Search results: superfood

Now published: my new book about how food company sponsorship of nutrition research affects public health.  For information about the book—blurbs, reviews, tweets, how to get—click here.

For my public speaking engagements about the book, click here.

If you are in New York, join the launch party at NYU today, 5:00 p.m., Bobst Library 3rd floor.  RSVP here.

And here are some early reviews:

Oct 29  Jane Brody.  Confused by nutrition research?  New York Times.

Oct 28  Hailey Eber. How the food industry fooled us into eating junk.  New York Post, 42-43.

Oct 23  Nestle M.  Superfoods are a marketing ploy (excerpt).  The Atlantic .

Oct 22  Àlex Pérez.  Una verdad desagradable no vende.  ElPiscolabis (Spain).

Oct 18 Nature Magazine (2018;562:334-335): Felicity Lawrence reviews Deborah Blum’s The Poison Squad and Unsavory Truth as “Poisoned Platefuls.”

Oct 2  Science Magazine.  Cyan James, “A nutrition expert aims a critical eye at the research and marketing practices of food companies.”

For review copies, interviews, etc, contact Kelsey Odorczyk at Basic Books: Kelsey.Odorczyk@hbgusa.com

For information about the book, see Basic Books/Hachette,  IndieBound,  Amazon

For reviews and media accounts, scroll down.

Portuguese translation, Elefante Editora, 2019:

Summary

Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News headlines bombard us with such amazing claims. They are reported as science, and have dramatic effects on what we eat.  Yet, as food expert Marion Nestle explains, these studies are more about marketing than science; they are often paid for by the companies and trade associations that sell those foods. Whether it’s a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, claims for beef as a health food, or a report from investigators paid by a blueberry trade group concluding that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it’s time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science—and suggests what we can do about it.

Blurbs

“What happens when one of the country’s great nutrition investigators follows the money in food and science? You get this riveting, provocatively-written book, which deftly explores how the processed food industry has deepened our dependence on its products by sponsoring and manipulating food research for decades. This book should be read by anyone who has been seduced by the words, ‘New study shows…’—which is all of us.”  —Michael Moss, author of Salt Sugar Fat

“Marion Nestle is a tireless warrior for public health, and her meticulous research and irrefutable arguments are desperately needed right now. This book, as frightening as it is, compels us to discover where true health begins: nutrition starts in the ground, with real food that is sustainably grown, eaten in season, and alive.”  —Alice Waters, founder, owner, and executive chef of Chez Panisse

 “In clear, concise language, Marion Nestle details the many ways our ideas about what to eat are being manipulated by Big Food.  If you want to make better choices, read this book.”  —Ruth Reichl, former editor of Gourmet Magazine

 “Marion Nestle is a national treasure.  She has the courage to take on multinational corporations and the wisdom to separate the facts from the spin.  If you care about our food system and the health of your family, Unsavory Truth is essential reading.”  —Eric Schlosser, author of Fast Food Nation

“Marion Nestle has been a guiding light for sanity, credibility, and justice in food and nutrition for decades; she stands alone in her field. In Unsavory Truth, she exposes the awful deceptions practiced on eaters by manipulative food companies using ‘scientific research’ try to make themselves look good.”  —Mark Bittman, author of How to Cook Everything

 “Marion Nestle is a truth-teller in a world awash with nutrition lies of one kind and another. In this scintillating and eye-opening book, Nestle reveals how much of our confusion about food in modern times has been spread by the food industry itself, which passes off marketing as science and funds ‘research’ designed to show that its products are harmless. Unsavory Truth is essential reading for anyone in search of hard facts about what to eat.”  —Bee Wilson, author of First Bite and Consider the Fork

Reviews and media

2021

July 7   SPINS: What We’re Reading

2019

June 6  Review in American Journal of Public Health 2019;109(7):952-953.

Mar 11  Interview with VegSource with Jeff Nelson

Mar 5  TVO (Canada) The Agenda with Steve Paikin: Battling bias in nutrition research.  Also on YouTube.

Feb 17 Cover story based on Unsavory Truth, San Francisco Chronicle: “The myth-making of food”

Feb 5  KQED San Francisco, Michael Krasny’s Forum

Feb 2  Sarah Boseley reviews Unsavory Truth in The Lancet

Jan/Feb  Nutrition Action Healthletter: Peter Lurie’s editorial

Jan 25  Interview with Holly Friend of LS:N Global

Jan 22  KPFK radio interview , Feminist Magazine with Lynn Harris Ballen

Jan 21  Cookery by the Book, podcast with Suzy Chase

Jan 16  Kara Goldin’s podcast on Unstoppable, Unsavory Truth

2018

Dec 21 The Hagstrom Report’s five best ag books of 2018

Dec 19  Podcast with Max Lugavere, The Genius Life Episode 39 (iTunes), on Unsavory Truth

Dec 17  Radio interview with Rose Aguilar, KALW San Francisco on Unsavory Truth

Dec 14 Podcast review by Narsai David, KCBS

Dec 13  Lecture on Unsavory Truth (video) at Hunter College NYC Food Policy Center

Dec 13  Online interview at PLoS Blog

Dec 12  Podcast with Wooden Teeth

Dec 6  NYU Journalism Kavli Conversation on Science Communication with Paul Greenberg, moderated by Robert Lee Hotz

Dec 3  Interview (podcast) with Bhavani Jaroff of iEat Green

Nov 30  Conor Purcell interview for Undark’s Five Questions

Nov 29 Paul Thacker on Unsavory Truth in the BMJ

Nov 28  Podcast interview with Monica Eng on Unsavory Truth: Chewing episode 55

Nov 26  Lisa Held on Unsavory Truth, Edible Manhattan

Nov 19  Interview with Gabrielle Lipton, Landscape News

Nov 18  Video of interview with Dean Malcolm Clemens, Forum at Grace Cathedral, San Francisco (audio file).

Nov 15  Review by Gavin Wren, Medium.com

Nov 15  Video of keynote at launch of UCSF Food Industry Documents Library (my talk is in Part I: 14:30)

Nov 12  Jennifer Bowden on Unsavory Truth in New Zealand’s The Listener.

Nov 12  Interview with Jesse Mulligan, Radio New Zealand

Nov 10  Review in New Scientist

Nov 7  Podcast interview with The Potter Report

Nov 7  A. Pawlowski.  What are superfoods?  The truth about blueberries, dark chocolate and pomegranate.  Today.

Nov 6  Interview with Paul Thacker.  Tonic.

Nov 4  Lorin Fries.  Who decides what you eat?  (Hint: it’s not only you).  Forbes.

Nov 1  Review in New York Journal of Books

Oct 31 Review from New York Magazine’s The Cut

Oct 31  Interview with Julia Belluz in Vox

Oct 30  Excerpt from Unsavory Truth on Medium.com: “When Big Soda Started Stalking Me”

Oct 30  NPR radio interview with Brian Lehrer

Oct 30 Yoni Freedhoff, Weighty Matters.

Oct 30  Jane Brody.  Confused by nutrition research?  New York Times, Science section.

Oct 29  RT America video interview on Boom Bust about Unsavory Truth.

Oct 28  Hailey Eber. How the food industry fooled us into eating junk.  New York Post, 42-43.

Oct 23  Nestle M.  Superfoods are a marketing ploy (excerpt).  The Atlantic .

Oct 22  Àlex Pérez.  Una verdad desagradable no vende.  ElPiscolabis (Spain).

Oct 18 Nature Magazine (2018;562:334-335): Felicity Lawrence reviews Deborah Blum’s The Poison Squad and Unsavory Truth as “Poisoned Platefuls.”  “Nestle…could make a fair claim to [Harvey] Wiley’s mantle today…The book is a remorseless dissection of the corruption of science by industry.”

Oct 18  Interview with Maggie Tauranac on Unsavory Truth, FoodPrint

Oct 16 Podcast with Danielle Nierenberg on Unsavory Truth and other matters

Oct 2  Science Magazine: “There is indeed something rotten in the state of dietary science, but books like this show us that we consumers also hold a great deal of power.”

Sept 25 La Stampa (Italy): “I cibi di lunga vita sono illusori e troppi sponsor li promuovono.” (The newspaper clip).

Sept 24  Publishers Weekly: ” a groundbreaking look at how food corporations influence nutrition research and public policy.”

Aug 13 Booklist: “This well-documented, accessible venture makes a compelling argument.”

Aug 1  Kirkus: “Nestle proves yet again that she is a unique, valuable voice for engaged food consumers.”

July 17  Phil Lempert’s Lempert Report: Get ready for a new era of transparency (video)

July 9  David Wineberg, “Nutrition: conflict of interest as a career,” Medium.com.

Feb 12 Finnish Public Radio interview about Unsavory Truth (Google Translate, English)

Jan 31 Profile in New Scientist: The Unpalatable Truth about Your Favorite foods

Tweets (Highly Selected)

Michael Pollan, October 30

Ing Fei Chen, October 16:  Undark

Yoni Freedhoff, October 7: his mentions

Basic Books, October 2: Mark Bittman blurb

Basic Books, September 25: Ruth Reichl blurb

Basic Books, September 6: Eric Schlosser blurb

Basic Books, August 28: Alice Waters blurb

Michael Pollan, August 18: “This is a terrific and eye-opening book”

Bee Wilson, August 17: “I feel lucky to have an advance copy …A great piece of investigative writing.”

Basic Books, August 17: Bee Wilson blurb

The Institute of Food Technology publishes a newsletter.  IIts December 27 issue provides a roundup of food-trend predictions from a bunch of sources.

I’ve picked out a few examples from among the long lists.

The editors of Food Technology: Animal Welfare Versus Price: The stigma of conventionally produced animal products will decrease as consumers realize that they cannot or will not absorb the higher costs associated with “humanely raised” beef, poultry, and pork.  —Toni Tarver, Senior Technical Editor

McCormick: Handheld Flavor Fusion: Take to the streets for the latest fusing of global cuisines. Carts, trucks, and food halls are merging high-flavor fillings with unique crepes, buns, and breads for loaded street fare you eat with your hands. Arepas are a taco-sandwich hybrid made from crispy corn cakes stuffed with sliced meat, veggies, and spicy tzatziki sauce.

Firmenich has announced fig as “Flavor of the Year” for 2018 based on the growing appeal for this healthy and fruity flavor worldwide. Long touted for its culinary uses as well as its health benefits—including its high fiber content and a variety of essential minerals such as magnesium, manganese, calcium, and potassium—fig has surged in popularity in recent years.

Innova Market Insights: the global market for dairy alternative drinks is expected to reach $16.3 billion in 2018, up dramatically from $7.4 billion in 2010….As consumers become more concerned about naturalness and minimal processing techniques, the industry is reviving traditional processes such as fermented foods and cold brew tea and coffee, alongside the development of new ones.

Whole Foods: Because powders are so easy to incorporate, they’ve found their way into lattés, smoothies, nutrition bars, soups, and baked goods. For an energy boost or an alternative to coffee, powders like matcha, maca root, and cacao are showing up in mugs everywhere. Smoothie fans are raising a glass to powders like spirulina, kale, herbs, and roots. Even protein powders have evolved beyond bodybuilders to pack in new nutrients like skin- and hair-enhancing collagen.

Mintel: Concerns over safe packaging disposal will increasingly color consumers’ perceptions of different packaging types, and impact shopper purchase decisions. While collecting waste plastic from the sea to recycle into new packaging can raise consumer awareness, it won’t solve the problem. In order to keep plastic out of the sea, a renewed effort toward the circular economy is needed to keep packaging material in use.

National Restaurant Association: According to the survey, menu trends that will be heating up in 2018 include donuts with non-traditional filling, ethnic-inspired kids’ dishes, farm/estate-branded items, and heritage-breed meats. Trends that are cooling down include artisan cheeses, heirloom fruits and vegetables, and house-made charcuterie.

Sterling Rice Group: Moringa is the Thinga: Consumers just can’t get enough of the green, which is why we predict that moringa—a superfood derived from the dried leaves of the “tree of life”—will be popular in 2018 and beyond. With more protein, fiber, calcium, and vitamins than matcha, watch for moringa to become the next matcha or golden milk.

CCD Innovation: Cannabis Cuisine: Ready or not, modern and artisan THC- and CBD-enhanced cuisine goes beyond brownies in 2018 thanks to “potrepreneurs” at all levels.

Grubhub:  10 dishes expected to rise in popularity in 2018 (based on orders in 2017):

1. Lettuce chicken wraps
2. Poke
3. Bulgogi bibimbap
4. Roasted cauliflower
5. Spicy tonkotsu ramen
6. Kimchi fries
7. Cinnamon buns
8. Pumpkin soup
9. Brisket sandwich
10. Yellowtail belly

I knew you would want to know.

Food Navigator is an industry newsletter with articles about topics of interest to food companies.  This is one of its occasional collections of columns on a particular topic, in this case, beans, seeds, and grains.

Beans, chickpeas, peas and lentils are now appearing as added value ingredients in every part of the store, from chips and snacks to salads, soups, pastas, dips and baked goods. Non-GMO, gluten-free, high in protein, fiber and micronutrients, and low in fat, beans in particular are undergoing a PR renaissance among consumers, who have been eating them for years in tacos and burritos, but now see them as a more wholesome alternative to soy, rice, corn and potatoes in their snacks. So where will they go next, and who is driving innovation, both from a formulation, and branding perspective? We also take a look at ancient and ‘heirloom’ beans and grains.

•  Manufacturers answer FAO’s call to increase pulse consumption in 2016 with new bean-based snacks: In declaring 2016 the year of the pulse, the Food and Agriculture Organization of the UN issued a call to action to increase the consumption and popularity of legumes such as chickpeas, lentils and beans which are under used in the US… Watch now
• How consumer demand is resurrecting ancient grains from the past: Data from SPINS reveals that sales of products featuring ‘ancient grains’ grew 16.6% year-over-year to $198,884,358 in 2016… Read
• Rancho Gordo brings heirloom beans to American doorsteps: Working with farmers from Central California, Oregon, Washington, New Mexico, and Mexico, Napa-based Rancho Gordo is resurrecting long-forgotten beans and bringing them back to the American table…Read
• Modern Table Meals serves up bean pasta as meal kits or plain: The team of moms is cornering the category with a double whammy-pulse-based pasta for both the time-strapped parent and the aspiring chef with more time on their hands… Read
• The Good Bean rides bean-based snacking wave in the Year of the Pulse: The Good Bean – a Berkley-based snack brand built around the garbanzo bean (chickpea) – more than doubled its sales in 2015 and expects to do so again in 2016 as pulse-based snacking (beans, peas, lentils) gains momentum. .. Read
• US volumes of pulses surge 8% in 2015, outpacing overall fresh food growth of 1%: Volumes of pulses (defined as leguminous crops – beans, peas, chickpeas, lentils – harvested for dry grains) surged 8% in the US in 2015, while overall volumes of fresh food (retail, foodservice, institutional channels combined) grew by a more modest 1%, according to Euromonitor International… Read
• Beans, peas, lentils, chickpeas: The hottest ingredients in the snack developer’s toolbox? North American pulse growers still export a lot of their wares, but domestic demand has ramped up significantly in recent years as beans, peas, chickpeas, and lentils have started to infiltrate every aisle in the grocery store, from hummus, bean dips, pasta and salads, to chips, brownies and nutrition bars, according to pulse processor AGT Food and Ingredients…Read
• Inclusion of pulses in processed food grew the fastest, says Pulse Canada: Of the many culinary ways pulses can be used, inclusion as an ingredient in snack foods or pasta really ramped up, Pulse Canada data says. We chatted with the industry association to learn more about the state of pulses… Read
•  Full of beans: Banza chickpea pasta now in 2,000+ stores… ‘It’s been a wild ride!’: Unlike some of the more esoteric products at Expo West, Banza chickpea pasta is aimed squarely at mainstream consumers who are looking for more protein and fiber in their pasta, but are not prepared to compromise on taste or texture (no mush). .. Watch now
•  Bean pasta category emerges to meet demand for high-protein, fiber-packed and gluten free options: Ongoing interest in products that are gluten free and better for you are colliding with the international push to celebrate 2016 as the year of the pulse to create a burgeoning category of pasta created from legumes rather than more traditional wheat or rice… Display
• Whole grains consumption increases thanks to plant-forward diet, focus on new flavors: Once shunned for their distinct taste and texture, whole grains are gaining acceptance among more Americans for these same attributes thanks in part to innovative restaurateurs and chefs who are using them to round-out increasingly popular plant-forward dishes, according to the Whole Grains Council… Read
•  Taste Test Friday: Banza chickpea pasta with One Hop Kitchen Bolognese offers a twist on a classic: On the menu for this edition of Taste Test Friday is a blind sampling of a classic American-Italian meal: pasta with Bolognese sauce – but with a twist. .. Watch now
• World Peas acquired by Snack it Forward: Austin based World Peas – best known for its coated peas and fava bean snacks, has been acquired by L.A. based Snack it Forward LLC – which makes freeze-dried fruit snacks (Sunkist Fruit Chips) and trail mix… Read
• NY start-up unveils the ultimate plant-based protein snack: BRAMI lupini beans: Lupini beans have a nutritional profile to die for. The problem is, most Americans have never heard of them. But that could change rapidly if the New York based entrepreneur behind BRAMI snacking beans gets his way… Read
•  Soup-To-Nuts Podcast: Quinoa’s rise to superfood superstar status and the challenges it must address: Quinoa was one of the first superfoods to take America by storm more than a decade ago, and one of the few such stars to sustain its reign long enough to push past being a fad food to become a staple on restaurant menus and households across the country, but the popular grain faces challenges as it become commoditized. .. Listen now
•  Whole grains 101: Highlights from the 2015 Whole Grain Summit: The 2010 Dietary Guidelines for Americans say half of our grains should be whole. So how are we doing? FoodNavigator-USA headed to Portland, Oregon, for the 2015 Whole Grain Summit  – organized by Oregon State University and the Grains for Health Foundation – to find out….. Display
• Eating more whole grains could reduce risk of chronic diseases, study finds: New research that demonstrates a clear association between eating whole grains and the reduced risk of chronic diseases supports the 2015 dietary guideline’s recommendation that Americans “shift” their diet by making at least half their grains whole grains. .. Read
•  Selling complex carbs in a post Grain Brain world: Do grains really make us fat and sick? Grains, according to the author of best-selling book Grain Brain, are “silent killers”. Not only are they making us fat, says Dr David Perlmutter, “but even healthy ones like whole grains can cause dementia, ADHD, anxiety, chronic headaches, depression, and much more…” But is there any truth behind these assertions, and if not, what can the grain chain do to fight back?.. Watch now

I completely understand that the food business is fiercely competitive, not least because the U.S. food supply provides about twice the calories needed by the population on a daily basis—4000 calories each in 2010—and companies have to sell all that.

The makers of processed foods and drinks spend fortunes marketing their foods in this environment.  Now producers of fruits and vegetables feel that they too need to compete.  They form trade associations to do this for them and to pay for research they can use to market their products as “superfoods.”

Meet, for example, the Pear Bureau Northwest, which pays for research and sends press releases about its only-to-be-expected positive results, in this case “New Research Indicates Regular Fresh Pear Consumption May Improve Blood Pressure in Middle-Aged Men and Women with Metabolic Syndrome” (my emphasis).

I like pears.  They are delicious when ripe.  But superfoods?  Really?

As always, the operative word is “may.”

This study compared the effects of eating 2 medium-sized fresh pears or or 50 g of a pear-flavored drink per day for 12 weeks.  Well, duh.

In my collection of industry-funded studies last year were two sponsored by the busy Pears Bureau Northwest.

Systematic Review of Pears and Health. Holly Reiland, BS Joanne Slavin, PhD, RD.  Nutrition Today November/December 2015 – Volume 50 – Issue 6 – p 301–305.  

• Conclusions: Animal studies with pears suggest that pears may regulate alcohol metabolism, protect against ulcers, and lower plasma lipids. Human feeding studies with pears have not been conducted. In epidemiological studies, pears are combined with all fresh fruits or with apples, because they are most similar in composition. The high content of dietary fiber in pears and their effects on gut health set pears apart from other fruit and deserves study.
• Funding: The authors received a grant from USA Pears in the past. The authors provided their own funding to allow this article to publish as Open Access.
• Comment: Pears are a great fruit but the marketing purpose of this study is evident from this press release from the Pear Bureau Northwest: “While the body of evidence connecting pear intake and health outcomes is still limited, USA Pears has been contributing to research efforts by commissioning independent studies to learn and affirm the heath attributes of pears. Visit www.usapears.org for additional pear research, nutrition resources and recipes.”

Fresh Pear Consumption is Associated with Better Nutrient Intake, Diet Quality, and Weight Parameters in Adults: National Health and Nutrition Examination Survey 2001-2010.  O’Neil CE, Nicklas TA, Fulgoni VL (2015) J Nutr Food Sci 5: 377.

• Conclusion:  Compared to non-consumers [of pears], consumers were 35% less likely to be obese (p<0.05). Fresh pears should be encouraged as a component of an overall healthy diet.
• Funding: Partial support was received from the United States Department of Agriculture/ Agricultural Research Service (USDA/ARS)…Partial support was also received from Pears Bureau Northwest.
• Comment: I’m guessing the same result could be obtained by looking at consumption of any other fruit.  And to prove my point that this is about marketing, here’s the press release.

Will this research help sell more pears?  We will see.

Is it wrong to want to have more pears sold?  Not at all, but why do this at the expense of any other fruit, all of which contain valuable nutrients.

If pears are superfoods, all fruits are superfoods.

Eat the ones you like.

 

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This morning, I received a query from a scientist:

I have been following your documentation of industry-funded research on health benefits. I’ve been thinking about this issue from the perspective of fruits and vegetables. We know that they are good in general, but how does one fund research to demonstrate that clinically? In particular, how does one get specific about the form and amount that his helpful for specific health benefits?  You may be interested in this press release from the raspberry industry telling about the papers at the Society for Experimental Biology meetings that are relevant to the health benefits of eating raspberries. This seems to be approaching what a good model might look like. I’m interested in your perspective. Furthermore, are the results relevant to nutritionists?

Here’s how I answered it:

Thanks for sending.  I guess my question would be something along the lines of why getting specific about form and amount of specific fruits and vegetables is important for public health.  People don’t eat just raspberries.  They put them in cereal or on desserts.  Raspberries are expensive.  Wealthy, educated and, therefore, healthy people are likely to consume them.  So this looks like marketing research to me—selling raspberries as a superfood.  If you think there is a special benefit to raspberries and that it would be good to quantify it, the best strategy would be to get the research funded by an independent agency.  Otherwise, it’s clearly marketing research (hence the press release).   At least that’s how I see it.

This, of course, gets us back to the question of sponsored research which, as my collection of sponsored studies has shown, almost inevitably produce results favorable to the sponsor.  I love raspberries and don’t doubt for a minute that they are healthy, but a superfood?  I don’t think so.

I’m still working on the descriptive analysis of the year’s collection of sponsored studies.  I will also be giving more thought to such questions, so send them along.

I greatly enjoy Food-Navigator’s collections of articles on specific topics.  Here’s one on marketing foods to kids.

While there is some evidence that the tide may now be turning on childhood obesity, 8.4% of US 2-5 year-olds; 17.7% of 6-11 year-olds and 20.5% of 12-19-year-olds are still obese, and many are lacking in essential nutrients from potassium, dietary fiber and calcium, to vitamin D. So how can the food industry respond to these concerns and develop more nutritious, but appealing snacks, meals and beverages for kids?

• SPONSORED LINK: The Booming Kids’ Food & Beverage Market: Parents are looking for healthier options for their children, and smart food and beverage manufacturers are listening. See how to gain parents’ attention and innovate in the children’s food & beverage space…   Click Here
• 8 healthy food trends to watch in 2016 that could influence children’s eating:The shift towards cleaner, more nutrient dense foods will continue to spread in the US in the coming year with parents increasingly looking for healthy options for the whole family – including picky children, who in generations past might have been served chicken nuggets or mac and cheese instead of baked chicken and veggies. .. Read
• True Drinks strikes budget-friendly balance between marketing AquaBall to kids and parents: A common conundrum for marketers of children’s food and beverages is how to engage two sets of stakeholders without doubling the budget. .. Read
• Mobile app aims to help children pick healthy, portion-controlled food: Ensuring children have healthy options in their lunches and for snacks is one way to help them fight obesity, but for the times when they select their own food at restaurants and friends’ houses, a new app and coaching program from Kurbo Health Inc. can help them eat right. .. Read
• Once Upon a Farm: In 3-5 years, every baby food section in the country will have a refrigerator: High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will be merchandised in the chiller… Read
• Pure Spoon CEO: HPP is going to turn the baby food category on its head: It won’t happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption… Read
• Plum Organics sales surge 44% in 2015 as ‘food-forward’ formulations tap into needs of Millennial shoppers: Dollar sales of Plum Organics surged 44.2% in measured channels* in the past 52 weeks, 3.8 times the average rate of growth for brands in the organic baby food segment, says the company, which has secured a 7.2% share of the $1.6bn US baby food and snacks category… Read
• Continual evolution is key to survival in competitive food market, Momme Meals exec says: To make it in the highly competitive food and beverage segment, startups need to listen to consumers and evolve to meet changing demands – even if that means letting go of their “baby,” says the founder of Momme Meals. .. Watch now
• Go Gourmet helps pouches grow-up from baby food to snacks for school-children: Go Gourmet wants to “up the ante” in the applesauce and fruit cup aisle with its “superfood snack” Slammers – premium fruit and veggie purees for school-aged children in pouches that pose a triple threat with taste, nutrition and personality, says CEO Michael Watt. .. Read
• Back to Nature Foods Co. repositions SnackWell’s as a “free-from” line: Back to Nature Foods Co.’s revitalization of the recently acquired iconic SnackWell’s brand is an example of how established companies can refresh aging brands that are struggling to better compete with new products from disruptive startups… Watch now
• Healthy NPD should be the starting point for kids’ food: The ‘good for you’ trend in children’s food is growing, and small companies would do well to focus on healthy healthy new product development in order to compete with big players who have the money to reformulate and rebrand, says one analyst… Read

Addition, February 3: A reader reminds me that Food-Navigator published a guide to creating successful children’s brands a couple of months ago.

If you are a maker of processed foods, and have exhausted low-carb and low-fat marketing options, all you have left is proteins—the hot new marketing tool.  Protein-supplemented products are all over supermarket shelves.  Never mind that most Americans get twice the protein required, and that even vegans can easily meet and exceed protein requirements.

As FoodNavigator-USA puts it, “manufacturers are now competing to impress shoppers with how much they can pack into bars, beverages and yogurts. In this FoodNavigator-USA special edition we’ll look at what protein options are available for formulators, from new insect and algal-based proteins to pea, soy, and dairy-based proteins.”

• Protein water hits the mainstream as Protein2o rolls out at Walmart: Protein2o – a rapidly-growing line of flavored waters infused with electrolytes and 15g of protein – is rolling out to 750 Walmart stores this month, says the firm, which is targeting consumers that are looking for more refreshing beverages that pack in a meaningful amount of protein, without the calories… Read
• Flapjacked meets demand for more protein with easy-to-make pancake and muffin mixes: High protein, easy-to-eat foods are no longer limited to bars and shakes – now they can also be found in familiar baked goods that appeal to carb-loving consumers, thanks to companies like Flapjacked. .. Watch now
• fairlife: ‘We’re responsible for a large portion of the growth in the value-added dairy category‘: Coca-Cola-backed high-protein milk brand fairlife isn’t sharing any numbers, yet. But if you’re wondering how it’s performing, the answer is very nicely, says communications director Anders Porter, who says the firm is also working on a suite of products utilizing the milk “that can be consumed during any day part”. .. Read
• Earth’s first superfood? Solazyme’s whole algae protein gains traction as formulators seek more vegan options: New sources of protein from edible insects to hemp are being incorporated into a growing number of products from bars to beverages. But does microalgae have what it takes to become a serious player in the so-called ‘alternative proteins’ market?.. Read
• C-fu’s new processing platforms could help pave the way for an insect commodity market: Two new, versatile production platforms created by ingredient supplier C-fu FOODS could crack open the nascent insect protein commodity market in North America by “abstracting the product from its source,” a company co-founder says… Read
• Tiny plants with huge potential: Introducing two new players to the plant-based protein market: Two firms that generated a lot of buzz at the IFT show this year were Parabel and Hinoman, which are both selling brand new nutrient-packed ingredients from tiny aquatic plants. But do they have what it takes to give more established players in the plant-based protein category a run for their money?.. Watch now
• EPIC Provisions: ‘If an opportunity came with the right strategic partner, we would absolutely take it’: Revenues at EPIC Provisions more than tripled to $6.8m in 2014, and are on course to triple again to $20m in 2015 as the EPIC brand – which first hit shelves in 2013 – continues to lure new consumers to a category (premium meat snacks) that has rapidly gone from lukewarm to red hot… Read
• Jerky is the ultimate high protein, low fat, low carb, healthy snack, says Oberto: Most Americans eat meat. But only a small percentage eats meat snacks. So does this disconnect simply reflect the fact that beef doesn’t pair too well with a mid-morning mocha-latte, or is it proof of a huge, still largely untapped, market opportunity? .. Read
• Blending soy and dairy proteins adds benefits for consumers, manufacturers, DuPont says: Two sources of protein in a finished product are better than one when it comes to blending soy and dairy, according to DuPont Nutrition and Health… Read
• Trend toward higher protein doses to continue, but big tubs will still rule, consultant says: Innovation in protein sources and mixtures continues, but delivery mode innovation has not kept pace, at least not in the US market, said consultant Ralf Jaeger, PhD… Read
• Protein powders: The heavyweight in the $16bn sports nutrition market: The US market for sports nutrition plus energy/nutrition bars and sports drinks is set to cruise past $20 billion by 2020, says Euromonitor International, but which segments are driving growth, and how is the ‘regimentation of fitness’ influencing product development?.. Read
• Protein is hot, but customers are getting more discerning about the source and quality, says Glanbia Nutritionals: Glanbia Nutritionals has expanded beyond its dairy roots to add pea, chia and flax protein concentrates to its portfolio to meet growing demand for vegan protein, says business development manager Vicky Fligel, who caught up with us for our special edition on protein… Read
• Ancient, yet modern? Sacha inchi and hemp give formulators new options in plant-based proteins: Hemp and sacha inchi – two ‘ancient yet modern’ sources of protein from seeds – are gaining traction in the burgeoning plant-based protein set, although their premium price tag means they are unlikely to become as big as rice or pea protein – at least in the short term, says AIDP.  .. Read

Just remember: Diets adequate in calories are highly likely to be adequate in protein, and average protein intake in the population is twice the amount required.  From the standpoint of nutrition, protein is a non-issue.  But that doesn’t stop marketers from looking for ways to push it.