Currently browsing posts about: Sugars

You may think, as I do, that everyone would be better off eating less sugar, but that’s not how The Sugar Association sees it.  This trade association for sugar producers funds research to demonstrate that eating sugar is a good thing and not harmful.

Here’s what The Sugar Association says:

The Sugar Association is committed to transparent engagement with researchers, external partners and consumers to address knowledge gaps and support independent, peer-reviewed science. Recent literature suggests this framework, rooted in transparency and communication and reflected in our Operating Principles, leads to increased public confidence in industry-funded research,* a goal the organization is working to achieve.

The asterisk refers to Achieving a transparent, actionable framework for public-private partnerships for food and nutrition research, a consensus report written by, among others, representatives of the International Life Sciences Institute, a well known front group for the food industry, and other organizations with ties to food companies.

The Sugar Association lists some of its recent publications [you can’t make this stuff up]:

• Bakke AJ, Stubbs CA, McDowell EH, Moding KJ, Johnson SL, Hayes JE. Mary Poppins was right: Adding small amounts of sugar or salt reduces the bitterness of vegetables. Appetite. 2018. doi: 10.1016/j.appet.2018.03.015. [Mary Poppins was talking about medicine, not vegetables: “Just a spoonful of sugar helps the medicine go down, In a most delightful way.”]
• Bailey RL, Fulgoni VL, Cowan AE, Gaine PC. Sources of Added Sugars in Young Children, Adolescents, and Adults with Low and High Intakes of Added Sugars. Nutrients. 2018;10(1):102.

Nutrition Today Supplement: Sweet Taste Perception and Feeding Toddlers. March/April 2017 – Volume 52 [The Sugar Association funded the conference that resulted in this supplement, which it also funded].

• Dwyer JT. Good Nutrition in Toddlers. Nutrition Today. 2017;52(2):S1-S2.5.
• Bailey RL, Barr SI. Introduction: Sweet Taste Perception and Feeding Toddlers. Nutrition Today. 2017;52(2):S3-S5.
• Achterberg C. A Perspective: Toddler Feeding, Science, and Nutrition Policy. Nutrition Today. 2017;52(2):S6-S13.
• Kleinman RE, Greer F, Cowart BJ, et al. Roundtable Proceedings: The Role of Innate Sweet Taste Perception in Supporting a Nutrient-Dense Diet for Toddlers, 12 to 24 Months Old. Nutrition Today. 2017;52(2):S14-S24. [Kleinman is co-chair of the 2020 Dietary Guidelines Advisory Committee]
• Murray RD. Influences on the Initial Dietary Pattern Among Children From Birth to 24 Months. Nutrition Today. 2017;52(2):S25-S29.Johnson SL, Hayes JE. Developmental Readiness, Caregiver and Child Feeding Behaviors, and Sensory Science as a Framework for Feeding Young Children. Nutrition Today. 2017;52(2):S30-S40.
• Hayes JE, Johnson SL. Sensory Aspects of Bitter and Sweet Tastes During Early Childhood.Nutrition Today. 2017;52(2):S41-S51.
• Moshfegh AJ, Rhodes DG, Goldman JD, Clemens JC. Characterizing the Dietary Landscape of Children, 12 to 35 Months Old. Nutrition Today. 2017;52(2):S52-S59.
• Welsh JA, Figueroa J. Intake of Added Sugars During the Early Toddler Period. Nutrition Today. 2017;52(2):S60-68.
• Palmer CA. Oral and Dental Health Considerations in Feeding Toddlers. Nutrition Today. 2017;52(2):S69-S75.

I’m indebted to Mimi Griffith for telling me about an article in Food Dive about a new product Domino must think you can’t live without: Golden Sugar.

It’s “Less Processed” !

And, “bakes and dissolves like white sugar.”  Of course it does.  It’s sugar.

OK, so it hasn’t gone through the last stage of refinement to white sugar and has a slight taste of molasses.  But it’s still sugar.

Less processed or not, Golden Sugar is sugar; it is not a health food.

Domino is taking advantage of current advice to avoid “ultra-processed” junk foods.  The company must believe that you will think this is healthier than white sugar.  Not a chance.

I”m curious to know:  Is Golden Sugar any different from the Turbinado sugar Domino currently sells?  Does Domino think you will relate this to Golden Rice, the poster child for GMO’s?  What was Domino’s marketing team thinking?

White, tan, or brown, sugar is sugar—50% glucose, 50% fructose, 4 calories per gram.

Most of us would be better off eating less of it, unprocessed or processed.

The industry newsletter, FoodNavigator.com, which I follow for its thorough coverage of this industry, has collected a set of its articles on sweeteners in a “special edition.”

Reminder: We love sweet foods.  Sugars have calories and encourage us to eat more of sweet foods.  Food companies wish they had a reasonable alternative to sugars that tasted as good and didn’t cause health problems.

Good luck with that!  In the meantime…

Special Edition: Sweeteners and sugar reduction

Food and beverage manufacturers have a far wider range of sweetening options than ever before, from coconut sugar and date syrup to allulose, monk fruit and new stevia blends. We explore the latest market developments, formulation challenges, and consumer research.

• Consumer fear of sugar is mounting – but is it deserved and what alternatives will consumers accept?  Using tactics such as “sin taxes” and a new bold-faced call-out for added sugar on the revised Nutrition Facts panel, public health advocates and regulators have targeted sugar as a primary caloric contributor in the ongoing obesity epidemic in the US – and sales data shows that consumers are listening… Read
• FDA guidance could prompt surge of interest in low-cal, tooth-friendly, rare sugar allulose:  FDA draft guidance allowing allulose to be excluded from the total and added sugars declarations on the Nutrition Facts panel could generate a surge of interest in the rare sugar, predict formulators… Read
• SmartSweets to double store count in 2019: ‘We’re making candy cool again,’ says founder:  Low-sugar confectionery startup SmartSweets is primed for solid expansion into mass and grocery this year, a move its founder says should bring Gen Y and Z back to the candy aisle… Read
• Sweeteners in focus: Where next for allulose, stevia, isomaltulose?  Are sugar alcohols losing their luster, will allulose take off, and is stevia still hot? FoodNavigator-USA caught up with Icon Foods, Cargill and Beneo to explore formulation trends as brands come under increasing pressure to reduce sugar and keep labels clean… Read
• Are zero calorie sweeteners fueling, rather than fighting, the obesity epidemic?  Are zero calorie sweeteners fueling, rather than fighting, the obesity epidemic by meddling with our metabolism or negatively altering our gut bacteria, as some critics claims? Or do they remain invaluable – and exhaustively tested – tools in the formulator’s toolbox?.. Read
• KIND challenges snack makers to better disclose sugar & sweeteners in products with an ‘X-ray’ popup:  In response to the public’s growing aversion to sugar, manufacturers across categories have reformulated and launched products made with alternative sweeteners, but increasingly consumers don’t want those either – but they also can’t as easily identify them, suggests a recent survey conducted by KIND… Read
• Amyris bids for 30% slice of stevia market by 2022 with new Reb M sweetener: ‘On a quality basis, it’s a superior product. It simply tastes better’:  Synthetic biology specialist Amyris has embarked on a mission to capture 30% of the global stevia sweeteners market by 2022 with a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a clear competitive advantage over rivals on cost and quality… Read
• Russell Stover corrects ‘brand communication problem’, brings sales growth to sugar-free chocolate product:  Russell Stover enjoyed years of market dominance when it first launched its seemingly ‘too-good-to-be-true’ sugar-free chocolate line in the ’80s. But lately, its sugar-free chocolate sales have wavered as it fell out of favor with consumers who perceived the products to be at odds with a growing better-for-you lifestyle… Read
• Lily’s Sweets CEO: ‘It feels like a mainstream trend [reducing sugar] is being boosted by a micro-trend [keto]’:  Consumers often say that if they’re going to indulge, they’d rather eat a small portion of something made with ‘real’ or familiar ingredients (butter, cane sugar, whole milk) than a more ‘processed’ low calorie/sugar/fat alternative… Read
• Finding stevia ‘polarizing’, beverage brand Petal switches up its sweetener ahead of national retail launch this summer:  Sparkling botanical beverage brand Petal has had a busy first year as the company doubled its product line with three new flavors, underwent a reformulation (swapping out stevia and erythritol for organic agave), and is now primed for national distribution in the coming months, shared CEO and founder, Candice Crane… Read
• Changes to Nutrition Facts label to call out ‘added sugar’ could save millions of lives, study suggests:  Impending changes to the Nutrition Facts label that will require products to clearly label the grams and percent Daily Value of added sugar could prevent or postpone nearly 1 million cases of cardiometabolic disease and save billions in healthcare and societal costs over the next 20 years, according to a modeling study published this month in the journal Circulation… Read
• Yeast-based production process for tagatose could unlock low GI sweetener’s commercial potential, say researchers:  A newly-engineered strain of yeast that can efficiently metabolize lactose into tagatose (a low-calorie, low-glycemic sweetener) may be the key to unlocking commercial-scale availability of the sweetener, researchers from the University of Illinois at Urbana-Champaign believe… Read
• Sugar taxes: The global picture:  Sugar taxes continue to hit the headlines, but the introduction of new legislation is never straight-forward. We take a look at 20 countries around the globe where sugar taxes have been in the news… Read
• SweetLeaf Stevia CEO: The sugar substitutes category is flat, but stevia products were up 31% YOY in Q1:  If fat is back with a vengeance and protein remains on trend, sugar is now public enemy number one for many consumers, who want to cut down, but remain suspicious of the ‘natural’ credentials of some alternatives. FoodNavigator-USA caught up with Carol May (CM), CEO at Wisdom Natural Brands, maker of Sweetleaf Stevia, to find out what’s happening in the US sugar substitutes aisle… Read
  

Unsavory Truth came out late last year, but I’m following up by posting recent examples of the issues it covers.  Here, for example, is a recent study that caught my eye:

The role of dietary sugars in health: molecular composition or just calories?  Philip Prinz. European Journal of Clinical Nutrition (2019).

A big argument in nutrition right now is whether the metabolic dysfunction that results from excessive consumption of sugars is due to the sugars themselves or to the calories they produce (or, I suppose, to both).

The author who attempted to answer this question conducted a lengthy and detailed review of research on the effects of sugars on obesity, heart disease, type 2 diabetes, and other chronic conditions .  His conclusion:

Current scientific evidence does not support the conclusion that dietary sugars themselves are detrimental to human health and the cause of obesity as well as NCDs [non-communicable— chronic—diseases]. Data from human studies clearly shows that it is the excess amount of calories, also consumed in form of dietary sugars, that promotes obesity and with that favors NCDs. For sucrose, further research is needed in order to evaluate the relevance of its molecular composition, especially in comparison with other macronutrients.

In other words, you don’t have to worry about sugars; just don’t overeat anything.

So, who paid for this?

The paper provides no disclosures of funding or conflicted interests.

But if you click on Philip Prinz, you will see that he is with the Department of Nutritional Sciences, German Sugar Association, Berlin, Germany

Comment

My interpretation of this literature generally favors calories (see my book with Malden Nesheim, Why Calories Count: From Science to Politics).  As I see it, when it comes to weight gain, how much you eat matters more than what you eat, especially if your diet is reasonably healthy.

But I would be much more confident in conclusions like these if they came from a researcher whose salary did not depend on producing desirable results for a sugar association.

And everybody would be better off eating less sugar, for reasons of nutritional health, if not necessarily weight.

In response to my post of last week on Bud Light’s use of corn syrup as a means to attack competing beer companies, I received this note from John Bode, the president and CEO of the Corn Refiners Association.

I met Mr. Bode years ago, when I was working in Washington DC and he was assistant secretary for agriculture under President Reagan, and we continue to correspond occasionally.

Dear Marion,

I realize you disagree with various policy positions the Corn Refiners Association has taken, but your characterization of CRA as promoting corn syrup and HFCS is out of date.  Since shortly after I joined the association five years ago, CRA policy has forbid promotion of increased consumption of corn sweeteners and other nutritive sweeteners.

As noted on our website and in comments we’ve made in comments regarding federal food regulations, we do not promote the increased consumption of sugars – “CRA recognizes that many Americans need to reduce their total intake of calories, including calories from sugars and sweeteners, thus CRA does not promote increased consumption of sugars or other caloric sources.” (see website)

I hope you find this information helpful.

As I discussed in my book, Unsavory Truth, I had some bad experiences with the CRA in its pre-Bode era.  Mr. Bode is trying to do better but it’s tough to represent sugars of any kind these days.  I appreciate his writing to me and granting permission to reproduce his note.

In 2014, the soda industry (American Beverage Industry, Coke, Pepsi, and Dr. Pepper) and the Alliance for a Healthier Generation (founded by the American Heart Association and the Clinton Foundation) pledged to reduce calories in its beverages as a means to help with weight control.  The pledge was to reduce calories in sugary drinks by 20% by 2025.

At the moment, achievement of this goal seems unlikely according to a report by the American Beverage Association and the Alliance. 

The overall summary: a 3 (!) calorie per person per day reduction since 2014.

Plotting the data this way makes the change seem significant, but this industry has a long way to go.

Why isn’t it doing better?  The simple answer: sugary drinks sell and are highly profitable.

The report explains the trends:

• A decline in consumption of carbonated soft drinks, but an increase in consumption of sugary sports drinks, energy drinks, and ready-to-drink teas and coffees.
• A decline in retail sales of carbonated soft drinks, but an increase in calories from fountain drinks and food service.
• An increase in sales of smaller-size containers, but also an increase in sales of larger containers.

The report does not give advertising figures.

I’d like to know which products are getting the most marketing dollars.   Want to take a guess?

I just got an advance copy of my new book about food company sponsorship of nutrition research and its effects on public health—to be published next week on October 30.

To get a taste (sorry) of the book, here are the first two pages of chapter 4.  If you would like to read the Sugar Association’s letter to me and my reply, I’ve included links to them after this excerpt.

Want to read the rest of the letter and my reply?

• Letter from the Sugar Association Attorney – Sugar Association 3/27/02
• Response to the Sugar Association – Marion Nestle 4/5/02

Candy makers, like all food producers, want to sell more of their products.  From the standpoint of Mars Wrigley Confectionary, you need to eat more candy.

By some accounts, the US doesn’t even rank in the top ten countries in per capita candy consumption.  The Census Bureau says the average American—does this mean you?—consumes 22 pounds of candy per year.

Candy sales come in peaks.

Mars—now Mars Wrigley—wants to fix that.

Its research shows that you find the candy aisle difficult to manage.

Mars Wrigley Confectionery surveyed 1,000 Americans last year to understand how Millennials and Baby Boomers experience treats as well as the role of social media in treating.

Mars Wrigley Confectionery has begun working with retailers to put these recommendations into action. The company has created a framework that unlocks the power of confectionery at the point of purchase — online and in-stores.

Its Path to Purchase strategy advises retailers to:

• Display candy in high-traffic areas
• Promote key moments with candy brands
• Maximize promotional space
• Transition to stand-up pouches (these encourage sales)
• Use micro-gifts to encourage customers to “shop, ship and secretly gift ‘boo’ packages and build their own ‘boo’ bundles.’”

At the same time,

Mars Wrigley Confectionery knows through its research that consumers view candy as a treat and continue to enjoy it as part of a balanced lifestyle, especially Millennials. In response, it’s important retailers provide consumers with a range of formats, calories and price options to drive sales.

A few examples include:

• More options for share sizes and resealable packaging.
• 100-calorie bars and packs, such as those available for Skittles, Dove, Twix and Snickers.
• Low calories gum choices such as Extra, Juicy Fruit and 5 gum.

You are not supposed to notice any of this.  Mars wants you to buy more candy.  You are a lot better off buying less.

If you find yourself buying more candy, take a close look at how and where it is displayed.