Currently browsing posts about: Alcohol

As if we don’t have enough trouble with alcohol in this country, it’s now being added to sodas.  In states that allow such things, expect to see them taking up more and more room in supermarket aisles.

The business press is interested in this trend; there is much money to be made on drinks of any kind.

See, for example, Bud Light to Launch Hard Soda.

Bud Light Seltzer Hard Soda will have no sugar or caffeine. Anheuser-Busch describes it as ‘light like a seltzer and bold like soda pop.’ Each can will contain 100 calories and 5% alcohol.

This comes in cola, cherry cola, orange and lemon-lime flavors.

Consumer demand has soared over the past few years for nonalcoholic seltzers such as LaCroix and alcoholic ones such as White Claw that are low on calories and offer just a hint of flavor. Now some consumers are migrating toward stronger flavors, industry experts say, and brewers are trying out new fizzy drinks.

This, then, is about market share.

Lots of other companies are getting into this act.

• From Beer to Hard Seltzer: A Cultural Pivot Finds a New Market:  Boston Beer Co., owner of popular brands like Sam Adams and Dogfish Head, launched its hard seltzer Truly in 2016. CEO Dave Burwick explains the company’s cultural pivot that made it No. 2 in the rapidly growing category.
• No- and low-alcohol category value in key global markets nears $10bn.  Monster enters alcohol category with CANarchy Craft Brewery Collective acquisition:  Monster Beverage Corporation will acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330m, providing a springboard for the energy drink giant into the alcoholic beverage category…. Read more
• Coca-Cola, Molson Coors to partner on Simply Spiked Lemonade.  The RTD alcoholic beverage, which is set to hit shelves this summer, is the second drink to be developed by the two companies, following the launch of Topo Chico Hard Seltzer in 2021.
• Dry January movement grows presenting opportunity for non-alcoholic beverage brands:  Many consumers are reporting to take part in Dry January by either abstaining completely or significantly cutting down (‘Damp January’) on their alcohol consumption for the month, presenting year-long opportunities for the non-alcoholic beverage brands, says Morning Consult…. Read more

Given all that, what are we to make of this piece of news?

• Alcohol and COVID-19: Good news for red wine drinkers, but blow for beer boozers?  People who consume red wine between one to more than five glasses a week had a 10 to 17% lower risk in contracting COVID-19, but beer drinkers had a heightened risk, according to a recent study…. Read more
• Here’s the study: COVID-19 Risk Appears to Vary Across Different Alcoholic Beverages.
• Here’s the caveat: Association does not equal causation.  Drinkers of red wine have different lifestyles than beer drinkers, perhaps?
• And here are the study’s sensible conclusions:  The COVID-19 risk appears to vary across different alcoholic beverage subtypes, frequency, and amount…Consumption of beer and cider and spirits and heavy drinking are not recommended during the epidemics. Public health guidance should focus on reducing the risk of COVID-19 by advocating healthy lifestyle habits and preferential policies among consumers of beer and cider and spirits.

Amen.

Oreo Thins?  These have 35 calories per cookie instead of the original 50 or so.   The difference is hardly worth fussing about unless you eat a lot of them.

As for wine?  Sorry about this, but alcohol has calories—7 per gram, more than protein or carbohydrate (4 per gram) but less than fat (9 per gram).

Cookies and wine?  Sugars and alcohol?  Not my idea of a great partnership.

Thanks to Jennifer Pomeranz for sending this one.

The study: Co-Occurrence and Clustering of Sedentary Behaviors, Diet, Sugar-Sweetened Beverages, and Alcohol Intake among Adolescents and Adults: The Latin American Nutrition and Health Study (ELANS)

Abstract: Poor diet, sedentary behaviors, sugar-sweetened beverages (SSB) and alcohol intake seem to co-exist in complex ways that are not well understood. The aim of this study was to provide an understanding of the extent to which unhealthy behaviors cluster in eight Latin America countries. A secondary aim was to identify socio-demographic characteristics associated with these behaviors by country…. Among 9218 individuals, the most prevalent behaviors were transportation and occupation–sedentary time, SSB and alcohol intake.

Conclusions:  EBRB, particularly excessive time spent on sedentary-activities and SSB intake, commonly co-occurred in a representative sample of LA adolescents and adults. While unhealthy behavior varied across LA countries, nearly half of sampled subjects in Argentina and Colombia presented at least two risk factor behaviors.

Recommendation: Public health policies and behavioral-change strategies should target SB domains (screen-time, occupational, and transportation), diet intake, and SSB and alcoholic intake in combination [my emphasis].

Funding: The ELANS data collection was originally supported by the scientific grant from the Coca-Cola Company (Atlanta, GA, USA) and by grants/supports from the ILSI Latin America branches (Argentina, Brazil, Sur-Andino, Nor-Andino, and Meso-America), Sabará Children’s Hospital, PENSI Institute, University of Costa Rica, Pontifical Catholic University from Chile, Pontifical Catholic University Javeriana, Colombia, Central University of Venezuela/Foundation Bengoa, University of San Francisco, Quito, and Nutritional Institute of Investigation, Peru. The funders had no role in study design, data collection, analysis, the decision to publish, or the preparation of this manuscript.

Conflicts of Interest: The authors declare no conflict of interest. The funders had no role in the design of the study; in the collection, analyses, or interpretation of data; in the writing of the manuscript, or in the decision to publish the results.

Comment: This is the first study I have seen funded by Coca-Cola since the scandal over its funding of  the Global Energy Balance Network (see my last post on it) and its announcement that it would no longer pay more than half the cost of a study (see policy statement).  This study is co-funded by ILSI (also industry) and universities (independent).  Coca-Cola is still funding lots of studies.  See here and here.

Why would Coca-Cola want to fund a study like this?  The answer lies in the recommendation.  My translation: Do not target sugar-sweetened beverages with tax or warning label policies alone.  If you want to improve unhealthy behavior, you have to target all of those behaviors—screen time, jobs, transportation, dietary intake, and alcohol—at the same time.

Everybody wants to get into CBD edibles.  They have the potential to make lots of money for lots of people.

Here are a few recent items.

CBD ice cream:  Way back in 2019, Ben and Jerry’s, always on the cutting edge, promised to move right in.  I haven’t seen any yet, but can’t wait.

CBD pet food: Martha Stewart, also ever ahead of the curve, is doing a new line of products.

CBD alcohol: Product names or descriptors such as ‘CBD gin’ or ‘rum infused with CBD’ could prove problematic in the UK, says the Portman Group, as it sets out guidance on marketing CBD…. Read more

CBD supplements: Rugby warriors tackle cannabinoid concerns with CBD startup:  Two professional rugby players have created a startup selling third-party tested CBD supplements that give elite athletes and everyday consumers peace of mind over cannabinoid content.. Read

CBD edible hazards: Four children needed hospital treatment in England after eating sweets thought to have contained cannabis. A 12-year-old boy was discharged on May 1 and the other three were expected to be released from hospital in Surrey after being kept in overnight for monitoring and observation.  Continue Reading

CBD hazard regulation (or lack thereof): CBD experts recommend THC limit for finished products.  CBD industry experts have put together a detailed safety review of THC recommending clear policy recommendations to cut market confusion… Read

Regulations are sure to come, and the sooner the better—for reasons of public safety, but also to give startups some guidelines.

Thanks to Habib Benzian for telling me about this study.

Price information influences the subjective experience of wine: A framed field experiment.  Christoph Patrick Werner, et al.  Food Quality and Preference; 2021;92:104223

Highlights

• First study manipulating wine prices using a framed field experiment.
• Blind intensity ratings differ for 3 wines of different price and expert rating.
• Blind pleasantness ratings do not differ for the same three wines.
• Pleasantness of the budget wine increased when presented with a fake higher price.

The study: The authors got 140 people to taste wines of three different price ranges with open, deceptive, or no price information, and rate them for taste.

The main result: When price information was accurate, participants’ ratings were parallel to cost.  When price information was missing or deceptive, pleasantness ratings did not differ.

Wine A is inexpensive; Wine B is more expensive and rated as medium quality; wine C is expensive and rated outstanding

This report documents how government policies—in the U.S. and internationally—promote and protect makers of booze, wine, and beer, despite the demonstrably harmful effects of those products on health and society.

How do governments do this?

• Development assistance
• Tax breaks
• Tax rebates
• Marketing deductions
• Production subsidies
• Trade agreements

Why do they do this?  Lobbying and tax revenues.

If you want to understand why the USDA and HHS “found no evidence” for reducing the alcohol recommendation in the 2020 Dietary Guidelines, read this report.

Stefano Castriota (Translated from the Italian by Judith Turnbull).  Wine Economics.  MIT Press, 2020.  

Wine isn’t something that I pay a lot of attention to academically, so I had no idea there was a field of economics devoted to these products until MIT Press sent me this book.  It reviews the literature on lots of issues I’ve never thought about:

• Why you pay more for some wines than others even when the cost of producction is the same.
• The role of expertise: can they really tell the difference between one wine and another, and how does expertise affect price.
• What market forces affect wine consumption.
• The external costs of wine production and consumption.

This is a serious but well written review of the academic literature and a convenient way to dig into these topics all at once.  The book is full of charts, impenetrable (to me) economic diagrams, and figures.  Here’s one I copied (badly).  It’s per capita consumption of alcohol by type in the U.S. from 1934 (post-Prohibition) to 2014.  Wine is the dotted line at the bottom.  This is why this industry is pushing you to drink more wine.

The pushing is one reason why I am interested in the economic externalities of wine production and consumption.

Castriota is convinced by his reading of the literature that moderate wine consumption is associated with improved health.  I’d say the jury is still out on this one, but in any case positive health externalities depend on what’s meant by “moderate.”

But there are definitely other positive externalities: gorgeous countryside, land preservation, wine tourism, conviviality, cultural value.

The negative externalities of excessive alcohol consumption are well known: poor physical and mental health, accidents, violence, fetal damage.  These add up to enormous costs to society.  How much of that is due to wine consumption?  Hard to say.

This industry wants to sell more wine.  To do so, Castriota suggests:

• Make wines of better quality.
• Change the tax system to promote quality.
• Clarify the classification system.
• Support small wineries.
• Keep prices competitive.
• Promote wine culture among consumers.

Even after writing Unsavory Truth: How the Food Industry Skews the Science of What We Eat I could hardly believe this particular example.

The Study: Exploring the Influence of Alcohol Industry Funding in Observational Studies on Moderate Alcohol Consumption and Health.   Moniek Vos, Annick P M van Soest, Tim van Wingerden, Marion L Janse, Rick M Dijk, Rutger J Brouwer, Iris de Koning, Edith J M Feskens, Aafje Sierksma.  Advances in Nutrition, Volume 11, Issue 5, September 2020, Pages 1384–1391.

Methods:  This is a meta-analysis of meta-analyses of studies examining the health effects of alcohol consumption that are used as the basis of international guidelines for alcohol consumption.

Results and conclusions: “only a small proportion of observational studies in meta-analyses …are funded by the alcohol industry. Based on this selection of observational studies the association between moderate alcohol consumption and different health outcomes does not seem to be related to funding source.

Funding: “The authors reported no funding received for this study.”

Author disclosures: “MV, APMvS, TvW, MLJ, RMD, RJB, IdK, and AS were employed by the Dutch Beer Institute during the study and writing of the manuscript. This Institute is funded by Dutch Brewers, which is the trade organization of the 14 largest beer brewers in the Netherlands. EJMF reports no conflicts of interest.”

Comment: This one defies credulity: an industry-funded study—most authors work for the beer industry—of whether industry funding affects research outcome.

Guess what?  It didn’t find any effect.

For years, the alcohol industry has been working hard to convince regulators and the public that moderate drinking, especially of wine and beer, is not only harmless but actually improves health.  This study is an example of how this industry attempts to accomplish that goal.

For another egregious example, see this post.