by Marion Nestle

Search results: Coca Cola

Dec 14 2021

My latest paper: portion size

My former doctoral student and now colleague Lisa Young has been tracking the increase in portion sizes of junk foods for more than 20 years.  Our latest report has just come out in the American Journal of Public Health: Portion Sizes of Ultra-Processed Foods in the United States, 2002 to 2021.

At first introduction, most companies offered products in just 1 size; that size is smaller than or equal to the smallest size currently available. For example, the original size of a Coca-Cola bottle was 6.5 ounces; today it comes in 6 sizes marketed as single servings; these range from 7.5 ounces to 24 ounces, 4 of which have been introduced since 2002.
Since 2002, McDonald’s has reduced the sizes of its french fries and eliminated its “supersize” french fries and soda, but still offers quart-sized sodas and double burgers. While McDonald’s and Burger King decreased the size of their largest portion of french fries, they increased the sizes of their smallest portions. While Burger King reduced the sizes of it’s hamburger sandwiches, since 2002 they added a triple Whopper.
As we have pointed out previously, portion sizes increased in parallel with the rising prevalence of obesity.
Larger portions are a problem for three reasons.  They:
  • Have more calories (if only this were intuitively obvious, but it is not)
  • Encourage people to eat more
  • Confuse people about how much they are eating

Our recommendations:

We think it is time to also consider caps and other legislatively mandated national policy options to require the food industry to make smaller food portions more available, convenient, and inexpensive:

•  offer consumers price incentives for smaller portions of ultra-processed foods,
•  discontinue the largest sizes of ultra-processed packaged foods and fast-food portions, and
•  restrict marketing of large portions of ultra-processed foods, especially those targeted to children and minorities.

Our article is accompanied by an editorial by Carlos Monteiro and Geoffrey Cannon, the inventors of the term, “ultra-processed”: Yes, Food Portion Sizes and People Have Become Bigger and Bigger. What Is to Be Done? 

Their point: reducing portion sizes is unlikely to work internationally.

In such countries, reduced portion sizes of ultra-processed foods would at best have limited effect, and most likely would be counterproductive if they were marketed to promote their consumption. Generally, the most rational guideline, for global as well as personal health and well-being, is to protect and promote minimally processed foods and freshly prepared meals and to discourage the consumption of ultra-processed foods altogether, together with statutory measures including fiscal policies and actions. These measures should make fresh and minimally processed foods cheaper and more available. Ultra-processed foods should be made more expensive and less available, if at all, especially in canteens and hospitals, other health settings, and in and near schools. Cosmetic additives should be banned or highly taxed.

We have much work to do.

Dec 9 2021

Some recent articles on food product reformulation

What with all the pressure to make foods healthier, food manufacturers have been tweaking their products to reduce less healthful ingredients, especially salt and sugar.

Reformulated ultra-processed foods are still ultra-processed.

They raise the question: is a slightly healthier ultra-processed food a good choice?

These articles come from FoodNavigator-Asia.com, which tracks the food industry in that part of the world.

Nov 11 2021

Food prices are going up. Oh, the irony.

FAO says the world food price index is higher than it’s been in years, due to reduced harvests, fuel prices, climate change, and Covid-19.

FAO Food Price Index | World Food Situation | Food and Agriculture Organization of the United Nations

According to the New York Times, the prices of foods in the U.S. are also up—and by 15 percent since early 2020.

Steak, ground beef for hamburger, and turkey are especially costly.

The increases are due to supply chain shortages and higher labor costs and there is little relief in sight. In fact, some economists think prices could rise even more, given the increase in energy prices.

These increases may be hard on consumers, but they are also hard on food banks.

A case of peanut butter that was $13 to $14 before the pandemic now costs $16 to $19…Green beans that used to retail for $9 a case now sell for $14.

BUT, the New York Times also reports:

Despite higher prices, McDonald’s, Kraft Heinz and Coca-Cola post solid earnings.

The Coca-Cola Company, McDonald’s and Kraft Heinz all reported quarterly earnings on Wednesday that were better than expected, despite continuing challenges with the global supply chain and pandemic restrictions in many parts of the world. The enormous scale of each business, as well as their ability to pass on price increases to consumers, appears to have helped them during a time of uncertainty.

Ironic, no?

Nov 9 2021

Plastics in the food system: a big problem, getting worse

Last week, I ran across three items related to plastics in our food system.  The big issues: waste, pollution, and harmful chemicals.

(1) Fortunately, Civil Eats has done all the work and produced this must-read compendium of articles.

Of all the issues we cover, one in particular has all of us at Civil Eats deeply concerned: the widespread overuse of plastic in food and agriculture. From the myth of recycling and the millions of tons of plastic in the oceans, to the abundance of “forever chemicals” and microplastics making their way into our food and our soil, plastics are contaminating the food chain, polluting the environment, and making us sick. And while there are important ways individuals can address the problem, they often feel like a drop in the bucket when compared to the ways industry is shaping the narrative, increasing the amount of plastic being produced, and stalling or opposing regulation.

First Look: The Future of Plastic-Free Grocery Shopping

The Follow-Up

The Check-In: A Conversation with the Peak Plastic Foundation

A Roadmap to Plastic-Free Grocery Shopping

What We’re Reading

(2) I also ran across this notice from Food Dive:  “Coca-Cola, Unilever among top plastic polluters, report says.”  This excellent summary refers to The #BrandAudit2021Report from the group, Break Free From Plastic.

The report points out that this is the fourth year in a row Coca-Cola is the #1 plastic polluter.  Here are the report’s top ten.

(3)  Phthlates.  In her Technically Food newsletter, Larissa Zimberoff talks about potentially harmful chemicals that leach into food from plastics, particularly plastic gloves.

The study found that pthalates (an industrial chemical) were found in food samples taken from chains including McDonald’s, Pizza Hut and Chipotle. These included DnBP, which has been linked to a heightened risk for asthma, and DEHP, which has been linked to an increased risk of reproductive problems. Other problems: disruption to the endocrine system (yes, that’s where diabetes comes from) and behavioral disorders in children…The main source of pthalates in food are the ubiquitous plastic gloves worn in food handling, but also in packaging and processing equipment. 

And a new study looks at phthlates in fast food.  Here’s what the Washington Post says about it:

new study out Tuesday reportsthat far too often, small amounts of industrial chemicals called phthalates (pronounced THA-lates), which are used to make plastics soft, have been found in samples of food from popular outlets including McDonald’s, Pizza Hut and Chipotle….The study found harmful chemicals in a majority of samples collected. Phthalates are linked to health problems, including disruption to the endocrine system, and fertility and reproductive problems, as well as increased risk for learning, attention and behavioral disorders in children.

Aug 11 2021

Feed the Truth on Corporate Transparency (or the lack, thereof)

Feed the Truth (FTT), an organization I’ve discussed previously and whose mission is to work “at the intersection of equity, democracy, and food justice to stop corporate control over the food we eat,” has just come out with the results of its new research on Big Food’s lack of transparency in political giving.

FTT attempted to discover the political spending levels of the ten largest food and agriculture corporations: ADM, Bunge, Cargill, Coca-Cola Company, JBS, Mars, Nestle, PepsiCo, Inc., Tyson Foods and Unilever.

FTT’s unsurprising conclusion: “despite the massive influence these corporations have on our health, economy, and the environment, there is very little publicly-available information about how they manipulate the political system to their advantage.”

This led FTT to develop The Food and Agriculture Corporate Transparency (FACT) Index.  This ranks the transparency of the corporations on a scale of zero to 100 on readily available disclosure of their spending on electioneering, lobbying, science, and charity.

Among the key findings:

Overall transparency scores:

  • Total: 2 (Bunge, Tyson) to 39 (Coca-Cola)
  • Electioneering: 0 (Bunge) to 20 (Mars).
  • Lobbying: 0 (Bunge, Tyson) to 9 (Coca-Cola)
  • Charity: 0 (Unilever, ADM) to 8 (Coca-Cola)
  • Science: 0 (PepsiCo, Mars, Unilever, JBS, Bunge) to 8 (Nestlé)

Coca-Cola ranks highest in part because of the transparency initiative it started in response to the furor over disclosure of its role in the Global Energy Balance Network.

I could have told FTT how hard it is to get information about food industry funding of science as well as all the other ways it uses funding to influence attitudes and policy.  I had my own version of these difficulties doing the research for Unsavory Truth: How Food Companies Skew the Science of What We Eat.

It’s great that FTT is bringing this problem up to date, and identifying what needs to be done about it.

Jun 25 2021

Weekend reading: Big Food, Big Tech, and Global Democracy

The Center for Digital Democracy has issued a report, Big Tech and Big Food.

The coronavirus pandemic triggered a dramatic increase in online use. Children and teens whose schools have closed relied on YouTube for educational videos, attending virtual classes on Zoom and Google Classroom, and flocking to TikTok, Snapchat, and Instagram for entertainment and social interaction. This constant immersion in digital culture has exposed them to a steady flow of marketing for fast foods, soft drinks, and other unhealthy products, much of it under the radar of parents and teachers. Food and beverage companies have made digital media ground zero for their youth promotion efforts, employing a growing spectrum of new strategies and high-tech tools to penetrate every aspect of young peoples’ lives.

The full report is divided into five parts (annoyingly, there is no table of contents and page numbers are almost invisible):

1.  The data-driven media and marketing complex (starts on page 8).

Today’s youth are at the epicenter of an exploding digital media and marketing landscape. Their deep connection to technology and their influence on purchasing are fueling the growth of new platforms, programs, and services, and generating a multiplicity of marketing opportunities. Google has created a global business offering videos and channels that target children and other young people who are attracted by its entertainment and educational content.

2.  This describes how Big Food targets kids using digital media (page 17)

3.   This part talks about threats to kids’ health, privacy, and autonomy (page 38)

4.  The growing momentum for regulation (is it ever needed) (page 42)

5.  This section lays out a framework for creating a healthier digital environment for kids (page 47)

The report is chilling.  It makes cartoons on breakfast cereals look so last century.  I could not believe the sophistication of these digital marketing efforts, all aimed at getting kids to demand junk foods.

Some congressional leaders are on this.  They deserve support.

You don’t think this is an urgent issue?  Read the report.

Here are a few news stories about this report.

Apr 7 2021

The vintage Coke parody ad strikes again

A reader, Ken Kaszak, sent me a link to a post on Quora Digest featuring this “advertisement,” which I put in quotes because it is not, in fact, an actual Coca-Cola ad; it is a joke at Coca-Cola’s expense.

I know this because I wrote about it in Soda Politics.  For starters, the ad says it is produced by “The Soda Pop Board,” but no such trade association exists.  Here’s the page from Soda Politics.

I included a footnote that explains where this parody came from: “The origins of the Parody ad are explained by Dryznar J. Favor from clever dudes, March 4, 2004. http://jdryznar.livejournal.com/64477.html.  The “Not parody” image was constructed from information from AND at www.eatright.org/corporatesponsors.  The parody ad was created by RJ White, as he explains at http://rjwhite.tumblr.com/post/472668874/fact-checking.  It was posted at The City Desk: Fictional Urbanism.  http://thecitydesk.net/baby_soda_ad.”

Once something like this starts going around, there’s no stopping it, not least because this ad seems so plausible, given the kinds of marketing I describe in my book.

Remember these?  They were for real, but fortunately are not around any more.  Parents who used these bottles put in them what was on the labels.

 

 

Dec 17 2020

Soft drink marketing in the Coronavirus era

A few more items about what soft drink companies are up to these days.

1.  Pepsi is releasing spa kits to ease your home-bound stress (this one was sent to me by Nancy Fink, who is keeping track of this sort of thing for the Center for Science in the Public Interest).

The kits include an exfoliating cola-scented Pepsi sugar scrub, a Pepsi Blue face mask and a Pepsi cola-scented bath bomb, according to the company’s email. With its latest branded merchandise, Pepsi can tap into trends around self-care that have emerged during a chaotic year.

What do you have to do to get one?  You have to help market Pepsi, of course

The company launched a sweepstakes on Wednesday to let consumers enter for a chance to win a limited edition Pepsi Spa Kit. To participate, consumers must tweet #PepsiSpa and #Sweepstakes and tag one of their friends, the company said.

2.  Coca-Cola sought to shift blame for obesity by funding public health conferences, study reports

The Coca-Cola Company worked with its sponsored researchers on topics to present at major international public health conferences in order to shift blame for rising obesity and diet related diseases away from its products onto physical activity and individual choice, according to a new report.

Academics in Australia and the US worked with US Right to Know, which lobbies for transparency in the food industry, to obtain and analyse emails between Coke and public health figures about events run by the International Society for Physical Activity and Health (ISPAH).

They analysed 36 931 pages of documents to identify exchanges referencing Coke’s sponsorship of the International Congresses on Physical Activity and Public Health (ICPAPH) held in Sydney in 2012 and Rio de Janeiro in 2014 [The study is here].

3.  Coke and Pepsi join Nestlé (no relation) as “Plastic Polluters of the Year

This is the third year in a row they have won this title from Break Free From Plastic. which demands corporate accountability for plastic pollution.  It’s always good to keep this in mind, along with soda companies opposition to bottle recycling laws.