by Marion Nestle

Search results: Cereal

Mar 13 2018

Eat breakfast, prevent obesity (say Nestlé and General Mills)

I haven’t posted an industry-funded study with predictable results in a while but when I saw this headline from FoodNavigator-Asia, I couldn’t resist.

The headline: “The most important meal of the day: Daily breakfast may lower obesity risk in schoolchildren — Nestlé study.”

High marks to FoodNavigator-Asia for naming the funder in the headline.

Its article referred to this study:

Breakfast consumption among Malaysian primary and secondary school children and relationship with body weight status – Findings from the MyBreakfast Study, by E Siong Tee, Abdul Razak Nurliyana,  A Karim Norimah, Hamid Jan B Jan Mohamed , Sue Yee Tan, Mahenderan Appukutty, Sinead Hopkins, Frank Thielecke, Moi Kim Ong, Celia Ning, Mohd Taib Mohd Nasir.  Asia Pacific Journal of Clinical Nutrition 2018;27(2):421 – 432.

Purpose: To determine the relationship between breakfast consumption and body weight status among primary and secondary school children in Malaysia among 5,332 primary school children aged 6 to 12 years and 3,000 secondary school children aged 13 to 17 years.

Results: “The proportion of overweight/obesity was higher among breakfast skippers (boys: 43.9%, girls: 30.5%) than regular breakfast eaters (boys: 31.2%, girls: 22.7%)…. Compared to regular breakfast eaters, primary school boys who skipped breakfast were 1.71 times (95% CI=1.26-2.32, p=0.001) more likely to be overweight/obese, while the risk was lower in primary school girls (OR=1.36, 95% CI=1.02-1.81, p=0.039) and secondary school girls (OR=1.38, 95% CI=1.01-1.90, p=0.044).”

Conclusion: “Regular breakfast consumption was associated with a healthier body weight status and is a dietary behaviour which should be encouraged.”

Author disclosures: “This study was funded by Cereal Partners Worldwide (CPW), Lausanne, Switzerland and Nestlé R&D Center, Singapore. Sinead Hopkins and Frank Thielecke were working for CPW, Lausanne, Switzerland, and Moi Kim Ong and Celia Ning were working for Nestlé R&D Center, Singapore, when the study was conducted. All authors declare that they have no conflicts of interests.”

I was particularly interested in this study for several reasons:

No, I do not believe that breakfast is the most important meal of the day (I’m not much of a breakfast eater).  Eat when you feel hungry.

It does make sense to think that children should be fed at regular intervals and should not go to school hungry.  It also makes sense that regular meals encourage healthier patterns.  But preventing obesity?  That seems like a stretch, especially when the study’s funders have a financial interest in selling breakfast cereals.

Feb 20 2018

Trump’s “Blue Apron” plan for SNAP: real or a smokescreen?

I vote for smokescreen.

Let’s take this one step at a time, starting with the FY 2019 Budget announced last week.  In this administration’s usual Orwell-speak:

The Budget proposes a bold new approach to administering the Supplemental Nutrition Assistance Program (SNAP) that combines traditional SNAP benefits with 100-percent American grown foods provided directly to households and focuses administrative reforms on outcome-based employment strategies. The Budget expands on previous SNAP proposals to strengthen expec­tations for work among able-bodied adults, pre­serves benefits for those most in need….

Translation: work requirements and budget cuts.  These are emphasized in the FY 2019 Budget Addendum.  This proposes a $17 billion cut in funding ($213 billion over the next decade).  In more Orwell-speak, it is

designed to improve nutrition and target benefits to those who need them while ensuring careful stewardship of taxpayers’ money. This  suite of proposals includes a new approach to nutrition assistance that combines retail-based SNAP benefits with a package of nutritious, 100 percent American-grown food. The Budget also encourages States to innovate in helping participants move to self-sufficiency and improving employment outcomes.

This language comes directly from USDA Secretary Sonny Perdue’s Big Idea: America’s Harvest Box, specified as containing:

Shelf-stable milk, juice, grains, ready-eat-cereals, pasta, peanut butter, beans, canned meat, poultry or fish, and canned fruits and vegetables.

The box would account for roughly half the benefits; the other half would come from using EBT cards, as in the past.

What got all the attention was a statement from White House OMB Director Mick Mulvaney, as reported in the Washington Post:

What we do is propose that for folks who are on food stamps, part — not all, part — of their benefits come in the actual sort of, and I don’t want to steal somebody’s copyright, but a Blue Apron-type program where you actually receive the food instead of receive the cash,” Mulvaney said. “It lowers the cost to us because we can buy [at wholesale prices] whereas they have to buy it at retail. It also makes sure they’re getting nutritious food. So we’re pretty excited about that.

Blue Apron, in case you haven’t been keeping up with this, is a meal-delivery service that has had some fiscal problems lately.

The budget plan includes some “add-back” requests for additional funds for special purposes.  One such request is for $30 million to test whether the Harvest Box plan works.

Under this proposal grants would be made to a small number of states to design, implement, and evaluate the provision of a package of USDA Foods in combination with the traditional Supplemental Nutrition Assistance Program (SNAP, formerly Food Stamps) electronic benefits used at approved retailers. This supports early implementation and evaluation of the related 2019 Budget proposal, which calls for this program structure nationwide and is estimated to save over $12 billion in 2019, and $129 billion over ten years. These grants would provide important policy and administrative lessons to inform efficient and effective nationwide implementation.

What are we to make of all this?  My favorite reaction comes from Politico: “Trump’s Food Stamp Idea Is Like Blue Apron Had a Socialist Hangover.”

It is hardly pro-market to displace the private sector and build a parallel, state-run distribution system, no matter how many times you name-check Blue Apron. This is the sort of thing you find in countries still recovering from socialist hangovers…No, the “Harvest Box” approach to hunger policy makes sense only in the context of hunger politics. And hunger politics have always been as much about the welfare of agribusiness as about the welfare of the poor…. It is generally more expensive than either buying food locally and distributing it or simply giving the recipients cash or vouchers to purchase their own food. Rigorous experimental testing has shown that it does not even produce systematically better nutritional outcomes than giving out money.

I particularly enjoyed Andy Fisher’s comments.  Fisher is author of Big Hunger: The Unholy Alliance between Corporate America and Anti-Hunger Groups (see my Weekend Reading post on this book).  “Comrade Trump, he says, might just be on to something.”  SNAP, he points out,

is an accomplice to our need for cheap food with the accompanying externalities caused to public health. It reinforces the ills of the marketplace rather than seeks to transform them.”

His suggestion?  Nationalize the grocery industry.

The NY Times pointed out that even Trump administration officials don’t think this is a serious proposal:

administration officials on Tuesday admitted that the food-box plan…had virtually no chance of being implemented anytime soon.  Instead, the idea…was a political gambit by fiscal hawks in the administration aimed at outraging liberals and stirring up members of the president’s own party working on the latest version of the farm bill.  The move, they said, was intended to lay down a marker that the administration is serious about pressing for about $85 billion in other cuts to food assistance programs that will be achieved, in part, by imposing strict new work requirements on recipients.

Let’s be clear what this about: Cuts to SNAP.  As the Center for Budget and Policy Priorities analyzes the situation, the plan intends to cut SNAP benefits as well as:

  • Expand government bureaucracy
  • Shift costs to states and nonprofits
  • Increase costs for participants
  • Restrict access to fresh fruits and vegetables
  • Increase stigma for low-income households
  • Negatively impact retailers

Let me add a couple of other points:

The bottom line:  pay attention to the budget cuts.

Dec 7 2017

The French food industry v. public health: front-of-package label

A colleague in France, Serge Hercberg, a nutrition professor at the University of Paris writes to say that the French government’s decision on October 31 to support voluntary adoption of a “Nutri-Score” front-of-package label is now under attack by the food industry.

Nutri-Score looks like this (A is nutritious, lower grades less so):

The food industry wants something like this (of course it does, nobody can possibly understand it):

My colleague writes:

However,a powerful trade group, which includes major manufacturers of breakfast cereals, candies and cookies, is encouraging its members to instead select another type of nutrition al label. The trade group’s position is aligned with that of six food conglomerates – Mars, Mondelez, Nestlé, Coca-Cola, Unilever et PepsiCo (known as the “Big 6”) – who announced in March that they intended to develop an alternative system for the European Union.

With his nutritionist colleague, Chantal Julia, he describes in The Conversation what this fight is about.  I particularly like their example of how the two schemes help (or do not help) consumers choose between a yogurt and a fruit puree.

The Conversation article also comes in a French version.

Dec 5 2017

Defections from the Grocery Manufacturers Association: Rats leaving a sinking ship?

I’ve written many times about the Grocery Manufacturers Association (GMA), an organization so locked into the interests of its food-company donors that you can count on it to vehemently oppose every consumer-friendly measure that gets proposed.

A couple of weeks ago, Politico’s Helena Bottemiller Evich and Catherine Boudreau wrote what they discovered about the unraveling of the GMA: the big Washington food fight.

The defectors so far:

  • Campbell Soup
  • Nestlé (my non-namesake)
  • Dean Foods
  • And, most recently, Mars.

Mars says:

At this time, we believe we can more effectively drive our business objectives and meaningful progress for our categories and consumers by working with other like-minded companies and through other sector-specific trade associations and collaborations.

What’s going on?  Easy.  GMA just isn’t keeping up with today’s marketplace.

Politico’s analysis (these are quotes):

  • Companies are increasingly under pressure to find growth in a market where more and more consumers are seeking healthier fare, whether they’re buying organic baby food, cereal without artificial colors or meats raised without antibiotics.
  • As legacy brands lag, food companies have two options: Change to compete or buy up the new brands that are already growing rapidly.
  • With each episode of discord, both internally and publicly, it becomes harder for GMA to convince its members to pay fees to belong to a trade group that’s rife with division and, at times, fights against issues they either don’t want fought or don’t want to be associated with.
  • “More than one food industry lobbyist has told me that they spend more time lobbying their industry association than they do Capitol Hill,” said Scott Faber, vice president of government affairs at the Environmental Working Group.
  • Many in Washington think GMA has been tone deaf as it has, in some cases, kept up lavish spending even as its members are cutting costs and laying off workers to meet their quarterly targets.
  • “I don’t know a single challenger brand that’s said ‘hey, I need to join GMA,'” said John Foraker, the founder and former CEO of Annie’s.

My favorite quote comes from Jeff Nedelman, who was a VP of communications at GMA during the 1980s and ’90s: “To me, it looks like GMA is the dinosaur just waiting to die.”

May it rest in peace.

Feb 20 2017

NYC breakfast program: good, but oddly advertised

Charles Platkin of Hunter’s Food Policy Center sent me this photo taken on the subway a week or so ago.

A croissant to advertise the school system’s breakfasts?

Charles and a colleague greatly favor the school breakfast program, but the ad?  Not so much.  They discuss it in a post: “Unhealthy Health Advertising May Stimulate Eating and Send the Wrong Message.”

Here’s my quote:

“I’m in favor of kids getting breakfast in schools. It saves lots of problems for parents and ensures that kids start the day with some food in their stomachs. It’s wonderful that the New York City Schools are doing this. With that said, the devil is in the details. I assume that all breakfasts meet USDA nutrition standards.

But croissants? These can be delicious—all that butter–but I wouldn’t exactly call them “healthy” and I’m wondering whose bright idea it was to choose that item to display. Looking at the menus for December, they are largely grain-based—bread, granola, tortillas, bagels, cereals, and the like—along with fruit and milk.   I think they look pretty good—they certainly could look a lot worse–but the proof is in the eating. Some parents will hate these breakfasts (too much sugar, too many packages, not enough protein). Others ought to be grateful. Ideally, cooks would be making delicious hot breakfasts for kids in school but that isn’t going to happen and from my standpoint this is a reasonable compromise. Presumably, kids who ate breakfast at home won’t need or take these items. I’d like to see them in action to really get an idea of how this is working.

Jan 11 2017

What SNAP recipients buy at one big retail grocery

Advocates have been pressing USDA for years to (1) get data on what SNAP recipients buy with their benefits, and (2) permit pilot studies of what happens to purchases of soft drinks if you exclude them from the benefit package.

In 2012, I did a post on the 2012 SNAP to Health report.  Its recommendations:

  1.  Protect SNAP benefits.
  2.  Collect data

Lots of people have been trying to get USDA to produce data.  Anahad O’Connor, the author of the New York Times account, filed a Freedom of Information request with USDA.  In response, USDA sent him a report it had commissioned from IMPAQ, a “beltway bandit” consulting firm.  His story is here (I’m quoted).

Now we have a partial answer.  IMPAQ analyzed data from one large, unnamed retailer (could it be Walmart?).

Here’s USDA’s summary of the study (and here’s the complete study).

The USDA says the study shows that SNAP recipients buy pretty much the same amounts of what everyone else buys.

Summary category data show that both SNAP and non-SNAP households focused their spending in a relatively small number of similar food item categories, reflecting similar food choices. The top five summary categories totaled about half of the expenditures for SNAP households and non-SNAP households (50 versus 47 percent). Commodity-level data (in the full report) show that both SNAP and non-SNAP households made choices that may not be fully consistent with the Dietary Guidelines for Americans.

My reading of the report suggests that in this study, SNAP recipients spent more of a combination of their SNAP benefits and their own private money on:

  • Sugar-sweetened beverages
  • Hamburger
  • Frozen meals
  • Salty snacks
  • Lunch meats
  • Flavored milk
  • Kids cereals
  • Frozen French fries
  • Convenience foods in general
  • Infant formula

The report does not discuss why these differences might exist but it would be interesting to find out.

If sugar-sweetened beverages really comprise 9.5% of purchases, that comes to $6 billion a year.

That’s why taking them off the list of eligible foods is worth a try.

Recent SNAP news

The USDA is sponsoring a pilot project to allow SNAP participants to buy foods online from certain retailers, including Amazon in three states, Fresh Direct in New York, and various grocery chains in other states.

The idea is to make it easier for SNAP participants to get access to healthier foods.

I hope the USDA is keeping score on what gets bought online, and whether foods cost more.  The benefits are not allowed to be used for delivery costs.

Jan 9 2017

FoodNavigator-USA’s Special Edition on Snack Foods

I always like to share FoodNaviagator-USA’s special editions—collections of articles on one theme, in this case, what’s happening with snacks from the industry’s perspective.

Special Edition: Snacking trends 

What’s hot in snacks? Sprouted grains? Posh jerky? Chickpeas? Gourmet marshmallows? What’s the difference between a meal and a snack, or are the lines becoming increasingly blurred? What’s a suitable portion-size? This FoodNavigator-USA special edition explores the hottest new trends and brands in the market.

Dec 12 2016

Food-Navigator-USA’s special edition on food labeling and litigation

This is one of FoodNavigator-USA’s special edition collections of articles on similar themes, in this case food labeling and lawsuits over labeling issues.  These are a quick way to get up to speed on what’s happening from a food industry perspective .  FoodNavigator introduces this collection:

Food and beverage companies have faced a tsunami of false advertising lawsuits over the past five years. But how big of an issue is this for the industry, who has been targeted, and what strategies are working, both for plaintiffs and defendants in these cases? In this special edition, we also look into labeling issues and trends, from healthy, Paleo and grass-fed claims to NuTek’s potassium salt petition.