by Marion Nestle

Currently browsing posts about: Food-marketing

Dec 1 2007

Wonderful new food objects!

This must be the week for wonders of food technology. Michele Simon (Appetite for Profit) sends me this photo of this great new Disney product. And another writer tells me that I must take a look at Arby’s new Cheesecake Poppers. I can’t wait to try them! Care to join me? great new product

Oct 10 2007

Malcolm Gladwell on food marketing

Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?

Aug 21 2007

I do miss Peter Jennings

I’ve just been sent a YouTube link to the Peter Jennings special of a few years ago (2004?) titled “How to get fat without even trying.” It’s a remarkable look at how food company marketing practices encourage obesity. This is not exactly an unbiased opinion, since I am in it. More than that, when he began our interview, Peter Jennings told me he had read my book, Food Politics, and was basing the program on it. I was so stunned by this that I can’t remember another word. I wish he was still with us.