by Marion Nestle

Search results: Coca Cola

Dec 17 2020

Soft drink marketing in the Coronavirus era

A few more items about what soft drink companies are up to these days.

1.  Pepsi is releasing spa kits to ease your home-bound stress (this one was sent to me by Nancy Fink, who is keeping track of this sort of thing for the Center for Science in the Public Interest).

The kits include an exfoliating cola-scented Pepsi sugar scrub, a Pepsi Blue face mask and a Pepsi cola-scented bath bomb, according to the company’s email. With its latest branded merchandise, Pepsi can tap into trends around self-care that have emerged during a chaotic year.

What do you have to do to get one?  You have to help market Pepsi, of course

The company launched a sweepstakes on Wednesday to let consumers enter for a chance to win a limited edition Pepsi Spa Kit. To participate, consumers must tweet #PepsiSpa and #Sweepstakes and tag one of their friends, the company said.

2.  Coca-Cola sought to shift blame for obesity by funding public health conferences, study reports

The Coca-Cola Company worked with its sponsored researchers on topics to present at major international public health conferences in order to shift blame for rising obesity and diet related diseases away from its products onto physical activity and individual choice, according to a new report.

Academics in Australia and the US worked with US Right to Know, which lobbies for transparency in the food industry, to obtain and analyse emails between Coke and public health figures about events run by the International Society for Physical Activity and Health (ISPAH).

They analysed 36 931 pages of documents to identify exchanges referencing Coke’s sponsorship of the International Congresses on Physical Activity and Public Health (ICPAPH) held in Sydney in 2012 and Rio de Janeiro in 2014 [The study is here].

3.  Coke and Pepsi join Nestlé (no relation) as “Plastic Polluters of the Year

This is the third year in a row they have won this title from Break Free From Plastic. which demands corporate accountability for plastic pollution.  It’s always good to keep this in mind, along with soda companies opposition to bottle recycling laws.

Dec 14 2020

Food industry marketing ploy of the week: exploiting Covid-19

I am indebted to BeverageDaily.com, for this item(and to Lisa Young for sending it to me).

Coca-Cola says:

In a year defined by a global pandemic, Coca-Cola’s Share a Coke campaign is dedicated to ‘holiday heroes’ – those who have gone the extra mile by dedicating time, energy and attention to their friends, families and communities…For 100 years, Coca-Cola has been known for bringing magic and cheer to the Christmas holiday…Now, alongside its iconic Santa and polar bears, Coca-Cola is celebrating the season by putting the spotlight on everyday heroes. Coca-Cola wants to help people feel connected, and to celebrate friends, family and people in the community who deserve an extra special gift of things, especially in an unprecedented year.

This, recall, is about marketing a sugary beverage strongly associated with poor diets, obesity, type-2 diabetes, and heart disease, all well established as risk factor for poor outcomes of Covid-19.

Here’s what MarketingDive says the campaign is about.

Comment: Educators, doctors, and caregivers ought to be advising everyone they deal with to do what they can to consume sugary beverages infreuently, and in extremely small amounts, if at all.   And that’s good advice for everyone in this holiday seaseon.

Jul 20 2020

Conflicted nutrition interests in the midst of Covid-19

Simón Barquera, who directs the Center for Research on Nutrition and Health at the National Institute of Public Health in Cuernavaca, sent me a copy of this letter, which he found on Twitter (but it’s no longer there):

It’s from the president of the Mexican Society of Nutrition and Endocrinology thanking Coca-Cola for donating Personal Protective Equipment to deal with Covid-19.

The Mexican Nutrition Society has a cozy relationship with Coca-Cola?

I wonder what that’s all about.

Conflicts of interest anyone?

Jun 8 2020

Coronavirus marketing ploy of the week: donating infant formula

Simón Barquera of the Mexican Institute for Public Health in Cuernavaca sent me this gem.
This gives me a chance to point out that Nestlé, the largest food company in the world, is not a relative, fortunately or unfortunately, depending on how you look at it.

The key phrases here:

“Together we can nourish our lives.”

“For each can of formula, Farmacias YZA, FEMSA [the Coca-Cola bottler in Mexico], and Nestlé will donate 3 more cans.”

“In tough times, we support those who need it most.”

Why is pushing infant formula a problem?  See tomorrow’s post.

Mar 17 2020

Desperate for good news? Two cheery items

We need some good news.   I can offer two items.

1.  Coca-Cola says it will align executive pay to employee pay

Coca-Cola has agreed to “consider the wages it pays all of its employees when setting executive salaries”, for the purpose of aligning them more closely.

This happened as the result of action by the New York State Common Retirement Fund.  The Fund complained that CEO compensation has increased enormously while average wages have made meager gains, to the point where the ratio of CEO to worker compensation has gone up in some instances by nearly 1,400%.

According to Food Dive’s account

Following the agreement with the beverage giant, the fund, which is among the company’s top 50 shareholders with 9,275,387 shares as of the end of 2019, withdrew a shareholder resolution against the company. Coca-Cola agreed to add language to its upcoming proxy statement that said “the compensation approach used to set CEO and (named executive) pay” would be the same one it uses to determine compensation for the broader workforce.

Food Dive points out that

Coca-Cola CEO James Quincey made about $18.7 million in 2019, according to a company spokesman. He was paid $16.7 million in 2018. As of April 1, 2019, Quincey’s base salary was increased 6.7% to $1.6 million “to align (it) with the competitive market,” the beverage company said in a recent proxy.

What this means in practice remains to be seen.  It’s hard to imagine that executives will get a pay cut but maybe employees will see a pay raise?  Let’s hope so.  In any case, cheers to State Comptroller Thomas P. DiNapoli for using the Retirement Fund’s clout.

2.  While it lasted, Chicago’s Soda Tax worked

Chicago passed a soda tax but then rescinded it four months later under pressure from the American Beverage Association, which whipped up public opposition.

Now, a study in the Annals of Internal Medicine, reports that during the months the tax was in effect, the sales volume of taxed sodas dropped by 27% in Cook County relative to St. Louis.  The net decrease was 21% after cross-border shopping was accounted for.

The tax raised nearly $62 million—in those four months—of which nearly $17 million went to a county health fund.

No wonder the American Beverage Association so strongly opposes soda taxes.

  • They reduce sales
  • They generate funds for health and social purposes
Mar 3 2020

The food politics of Coronavirus

Food politics connects to everything and Coronoavirus is no exception.  I’ve been collecting items.

For starters,  Coca-Cola gets its artificial sweeteners from China.  Oops.  Its supply chain is now disrupted.

Production and exports have been delayed for Coke’s suppliers of sugar alternatives used in the company’s diet and zero-sugar drinks, Coca-Cola disclosed Monday as part of its annual report.

“We have initiated contingency supply plans and do not foresee a short-term impact due to these delays…However, we may see tighter supplies of some of these ingredients in the longer term should production or export operations in China deteriorate.”

The primary artificial sweeteners Coca-Cola (KO) uses in its products include aspartame, acesulfame potassium, sucralose, saccharin, cyclamate and steviol gylcosides.

In its annual report, Coca-Cola indicated that it considered sucralose a “critical raw material” sourced from suppliers in the US and China. Splenda, a sucralose product used in Diet Coke with Splenda, is made in the US and not sourced from China.

This worries you?  Join the hoarders.  Some people are trying to make sure they have a 14-day supply of food in case they get quarantined.  This situation has gotten so out of hand that stores are running out of food.

The FDA wants everyone to calm down.  It has a web page on what’s happening with supply chains.  Most of this is about the supply of pharmaceuticals made in China, but here’s what it says about food:

We are not aware of any reports at this time of human illnesses that suggest COVID-19 can be transmitted by food or food packaging. However, it is always important to follow good hygiene practices (i.e., wash hands and surfaces often, separate raw meat from other foods, cook to the right temperature, and refrigerate foods promptly) when handling or preparing foods.

It’s hard to calm down if the situation affects you.  The organizers of Food Expo West, the natural products show scheduled for Anaheim, says COVID-19 fears could cut Expo West attendance by as much as 60% (the article links to official and unofficial lists of companies that have pulled out).

But every crisis has winners as well as losers.  The possible winners here?  Food delivery companies (as long as they can get supplies).

Stay tuned.

Update 3/3: Expo West has been postponed.

Jan 7 2020

Food politics issues for 2020: Science, Immigration, Taxes

Let’s start the new year with three articles in the New York Times about policies that might not seem to but do bear directly on food politics.

Science Under Attack: How Trump Is Sidelining Researchers and Their Work

 “The disregard for expertise in the federal government is worse than it’s ever been,” said Michael Gerrard, director of the Sabin Center for Climate Change Law at Columbia University, which has tracked more than 200 reports of Trump administration efforts to restrict or misuse science since 2017. “It’s pervasive.”

At the USDA,

Secretary of Agriculture Sonny Perdue announced in June he would relocate two key research agencies to Kansas City from Washington: The National Institute of Food and Agriculture, a scientific agency that funds university research on topics like how to breed cattle and corn that can better tolerate drought conditions, and the Economic Research Service, whose economists produce studies for policymakers on farming trends, trade and rural America.  Nearly 600 employees had less than four months to decide whether to uproot and move. Most couldn’t or wouldn’t, and two-thirds of those facing transfer left their jobs.

The reaction?  In August, Mick Mulvaney, the acting White House chief of staff, appeared to celebrate the departures.

“It’s nearly impossible to fire a federal worker,” he said in videotaped remarks at a Republican Party gala in South Carolina…”What a wonderful way to sort of streamline government and do what we haven’t been able to do for a long time.”

After ICE Raids, a Reckoning in Mississippi’s Chicken Country

The sweeping immigration raids on seven chicken plants in central Mississippi forced hundreds of Latino workers out and opened up jobs for African-Americans.  The article quotes one saying “it felt good to be earning $11.23 an hour, even if the new job entailed cutting off necks and pulling out guts on a seemingly endless conveyor of carcasses.”

How Big Companies Won New Tax Breaks From the Trump Administration

But big companies wanted more…The tax bills of many big companies have ended up even smaller than what was anticipated when the president signed the bill.

The article cites three beverage and food companies—Anheuser-Busch, Coca-Cola and Kraft Heinz—as among those participating in the lobbying blitz.

Such companies also deployed elaborate techniques that let the companies pay taxes at far less than the 35 percent corporate tax rate.”

Comment

Food politics is a full employment act.  We have plenty of work to do this year to create a healthier, more just, and more sustainable food system.

Nov 6 2019

Soda industry hypocrisy: recycling

I was fascinated to see this ad in the October 24 New York Times extolling Coke, Pepsi, and Dr Pepper’s commitment to improve recycling.

The ad says “We’re all in…But we need your help to change how America recycles.”

Sure.  Happy to.  But these companies are among the leading plastic polluters in the world, according to the latest audit.

So how about:

  1.  Stop producing so much waste in the first place
  2.  Stop fighting bottle recycling laws.

I just read the Intercept’s investigative report on Coca-Cola’s overt and covert opposition to recycling laws: “LEAKED AUDIO REVEALS HOW COCA-COLA UNDERMINES PLASTIC RECYCLING EFFORTS.”

As the article explains:

States with bottle bills recycle about 60 percent of their bottles and cans, as opposed to 24 percent in other states. And states that have bottle bills also have an average of 40 percent less beverage container litter on their coasts, according to a 2018 study of the U.S. and Australia published in the journal Marine Policy.

But bottle bills also put some of the responsibility — and cost — of recycling back on the companies that produce the waste, which may be why Coke and other soda companies have long fought against them.

Soda companies would much rather have us clean up the mess they make.

Mind you, I’m for cleaning up that mess and am happy to help.  But I also want bottle recycling laws that give us an incentive to take back all that waste.