My San Francisco Chronicle column on food advocacy includes a severely edited list of organizations working on food issues, particularly school food and the farm bill.   I thought the entire list might be useful.

Note that information about how to contact government officials appears at the end.

I consider this list preliminary.  Please use the Comments to add to it.  And pass it along, use, and enjoy!

How to contact federal and state government officials

The White House: http://www.whitehouse.gov/contact

Members of Congress http://www.congress.org/congressorg/directory/congdir.tt

• Communicate with members: http://www.congress.org/communicate
• Meet with members: http://www.congress.org/visiting
• Meet with staff: http://www.congress.org/congressional_staff

State officials: http://www.congress.org/legislative_protocol

Local media: http://www.congress.org/congressorg/dbq/media/

My monthly (first Sunday) Food Matters column in the San Francisco Chronicle is about how you as an individual can influence food policy:

Q: I know you say “vote with your fork,” and I do, as often as possible, but it seems so small a gesture. In what other ways can we, as consumers, speak out or act to change our food system?

A: Vote with your fork and vote with your vote. Today’s food movement gives you plenty of opportunity to do both.

Voting with your fork means buying and eating according to what you believe is right, at least to the extent you can.

When you vote this way, you support farmers, processors, retailers and restaurant chefs who are working to create a food system that is healthier all around – for the public, farmworkers, farm animals and the planet.

You set an example. You help make it socially acceptable to care about food issues. You make it easier for others to shop at farmers’ markets, join CSAs, grow food at home, stop buying junk food and teach kids to cook.

Part of taking personal responsibility for food choices also means taking social responsibility. When you act, you make it easier for everyone else to do what you do. And yes, one person makes a difference.

My favorite current example is the work of an NYU graduate student, Daniel Bowman Simon, who researches – and advocates for – public policies to promote growing vegetables.

By chance, a food stamp (SNAP) recipient told him that she used the funds to buy plants and seeds to grow her own food. Could this be possible?

Simon found the 1973 food stamp legislation and read the fine print. There it was. He joined others and formed a group to publicize this benefit (see www.snapgardens.org).

Today, SNAP recipients throughout the country are encouraged to grow food – not bad for what one person can do.

I particularly like school food as a starter issue for advocacy. Improving school food is nothing less than grassroots democracy in action.

Schools matter because kids are in them all day long and they set a lifetime example. If you have children in school, take a look at what they are eating. Could the food use an upgrade? Start organizing.

All schools are supposed to have wellness policies. Find out what they are and talk to the principal, teachers and parents about how to improve access to healthier food and more physical activity.

Another well-kept secret: The U.S. Department of Agriculture offers technical assistance to help schools meet nutritional standards. The USDA encourages advocacy. It says its work is easier when parents push the schools to do better.

Many groups are devoted to school food issues. Some have published guides to getting started or developing strong wellness policies. They range in focus from hands-on local to national policy.

Other groups are gearing up to advocate for changes in one or another provision of the Farm Bill, now up for renewal in 2012. This legislation governs everything having to do with agricultural policy in the United States – farm subsidies, food assistance programs, conservation, water rights and organic production, among others.

In this era of budget cutting, every stakeholder in this legislation – and this also means everyone interested in creating a healthier food system – will be lobbying fiercely to defend existing benefits and to obtain a larger share of what’s available. Let legislators hear your voice.

And now is an excellent time to identify candidates for office who share your views and are willing to fight hard for them.

The ability for individuals, acting singly and together, to exercise democratic rights as citizens holds much hope for achieving a more equitable balance of power in matters pertaining to food and health.

Join the food movement. Use the system to work for what you think is right. Act alone or join others. You will make a difference.

Resources

The following are among the many groups advocating for healthier school food or farm policies [I submitted a much longer list but it got edited out.  I will post the rest of it in the next day or two].

Center for Science in the Public Interest

Community Food Security Coalition

Environmental Working Group

Food and Water Watch

Institute for Agriculture and Trade Policy

National Sustainable Agriculture Coalition

E-mail Marion Nestle at food@sfchronicle.com.

E-mail questions to food@sfchronicle.com, with “Marion Nestle” in the subject line.

This article appeared on page H – 3 of the San Francisco Chronicle

The saddest thing I’ve read in ages is the FTC’s rebuttal to industry charges that it is trying to regulate food marketing to kids.  Not so, says FTC Bureau of Consumer Protection head David Vladeck:

The preliminary voluntary principles proposed in April by the Interagency Working Group on Food Marketed to Children have got people talking about kids, advertising, and nutrition…Here’s my take on some of the myths that have been percolating about the proposed principles.

MYTH #1:  The FTC plans to sue companies that don’t adopt the Working Group’s proposed nutrition principles.

Not so.  The Working Group’s job is to submit a report to Congress.  That’s all.  That’s what Congress told the group to do.  A report to Congress by an interagency working group provides no basis for law enforcement action by the FTC or by any of the other agencies participating in the Group.

MYTH #2:  The Working Group’s proposal is regulation by the back door.

Second verse, same as the first.  This is a report to Congress, not a rulemaking proceeding, so there’s no proposed government regulation….the FTC couldn’t issue a rule on this subject if it wanted to, which it doesn’t.  Simply put, a report like this can’t be a rule — whether it’s delivered to Congress by the front door, the back door, or the kitchen door.

And so it goes through ten more of the same.

Alas, food companies are not going to self-regulate themselves out of marketing to kids because they will lose sales if they do.

That’s why some government regulation would be helpful.  Isn’t government supposed to promote public health and rein in industry excesses when necessary?

Additional point: You still have time to submit comments.  Send them to the FTC by July 14 through this link.  Organizations that wish to sign on to the Food Marketing Workgroup’s letter should email Bethany Hanna Pokress bpokress@cspinet.org by Monday, July 11.

As I keep saying, public concerns about obesity put food companies in an impossible dilemma.  Even if companies want to produce healthier products and stop marketing to kids, they can’t.  If they do, they lose sales.

Case in point: PepsiCo.  Its investors are unhappy that the company  is pushing its “healthier-for-you” foods instead of doing what it is supposed to: pushing the far more profitable “fun-for-you” products like PepsiCola, Gatorade, and Cheetos.

According to the Wall Street Journal, investors are worried that Pepsi sales have fallen to #3 in rank after Coke and Diet Coke.  They blame the company’s CEO, Indra Nooyi:

Hailed as a strategic visionary since taking PepsiCo’s reins nearly five years ago, Mrs. Nooyi is facing doubts from investors and industry insiders concerned that her push into healthier brands has distracted the company from some core products.

They ask: “Is she ashamed of selling carbonated sugar water?”

Products that PepsiCo calls “good for you” still make up only about 20% of revenue. The bulk still comes from drinks and snacks the company dubs “fun for you,” including Lay’s potato chips, Doritos corn chips and Pepsi-Cola, by far the company’s single biggest seller with about $20 billion in annual retail sales globally.

Advertising Age, of course, thinks the reason PepsiCo has a problem is because it’s not spending more on marketing:

Analysts and investors blamed the decline on PepsiCo chairman and CEO Indra Nooyi, who took the reins five years ago….Back in 2005, PepsiCo spent $348 million on soda ads in the U.S.; by last year, the company was spending just $153 million.

Advertising Age (June 20) reports PepsiCo’s sales in 2010 at $58 billion.  It’s profits on this? $6.3 billion.

Along the way, PepsiCo spent $1.01 billion to advertise its products, just in “direct media” (TV, radio, print, and Internet ads that go through advertising agencies).  It probably spent just as much or more on indirect methods such as trade show, point-of-purchase campaigns, and other such things.

Advertising Age gives 2010 marketing figures for specific products (numbers rounded off to the nearest million):

• Pepsi:  $154
• Gatorade: $113
• Quaker:  $56
• Tostitos: $35
• Tropicana: $31
• Lay’s: $25
• Cheetos:  $11

Wall Street analysts say the company better do something to boost sales of its core products, or else.  Expect to see a lot more advertising dollars spent on “fun-for-you.”  And maybe fewer on “good-for-you?”

The food industry spent billions to convince people that eating tons of junk food is normal, expected, and what adults and kids are supposed to do.  Now, it faces a backlash driven by obesity and its health consequences.

Wall Street insists that companies not only make profits, but grow.  Companies must hit their quarterly growth targets.

Maybe it’s time to take a good hard look at the way Wall Street operates.  We want to bring agricultural policy in line with health policy, right?  How about also bringing investment policy in line with health policy?

Hey, I can dream.

Yesterday, USDA announced its new Food Safe Families campaign to get you to pay attention to food safety procedures in your kitchen.  These, as always, are:

1. Clean: Clean kitchen surfaces, utensils, and hands with soap and water while preparing food.
2. Separate: Separate raw meats from other foods by using different cutting boards.
3. Cook: Cook foods to the right temperature by using a food thermometer.
4. Chill: Chill raw and prepared foods promptly.

The media campaign, which reportedly cost $2 million, comes with a graphic that can’t be all that expensive:

So what is the $2 million for?  According to Food Chemical News (June 28):

The campaign, which will feature public service announcements in English and Spanish, centers on “humorous over-the-top depictions of the four key safe food handling behaviors”….The campaign will include ads on television, radio, print and websites, along with an integrated social media program.

As it happens, a reader sent me the preliminary “concept” version of this campaign (thank you kind reader).   Trust me, this campaign is worth a look, and Food Safety News has some of the videos.

Here’s my favorite concept:

Yes, this is a baby pig in a sauna.  Humorous maybe, but how will it convince anyone to clean up the kitchen?

Two other points:

• None of the concepts seem to have anything to do with food.
• All of them are about your responsibility for food safety.

But the big national outbreaks we’ve been experiencing lately are from foods that are already contaminated by the time they get to you.  Following food safety procedures makes good sense, but that’s not where the problem lies.  They would not help you much with contaminated raw sprouts, for example, unless you cook them (not a bad idea these days).

To stop food safety problems at their source, we need a functional food safety system.  This means rules that require all producers to follow food safety procedures and a government with the authority and resources to make sure they do.

Will we ever get a food safety system like this?  And how bad will things have to get before we do?

The California-based Marin Institute, “the alcohol industry watchdog,” has issued an enlightening new report: Questionable Health Claims by Alcohol Companies: From Protein Vodka to Weight-Loss Beer.

According to the Institute’s press release, “Major alcohol companies are exploiting ineffective or non-existent regulatory oversight with deceptive marketing and potentially dangerous products.

Some examples described in the report:

• Devotion Vodka (“Infused with Casein”)
• Fragoli strawberry liqueur (promoted with antioxidants)
• Absolut, Skyy, and Finlandia vodkas (“infused with natural flavors”)
• Michelob Ultra, and MGD 64 beer (promoted as fitness and weight-loss aids)

Or how about vodka advertised as “no sugar, gluten free, low calorie?”  The Marin Institute points out that terms like these are “promoted as logical compliments to a healthy, fitness-oriented lifestyle, without a hint of irony.”

Irony?  Check the illustrations!

As the report concludes, such marketing messages when applied to alcoholic beverages are “legally tenuous, morally unsound, and potentially dangerous.”

But don’t blame the FDA for this one.  Alcoholic beverages are regulated by the Treasury Department because they are a lucrative source of revenue.  Health claims sell products.

Treasury benefits more when companies sell more.  This sounds to me like a clear conflict of interest.  You?

When New York Times reporter Stuart Elliott called to ask about the USDA’s process verification for Perdue chickens, I had to confess that I had never heard of it.

I had no idea that USDA sponsored a program to certify poultry producers’ claims like Perdue’s:

• All Vegetarian Diet
• No Animal By-Products
• Humanely Raised 1/
• Raised Cage Free
• Tenderness Guaranteed 2/(I discuss the footnotes below)

The USDA does indeed have a process verification program.

This  is not, as you might expect, an inspection program to make sure that food producers are doing what they claim.  No, USDA’s Process Verification is a marketing program that allows producers to make claims and create certification logos.

As I discussed in the egg chapters in What to Eat, process verification is very much in the eye of the beholder.  Most egg—and broiler—process verification programs certify that the chickens are fed and sheltered.  How, is quite another matter.

Perdue’s claims are marketing hype because broilers are pretty much always fed grain, are not routinely fed animal by-products, and  are not raised in cages.  The claims say nothing about antibiotics so you have to assume these chickens are treated with antibiotics to promote growth and prevent infection under crowded conditions.* see correction below

And now the footnotes:

*1/ Humanely Raised Program claim is in accordance with Perdue’s Best Practices, which include:

• Education, training, and planning
• Hatchery Operations
• Proper Nutrition and Feeding
• Appropriate Comfort and Shelter
• Health Care
• Normal Patterns of Behavior
• On-Farm Best Practices
• Catching and Transportation
• Processing

*Based on the principles outlined in Official Listing of Approved USDA Process Verified Programs Company Claims Verified Program Scope Verification Information in the National Chicken Council’s Animal Welfare Guidelines to ensure the proper care, management, and handling of broiler chickens.

2/ Tenderness is Guaranteed through the implementation and verification of Perdue’s “Tenderness Best Practices”.

The guidelines require careful reading.  “Humanely raised” by Perdue’s criteria might not be what you mean by the term.

This campaign is not about safety, health, or humane treatment.  It is about marketing.

As I explained to Stuart Elliott, it’s hard not to be sarcastic about this sort of thing.  And to wonder why the USDA needs to do this.

*Correction July 5, 2011:  An official of Perdue points out that many chicken producers feed animal by-products to the birds but his company decided not to do that some time ago because it could not verify what went into the by-products.  He also points out that the company cannot claim that the birds are raised without antibiotics because they have to use a particular kind of antibiotic—not one used in humans—to deal with coccidiosis.   Perdue, he explains, is a family-owned company trying hard to do this right (family-owned companies are not subject to Wall Street pressures to grow profits every 90 days).  I haven’t visited a Perdue farm so I have no first-hand experience, but I’m inclined to take what he told me at face value.

A reader, Thibault H writes:

So Harvard University came out with a study that news reporters are saying tells us that those who tend to eat more potatoes gain x amount of weight over 10 years…What do you make of this?…could it be possible that potatoes themselves are not the culprit and rather those who tend to eat more potatoes have a fattier diet or perhaps more sedentary lifestyle.

It could indeed.  The study, which came out in the New England Journal of Medicine last week, looked at the weight gained by more than 100,000 people who had filled out diet questionnaires in 1986 or later.  It correlates what people said they ate with weight gained over periods of 4 years:

The results show that people who said they habitually ate potato chips, potatoes, or fries—as well as the the other foods in the top part of the diagram—were more likely to gain weight.

People who reported frequent eating of the foods in the lower part of the diagram were likely to have lost weight.

What fun!  The study assigns pounds of weight gained or lost to specific foods.

The study also did a more detailed analysis.  This showed that French fries were linked to the greatest weight gain: 3.35 pounds over a 4-year period.  If you habitually eat French fries, you may have a hard time controlling your weight.

No surprise.  I recently ordered a side of fries in an excellent restaurant and was floored by the size of the order Eat a small handful: no problem.  But this order surely hit 800 calories.  Fortunately, there were four of us to share it.

Here’s how I explained the study to Katherine Hobsen of the Wall Street Journal (June 23):

Marion Nestle, New York University professor of nutrition and public health, expressed surprise that potato products were linked with more weight gain than desserts like cake, cookies and doughnuts, which contribute the most calories to the American diet, other research shows. She says she suspects people who eat potato chips and fries also tend to eat too much in general, making these foods markers for a diet leading to weight gain.

The new Dietery Guidelines “policy document” has a particularly entertaining chart of the leading sources of calories in U.S. diets.  Here are the top six, in order:

• “Grain-based” desserts (translation: cakes, pies, cookies, cupcakes, etc)
• Breads
• Chicken and chicken mixed dishes (translation: fingers)
• Sodas, energy, and sports drinks
• Pizza
• Alcoholic beverages

Potato chips are #11 and fries are #17.

This new study provides evidence supporting what everyone surely ought to know by now: eat your veggies!

P.S.  Here’s Andy Bellatti’s take on this study.  His point: it’s not the carbs, it’s calories.