Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?
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I’ve just been sent a YouTube link to the Peter Jennings special of a few years ago (2004?) titled “How to get fat without even trying.” It’s a remarkable look at how food company marketing practices encourage obesity. This is not exactly an unbiased opinion, since I am in it. More than that, when he began our interview, Peter Jennings told me he had read my book, Food Politics, and was basing the program on it. I was so stunned by this that I can’t remember another word. I wish he was still with us.