SYSTEM: CONCENTRATION AND ITS IMPACT,” shows just how monopolistic this industry has become.

The CR4 metric is the percentage of the particular industry owned by the top 4 companies.  The top 4 beef processing companies control 73% of all beef processing.  The top 4 soft drink companies control 82%.  The top 3 cereal companies control 80%.  Anything over about 50% is considered to be highly concentrated.

What’s wrong with a high CR4 index?

Agrifood consolidation reduces farmer autonomy and redistributes costs and benefits across the food chain, squeezing farmer incomes. In 2018, farmers whose primary occupation was farming but with sales of less than $350,000 had a median net income of -$1,524. An agriculture system without people has depopulated rural communities causing a collapse in social relationships. Communities of color bear a disproportionate burden of exposure to excessive pesticide use or large animal confinement operations.

What is to be done?

At the heart of this analysis is a focus on power – both economic and political. Ultimately American political democracy rests on economic democracy and vice versa (Wu 2018). Thus, our laser focus in scholarship, praxis and policy must be on democratizing the agrifood system through a multitude of strategies at local, state, regional and national scales.

Foods marketed to kids are an enormously profitable enterprise, but most foods marketed to kids are ultraprocessed junk foods.  Companies are scrambling to come up with profitable food items for kids that might actually be good for them.  Hence: “healthy” kids food.

By the way, kids don’t need special foods designed for them; they are perfectly capable of eating anything that adults eat, cut or smashed to size and in smaller portions, of course.

This collection of articles is from FoodNavigator.com, an industry newsletter that I find highly informative.

Special Edition: Healthy kids food

From fussy eaters, to early years nutrition, allergies and healthy snacks for kids, we take a look at the latest developments in children’s food and profile innovation for the next generation.

• Danone talks early life nutrition: The first 1,000 days can influence health for a lifetime:  Early life nutrition – from pregnancy to around two years – is a ‘critical period’ that can ‘positively influence health for a lifetime’, Danone Senior Medical Affairs Manager of Specialised Nutrition UK & Ireland, Zoe Ellis, tells FoodNavigator. What research, trends and opportunities does the French food giant believe will shape future innovation?.. Read
• Fruit snacks under fire: Is Action on Sugar’s call for ‘honest labelling’ justified?  Action on Sugar wants a ban on the use of claims such as ‘one of your five a day’, ‘naturally occurring sugars’ or ‘made from real fruit’ on fruit snacks for children that can contain the equivalent of five teaspoons of sugar. Are these misleading or truthful statements?.. Read
• Bite-sized NPD: The latest in kids snacking to hit UK shelves:  How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies. Swipe through the photo gallery for the latest innovations in bite-sized NPD… Display
• Children with food allergies face ‘staggering’ lack of choice:  With one in 40 kids suffering from cow’s milk allergy alone, and with food allergies more prevalent in children than adults, food companies are way behind in servicing the demand for healthy free-from children’s products, says the founder of UK dairy-free children’s brand Little Bandits… Read
• Challenger baby food brand spots gap for ‘truly organic’ premium baby formula:  Piccolo is countering falling baby food sales in the UK as a whole by successfully tapping into the desire for ‘truly organic’ baby products from consumers prepared to pay a premium for it… Read
• Baby food sector is neglecting infants’ nutritional needs, says start-up:  Little Tummy hopes to disrupt the UK baby food sector with paediatrician-developed meals with more micronutrients and less sugar than other brands on the market… Read
• Milking it? Free school milk under fire from plant-based backers:  A group of UK doctors has hit out at the provision of milk in schools arguing dairy is ‘not an essential part of school nutrition’. But do their claims about health and sustainability stack up – or would children lose out?.. Read
• Kids most exposed to junk food advertising in France, finds public health agency:  A fresh study has revealed that children in France are most exposed to advertising for products with a Nutri-Score ranking of D and E – meaning foods of lower nutritional quality. The findings, says Santé Publique France, support the need for food marketing restrictions… Read
• Study: Kids’ ‘pester power’ can promote healthy family eating habits:  Could children’s pester power (the influence kids have over their family’s eating behaviors) be a force for promoting positive and healthy eating behaviors at home?.. Read
• Children and adolescents are ‘less sensitive’ to sweet taste: study:  Children and adolescents are less sensitive to sweet taste than adults, new research finds… Read
• Pester power: ‘Peppa Pig, Disney, and Star Wars have no place on unhealthy food and drink’:  The association of cartoon characters with HFSS food and drink must end, according to a fresh report out of the UK which has called on parents to share their view on child-friendly marketing… Read

And while we are on the subject of “healthy” kids foods, what about what General Mills is doing?

General Mills is bringing back its classic recipes for four of its cereals: Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix, according to a release. This reformulation back to retro ’80s recipes is permanent and is now available at retailers nationwide.

Just what kids do not need.  Sigh.