Currently browsing posts about: Soft drinks

I am happy to see that USDA’s Economic Research Service is back on the job and recovering somewhat from its forced move to Kansas City.  I was especially interested to see this report: U.S. Food-Related Water Use Varies by Food Category, Supply Chain Stage, and Dietary Pattern.

It has three main conclusions:

• The U.S. food system, which provides the majority of domestically purchased foods and beverages, requires about one-third of the Nation’s total freshwater use.

• Crop production uses over half of the water for food, while later supply chain stages also require a substantial amount of water.

• Freshwater usage varies by the food categories that make up U.S. diets. If the U.S. population were to adopt healthier dietary patterns, food-system water use could substantially increase or decrease, depending on the dietary patterns realized.

Something to consider.  But all this is why PepsiCo is making such a big point about trying to reduce its water use (it takes many gallons of water to make one gallon of a bottled drink).

• PepsiCo to become ‘net water positive’ by 2030: ‘Time is running out for the world to act on water’  PepsiCo wants to become ‘net water positive’ by 2030, meaning the beverage giant will replenish more water than it uses to produce its food and beverage brands…. Read more

A reader, Ken Kaszak, sent me a link to a post on Quora Digest featuring this “advertisement,” which I put in quotes because it is not, in fact, an actual Coca-Cola ad; it is a joke at Coca-Cola’s expense.

I know this because I wrote about it in Soda Politics.  For starters, the ad says it is produced by “The Soda Pop Board,” but no such trade association exists.  Here’s the page from Soda Politics.

I included a footnote that explains where this parody came from: “The origins of the Parody ad are explained by Dryznar J. Favor from clever dudes, March 4, 2004. http://jdryznar.livejournal.com/64477.html.  The “Not parody” image was constructed from information from AND at www.eatright.org/corporatesponsors.  The parody ad was created by RJ White, as he explains at http://rjwhite.tumblr.com/post/472668874/fact-checking.  It was posted at The City Desk: Fictional Urbanism.  http://thecitydesk.net/baby_soda_ad.”

Once something like this starts going around, there’s no stopping it, not least because this ad seems so plausible, given the kinds of marketing I describe in my book.

Remember these?  They were for real, but fortunately are not around any more.  Parents who used these bottles put in them what was on the labels.

The study: Effects of Unsweetened Preloads and Preloads Sweetened with Caloric or Low-/No-Calorie [LNCS] Sweeteners on Subsequent Energy Intakes: A Systematic Review and Meta-Analysis of Controlled Human Intervention Studies.  Han Youl Lee, Maia Jack, Theresa Poon, Daniel Noori, Carolina Venditti, Samer Hamamji, Kathy Musa-Veloso.  Advances in Nutrition, nmaa157, https://doi.org/10.1093/advances/nmaa157

Conclusions:  “These findings suggest that LNCS-sweetened foods and beverages are viable alternatives to CS-sweetened foods and beverages to manage short-term energy intake.

Funder: The American Beverage Association provided funding for the work presented herein.

Author disclosures: MJ is a paid employee of the American Beverage Association. Intertek Health Sciences, Inc.(HYL, TP, DN, CV, SH, KMV), works for the American Beverage Association as paid scientific and regulatory consultants.

Comment: This is a study paid for by the American Beverage Association, a trade association for the makers of soft drinks, sweetened with sugars or artificial sweeteners, conducted in-house.  Its purpose is to demonstrate that artificial and low-calorie sweeteners will help you lose weight, something that independently funded studies often do not.  I’d classsify this as marketing research.  I don’t think it belongs in professional journals published by the American Society for Nutrition.  We need a new journal for this, as Corinna Hawkes of City University London once suggested, “The Journal of Industry-Funded Research.”

Coca-Cola, according to an account in the Wall Street Journal, announced that it is cutting 2,200 jobs globally, including 1,200 in the U.S., as a result of the pandemic-induced closure of the places where its products are sold: restaurants, bars, movie theaters and sports stadiums.

The company expects to save $350 to $550 million annually as a result.

Let’s put these savings in context.  Coca-Cola brought in $37.27 billion in revenues in 2019.

For the company, the eliminated jobs mean “less decision making, less bureaucracy and ultimately less people.”

Corporations, as I have reported previously, have pledged to consider social values—like fairness to employees—in their day to day operations as much as they consider returns to stockholders.

If they are going to make such promises, they need to be held to them.

Hence: the global campaign for Corporate Accountability.

My colleague, former doctoral student, and frequent correspondent, Dr. Lisa Young, sent me this choice item:

Now why would PepsiCo be interested in putting money into a conference on fermented foods?

Lisa has the answer to that one too: the company just bought a company that makes fermented beverages.

PepsiCo, Inc. (NYSE: PEP) announced today that it has entered into a definitive agreement to acquire KeVita, a leading North American creator of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo’s health and wellness offerings in the premium chilled beverage space.

I’ll bet speakers at that conference talked a lot about the purported health benefits of drinks like these.  And I’ll also be willing to bet that they did not talk about studies that show no benefit.

Just a wild guess.

A few more items about what soft drink companies are up to these days.

1.  Pepsi is releasing spa kits to ease your home-bound stress (this one was sent to me by Nancy Fink, who is keeping track of this sort of thing for the Center for Science in the Public Interest).

The kits include an exfoliating cola-scented Pepsi sugar scrub, a Pepsi Blue face mask and a Pepsi cola-scented bath bomb, according to the company’s email. With its latest branded merchandise, Pepsi can tap into trends around self-care that have emerged during a chaotic year.

What do you have to do to get one?  You have to help market Pepsi, of course

The company launched a sweepstakes on Wednesday to let consumers enter for a chance to win a limited edition Pepsi Spa Kit. To participate, consumers must tweet #PepsiSpa and #Sweepstakes and tag one of their friends, the company said.

2.  Coca-Cola sought to shift blame for obesity by funding public health conferences, study reports

The Coca-Cola Company worked with its sponsored researchers on topics to present at major international public health conferences in order to shift blame for rising obesity and diet related diseases away from its products onto physical activity and individual choice, according to a new report.

Academics in Australia and the US worked with US Right to Know, which lobbies for transparency in the food industry, to obtain and analyse emails between Coke and public health figures about events run by the International Society for Physical Activity and Health (ISPAH).

They analysed 36 931 pages of documents to identify exchanges referencing Coke’s sponsorship of the International Congresses on Physical Activity and Public Health (ICPAPH) held in Sydney in 2012 and Rio de Janeiro in 2014 [The study is here].

3.  Coke and Pepsi join Nestlé (no relation) as “Plastic Polluters of the Year“

This is the third year in a row they have won this title from Break Free From Plastic. which demands corporate accountability for plastic pollution.  It’s always good to keep this in mind, along with soda companies opposition to bottle recycling laws.

I am indebted to BeverageDaily.com, for this item(and to Lisa Young for sending it to me).

Coca-Cola says:

In a year defined by a global pandemic, Coca-Cola’s Share a Coke campaign is dedicated to ‘holiday heroes’ – those who have gone the extra mile by dedicating time, energy and attention to their friends, families and communities…For 100 years, Coca-Cola has been known for bringing magic and cheer to the Christmas holiday…Now, alongside its iconic Santa and polar bears, Coca-Cola is celebrating the season by putting the spotlight on everyday heroes. Coca-Cola wants to help people feel connected, and to celebrate friends, family and people in the community who deserve an extra special gift of things, especially in an unprecedented year.

This, recall, is about marketing a sugary beverage strongly associated with poor diets, obesity, type-2 diabetes, and heart disease, all well established as risk factor for poor outcomes of Covid-19.

Here’s what MarketingDive says the campaign is about.

Comment: Educators, doctors, and caregivers ought to be advising everyone they deal with to do what they can to consume sugary beverages infreuently, and in extremely small amounts, if at all.   And that’s good advice for everyone in this holiday seaseon.

I’ve been collecting intriguing items about new foods and supplements, soon to be at a supermarket near you.

• Waffle House teams up with Georgia’s Oconee Brewing Company to produce a bacon-flavored beer:  Bacon and beer is a match made in heaven. Bacon beer, on the other hand, could be something even better.  Waffle House, the iconic restaurant chain, has teamed up with Georgia-based brewery Oconee Brewing Company to offer the first Waffle House-branded beer called Bacon & Kegs.
• A Gluten Free Oreo Is Finally Hitting Grocery Store Shelves in January.  I know you’ve been waiting for this.
• New Heat-Resistant Spirulina for Hard Candy.  Meet FruitMax^® Blue 1506, a unique spirulina-based liquid formulation designed for coloring hard candy and lozenges blue (patent pending) from natural sources. More robust and efficient compared to standard liquid spirulina products. It is heat and acid stable and doesn’t produce unwanted spots or cloudiness or lose its ability to color when in the challenging processing steps. It protects the color the instant it hits the very hot candy mass.
• Meat-Tech 3D expands cultured meat with printed tissue and acquisition: The publicly traded company based in Israel has its eyes on bringing technology to make 3D-printed cell-based meat available to the world as quickly as possible.
• PepsiCo launches sleep-aid drink Driftwell: The enhanced water, which will be sold first online starting in December, is designed to help stressed consumers relax and unwind before bed.
• Research method turns pig blood into protein powder for supplement use:  Researchers have released details of an intriguing new method to convert pig blood into a powder with 90% protein content that can be used as a supplement in a variety of foods…. Read more 
• Fermented pig placenta intake reduces fatigue by regulating inflammatory responses – LG Household & Health study:  An RCT [randomized controlled trial] involving healthy adults showed that the supplementation of fermented porcine (pig) placental extract could improve fatigue-related parameters…. Read more
• Ukraine is trying to reclaim Borscht, its famous beet soup that’s often attributed to Russian cuisine. The Eastern European country plans to ask the U.N.’s cultural body to list Borscht as part of its cultural heritage, The New York Times reports.