by Marion Nestle

Currently browsing posts about: Coca-Cola

Oct 3 2014

Where to find Coca-Cola Life in Mexico? In the produce section, of course.

I’m in Mexico City and María Verónica Flores Bello, who teaches at a university here, gave me this photo taken at a Selecto supermarket.  It, she says, is Coca-Cola’s “brand new green Coca Cola, sweetened with stevia and sugar, as healthy and fresh as eating vegetables….”la foto

Here’s the label:

coca cola life

Soon to a supermarket near you?  Only if Mexicans buy it.

I’ll explain what these labels mean on Monday,

Happy weekend.

Sep 25 2014

The latest soda industry PR ploy: 20% less soda by 2025

The Alliance for a Healthier Generation (founded by the American Heart Association and the Clinton Foundation) and the American Beverage Association (funded mainly by Coca-Cola and PepsiCo) jointly announced this week that the major soft drink companies were pledging to reduce beverage calories consumed per person nationally by 20% by 2025.

The Alliance, Coca-Cola, Dr Pepper Snapple, PepsiCo, and the American Beverage Association placed a full-page ad in yesterday’s New York Times:

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The Alliance says:

This is a tremendous undertaking by the industry, one that should be applauded, and also one that will not come easily. The industry will leverage every ounce of their national and local influence, product innovation and marketing muscle to reach this ambitious and necessary goal. And when this goal is reached, we believe it will not only signal a shift in access to reduced-calorie options, but also a positive shift in consumer interest in these no-and lower-calorie options.

The New York Times quotes former president Bill Clinton (it also quotes me*):

This is huge…I’ve heard it could mean a couple of pounds of weight lost each year in some cases…in low-income communities, sugary sodas may account for a half or more of the calories a child consumes each day.

In a statement, Risa Lavizzo-Mourey, president and CEO of the Robert Wood Johnson Foundation, said:

We congratulate the Alliance for a Healthier Generation and the beverage industry for continued action towards reducing the beverage calories consumed by people across the United States. We are especially pleased that this commitment will target communities with disproportionately high consumption rates of sugar-sweetened beverages. We look forward to working with the Alliance and beverage industry to measure and monitor the impact of this commitment on the health of our country.

Despite the congratulations, I can’t take this as anything more than public relations.

Soda sales are going to decline by that much anyway.

Although the Alliance says the companies will do this through national initiatives to educate consumers about smaller portions, lower-calorie beverages, and water, and to focus these efforts in lower income communities, they really don’t have to do a thing.

All they have to do is wait for these trends to continue.  The Times quotes me on this point:

While they’re making this pledge, they are totally dug in, fighting soda tax initiatives in places like Berkeley and San Francisco that have exactly the same goal,” said Professor Nestle, who has just finished a book about the industry.

Here’s what I mean:

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The American Beverage Association and soda companies are putting millions into fighting soda tax initiatives in San Francisco and Berkeley.

As the Center for Science in the Public Interest says, if the soda industry really were serious about helping Americans drink less of sugary products, it

could accelerate progress by dropping its opposition to taxes and warning labels on sugar drinks. Those taxes could further reduce calories in America’s beverage mix even more quickly, and would raise needed revenue for the prevention and treatment of soda-related diseases.

And, CSPI says, the soda industry should stop opposing and, instead, should support Representative Rosa DeLauro’s Sugar-Sweetened Beverage Tax Act of 2014 (the SWEET Act), which aims to tax caloric sweeteners.  This would raise $10 billion a year to help prevent and treat diseases caused by excess soda consumption.

But the CEO of Pepsi says the soda industry isn’t getting enough appreciation for its efforts to counter obesity.

Politico ProAg‘s Helena Bottemiller Evich reports that at a meeting sponsored by the Robert Wood Johnson Foundation (RWJF) to applaud the soda industry’s announcement, Indra Nooyi, PepsiCo’s CEO,

expressed frustration with the endless criticism from activists who blame much of the obesity epidemic on the food industry despite what she sees as significant progress from the biggest brands in America…“Why not give industry a compliment and then talk about the next step?…We have now stemmed the growth in calorie consumption, which is huge…I look at those trends and think industry has done pretty well, as a whole.

Why the RWJF, a major funder of initiatives to counter obesity, seems so cozy with Pepsi is curious.

The coziness is especially curious because of Mrs. Nooyi’s “We.”  If the industry is “doing well,” it’s because health advocates, some of them funded by RWJF, have forced soda companies to change their practices.

The one significant accomplishment: an admission that sodas contribute to obesity

As the Wall Street Journal puts it,

The move is an implicit acknowledgment by the soda industry that longtime staples like Coke, Pepsi-Cola and Dr Pepper have played a role in rising obesity rates.

Now that really is a sign of progress.

Sep 22 2014

Coke’s latest marketing campaign: your name here

A reader, Alice Campbell, writes:

Dr. Nestle,

Coca-Cola’s new product marketing, “Share a Coke with “insert name here”” has got me thinking. I will admit, initially my thought on the topic was limited to disappointment at the limited chances of finding a can with my name on it. However, I have been pondering, is this marketing strategy an attempt by Coca-Cola to avoid responsibility for the health consequences associated with selling an sugar filled, unhealthy product? Will they attempt to claim that that the suggested serving sizes is half of the container because they are suggesting you share? I have not observed an increase in people sharing their can of Coke. Your thoughts on the issue would be appreciated.

Love the question, particularly because I was given one of these, name made to order.  This can is most definitely not to share, not least because it’s the 7.5-ounce size (nevertheless, 90 calories and a whopping 25 grams of sugar).

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Don’t you wish you had one with your name on it?

That’s the point.  This has been one of Coke’s most successful public releations campaigns, ever.

But Share a Coke has generated criticism that it violates Coke’s promise not to market to kids.  In Ireland, the cans appear with the 100 most popular names of children ages 7 and 8.

In countries like Pakistan, the cans are labeled with “mama” or “papa,” again raising questions about the target age group.

The campaign may be generating buzz—it’s fun to see your name on a Coke can— but once you have one, that’s it.  Share a Coke is fizzling as a sales generator.

Better get your collectors’ item now!

Feb 7 2014

Coca-Cola marketing scores again

Far be it from me to defend Coca-Cola’s advertisements.  They have only one purpose: to get you to buy more of the company’s flavored, colored, caffeinated water with nearly a teaspoon of sugar per ounce.

Drink a 20-ounce Coke?  That’s 18 teaspoons.

But you have to hand it to Coke’s marketers.

They just got me to write about the fuss over the company’s “It’s Beautiful” Super Bowl ad, which shows people of all colors and kinds singing America the Beautiful in—can you believe this?—foreign languages.

The response?  Tweeted bigotry:

WTF? @CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.

What amazes me about the response is that Coca-Cola has been doing commercials like this for decades.

Remember these?

Why this sudden outpouring of xenophobia and homophobia?  

It’s disturbing to think about why this is happening now, but I won’t be surprised if the controversy brings Coke lots of favorable publicity and helps the company sell even more sugary beverages.

Oct 14 2013

Annals of Nutrition Science: Coca-Cola 1; NHANES 0

I got called by a couple of reporters asking for comment on a paper just published in PLoS One, an online, open-access—and highly respected (at least until now)—medical journal.

The paper examines the validity of calorie-intake estimations obtained from the National Health and Nutrition Examination Survey (NHANES) from 1971 to 2010 (click on Download to see the entire paper).

Its “shocking” conclusion: people underreport calorie intake on surveys.

My first comment to reporters: duh.

The authors present—-as if it were a bombshell—-something that has been known for years: people underreport food intake, usually by a third or more, and obese respondents underreport even more.   The study quantifies the degree of underreporting and comes to conclusions no different from those reported for decades.

Question #1: Why would anyone do a study like this?  Answer:  Look who sponsored it: Coca-Cola!

Question #2: Why would Coca-Cola want to fund a study to cast doubt on information derived from NHANES:  See the Abstract:

The confluence of these results and other methodological limitations suggest that the ability to estimate population trends in caloric intake and generate empirically supported public policy relevant to diet-health relationships from U.S. nutritional surveillance is extremely limited.

And see the paper’s conclusion:

As such, there are no valid population-level data to support speculations regarding trends in caloric consumption and the etiology of the obesity epidemic.

Got that?  If data from NHANES are not valid, then studies showing a correlation between sodas and obesity are not valid, and recommendations to drink less soda are unjustified.

This study, then, is a classic example of why food industry sponsorship of nutrition research is so pernicious.  Coca-Cola is systematically recruiting sympathetic nutrition researchers to cast doubt on science linking soda consumption to health problems.

Question #3: Why would a prestigious journal like PLoS One publish something like this?  The science in this article passed peer review.  Evidently nobody considered that politics might have something to do with the design of the study and its conclusions.

I’m guessing that PLoS One editors have become complacent.  The journal just came up smelling like roses in a Science Magazine sting operation examining the quality of peer review in open-access scientific journals.  The author sent an evidently false paper to hundreds of such journals.  Of 106 that said they did peer review, 70% accepted the paper.  But PLoS One turned it down for the right reasons.

If you think that science has nothing to do with politics, Coca-Cola vs. NHANES is a good reason to reconsider.

Aug 22 2013

Soda advertising: Bavaria

In the Munich subway, Marienplatz station, Coca-Cola ads feature bottles with common German (?) names on the labels, in this case Kevin, Tobias, and Sandra.

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At the entrance to the tour of the salt mine in Berchtesgaden (definitely worth the visit), Coke (foreground) and Pepsi (far background) sponsor separate outdoor cafes.

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Jul 31 2013

Court turns down NYC 16-ounce soda cap; city will appeal

The  NY State Supreme Court, Appellate Division, has turned down the Bloomberg administration’s appeal (New York Statewide Coalition of Hispanic Chambers of Commerce v New York City Dept. of Health & Mental Hygiene).

The court’s decision in this case begins on page 22:

Like Supreme Court, we conclude that in promulgating this regulation the Board of Health failed to act within the bounds of its lawfully delegated authority. Accordingly, we declare the regulation to be invalid, as violative of the principle of separation of powers.

…we find particularly probative the regulation’s exemptions, which evince a compromise of social and economic concerns, as well as private interests. As indicated, the regulatory scheme is not an all encompassing regulation. It does not apply to all FSEs [food service establishments]. Nor does it apply to all sugary beverages. The Board of Health’s explanations for these exemptions do not convince us that the limitations are based solely on health-related concerns (pages 17, 18 of the decision).

OK.  So the city should have made the rule apply to all food service places and all sugary beverages.  Live and learn.

Mayor Bloomberg says the city will appeal:

Since New York City’s ground-breaking limit on the portion size of sugary beverages was prevented from going into effect on March 12th, more than 2,000 New Yorkers have died from the effects of diabetes. Also during that time, the American Medical Association determined that obesity is a disease and the New England Journal of Medicine released a study showing the deadly, and irreversible, health impacts of obesity and Type 2 diabetes – both of which are disproportionately linked to sugary drink consumption. Today’s decision is a temporary setback, and we plan to appeal this decision as we continue the fight against the obesity epidemic.”

The American Beverage Association is pleased.  It’s headline: “Hey New York – Your Beverage Is Still Your Choice!”

We are pleased that the lower court’s decision was upheld.  With this ruling behind us, we look forward to collaborating with city leaders on solutions that will have a meaningful and lasting impact on the people of New York City.

Even if the city loses the final appeal, the 16-ounce soda cap is the writing on the wall for soda companies.

Sales of full-sugar sodas have been falling for years and getting worse for both Coca-Cola and Pepsi.

Cutting down on the portion sizes of sugary drinks is still a really good idea.

Here’s what the news media say about it:

Jun 5 2013

Coke as a broker of peace and conflict

Coca-Cola as a peace broker

I don’t know what to make of Coca-Cola’s recent marketing strategies, as reported in the Washington  Post.   The ad,

“Small World Machines” starts with a relatively straightforward premise: India and Pakistan do not get along so well. It ends with the promise of peace: “Togetherness, humanity, this is what we all want, more and more exchange,” a woman, either Indian or Pakistani, narrates as the music swells. Sounds great. How do we get there? By buying Coke, of course.

The idea is to have two vending machines, one in Lahore and one in New Delhi, each with views of the other.  To buy a Coke, buyers have to cooperate.  Here are photos showing how it works.  And here’s how Coke explains it, with video and slides. 

As the Post explains, this may not be as far-fetched as it seems.

Sharing tasks and short-term, low-risk social interactions are classic conflict resolution tactics, including as a part of the civilian-to-civilian interactions sometimes termed “track two diplomacy.”  Indo-Pakistani tensions could use all the help they can get.

But the Post concludes with an update: 

Deputy foreign editor Karin Brulliard, a former Pakistan bureau chief, alerts me that, per the Wall Street Journal, Pepsi dominates the soda market there. Maybe that’s what’s been holding back peace?

This is not the first time that Coke markets its products as the key to world peace.  Those of you who are old enough might recall the “I’d like to teach the world to sing” video from 1990.

Coca-Cola as a conflict promoter

Who at Coke got the clever idea of producing personalized bottles with 150 popular names—in Israel, of all places?

Oops.  Forgot the 1.5 million Arabs who live there.

Alas, the campaign has caused a huge controversy in the Mideast.

Recall: All this is about selling Coke internationally.  Americans aren’t buying it so much anymore, so overseas it goes.

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