by Marion Nestle

Currently browsing posts about: Coca-Cola

Mar 30 2015

Another picture worth many words: Coca-Cola in Myanmar

Except for Cuba, Myanmar used to be the only country in the world where Coca-Cola could not be sold.  The Burmese (now Myanmar) military junta kept Coke out for more than 60 years.

No more.  In 2013, Coca-Cola opened its first bottling plant in Myanmar as part of a $200 million investment in that country.

To do that, the company had to face many challenges: unfamiliarity with cold drinks, lack of refrigeration, and substantial labor and human rights issues.

But, as Coca-Cola explains:

For the people of Myanmar, this was more than the return of a delicious, refreshing beverage. To them, Coca‑Cola embodies the bright promise of better days and better lives ahead. And we look forward to being part of their journey.

When an NYU nutrition graduate, Catherine Normile, MS, RD, told me she was working on development projects in Myanmar, I asked her to take a look and see if she could send me photos of how Coca-Cola’s incursion into that country was proceeding.

Here’s one:

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And here’s another:

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She sent many more, but these will give you the idea.

Coca-Cola seems well established in Myanmar after just under two years.

I wonder how the country’s health statistics are coming along?

Mar 18 2015

Dietitians in turmoil over conflicts of interest: it’s about time

My e-mail inbox is filled with items about the Academy of Nutrition and Dietetics (AND, formerly the American Dietetic Association).  Its “seal of approval” on Kraft cheese singles (as discussed in an earlier post) was embarrassing—so embarrassing that it was discussed by Jon Stewart: “The Academy is an Academy in the same way this [Kraft Singles] is cheese” (the clip starts at 4:37).

The Onion also had some fun with this.

But now there is even more about how food companies buy the opinions of dietitians.

Candice Choi writes about how Coca-Cola pays dietitians to promote its drinks as healthy snacks (for an example of one of the paid posts, click here).  She explains that the dietitians

wrote online posts for American Heart Month, with each including a mini-can of Coke or soda as a snack idea. The pieces — which appeared on nutrition blogs and other sites including those of major newspapers — offer a window into the many ways food companies work behind the scenes to cast their products in a positive light, often with the help of third parties who are seen as trusted authorities.

Ms. Choi quotes a Coca-Cola spokesman:

“We have a network of dietitians we work with,” said Sheidler, who declined to say how much the company pays experts. “Every big brand works with bloggers or has paid talent.”

Other companies including Kellogg and General Mills have used strategies like providing continuing education classes for dietitians, funding studies that burnish the nutritional images of their products and offering newsletters for health experts. PepsiCo Inc. has also worked with dietitians who suggest its Frito-Lay and Tostito chips in local TV segments on healthy eating.

These are individual actions.  But at last the dietetic membership is objecting to the Academy’s partnership with Kraft.

  1. They have started a Change.org petition to #RepealTheSeal.
  2. The President of the New York State AND chapter (NYSAND), Molly Morgan, sent out a note in support of the petition.

Thank you to the many of you that have expressed your concern and disappointment about the Academy of Nutrition and Dietetics partnership with Kraft. This issue has been reviewed carefully by the NYSAND Board of Directors and the entire board is in support of actively taking steps to share our members concerns. Below are the action steps that NYSAND is taking:

–       Last week (March 11, 2015) the NYSAND Sponsorship Task Force recommendations were received and yesterday (March 16, 2015) at the March NYSAND Board of Directors meeting the Sponsorship Task Force recommendations were reviewed. Please stay tuned for more updates and note that a motion will be forth coming this week for the board to take the next step in addressing sponsorship for NYSAND.

–       Today (March 17, 2015) a letter was sent to the Academy president and emailed to several Academy leaders expressing the views that our members have shared and that as an Affiliate we are not comfortable responding with the talking points provided by the Academy on this issue.

–       Dietitians have started a petition, “Repeal the Seal”; NYSAND will be sharing this on our Affiliate Facebook and Twitter pages and encourages all members who share the concern to sign the petition as well. CLICK HERE to sign the petition.

3.  The AND national CEO, Patricia M. Babjak, sent out this letter to members, also on March 17:

Let me begin by apologizing for the concerns caused by the education initiative with Kraft. The Academy and the Foundation are listening. As a member-driven organization, the Academy’s staff and leadership hear your concerns and welcome your input.

Unfortunately, recent news articles misstated a collaboration as a Kids Eat Right “endorsement” of Kraft Singles, and that it represents a “seal of approval” from Kids Eat Right, the Foundation, or the Academy. It is not an endorsement. It is not a seal of approval. We understand this distinction is of little consequence to many Academy members who are concerned with the perception. We are working on a solution.

In addition, we are working to establish a joint, member-driven Member Advisory Panel. This Panel will work closely with both Boards to:

  • Establish dialogue with members
  • Gather input and give feedback on member issues
  • Make specific recommendations

Recognizing sponsorship as a significant issue of concern among members, the House of Delegates leadership team, who also serve on the Board of Directors, scheduled a dialogue on sponsorship for the upcoming virtual House of Delegates meeting, May 3. We encourage all members to reach out to your delegates and share your thoughts on the benefits of, concerns about and suggestions for the sponsorship program. The Academy and Foundation Boards are looking forward to your input.

Applause to members who are speaking out.

As I said in an interview with TakePart:

The food companies have learned from tobacco and drugs and other industries like that how to play this game…Let’s confuse the science, let’s cast doubt on the science, let’s shoot the messenger, let’s sow confusion.

But since everyone has to eat, the food industry has been given a pass on its pay-to-play practices….

The capital N news…is that dietitians are fighting back at last.

I hope they join Dietitians for Professional Integrity and insist that the leadership respond to their concerns.

AdditionA dietitian sends this communication from the Executive Board of the California Dietetic Association to members about the Kraft situation:

We would like to direct your attention to what the California Dietetic Association (CDA) has done to address our own issues surrounding sponsorship. We heard your concerns regarding CDA Annual Conference sponsorship and we have listened. We voted and McDonalds was not invited as a sponsor in 2015. This decision has impacted our finances; however, we believe it was important to respond to our member feedback. In addition, an ad hoc committee approved by the CDA executive board, reevaluated the sponsorship guidelines. The new sponsorship policy will be posted soon on www.dietitian.org.

Jan 12 2015

Drink less soda? Coke cuts jobs.

That Coca-Cola is cutting between 1600 and 1800 jobs in the next few months, 500 of them in Atlanta (Coke’s home town), is big news.

Why is Coke doing this?  According to the New York Times, the company says:

  • “to streamline our business”
  • “to help fund the stepped-up marketing it believes is needed to drive up beverage sales”  (oh, great)

IBTimes offers another reason:

And as the Wall Street Journal explains, “Austerity is the new flavor at Coca-Cola”:

Atlanta-based Coke plans to ax at least 1,000 to 2,000 jobs globally in the coming weeks, the biggest thinning of its ranks in 15 years. It is also introducing stricter budgeting, telling executives to swap limousines for taxis, and dropped its lavish Christmas party for Wall Street analysts.  The moves are part of a $3 billion cost-cutting plan Coke announced in October after warning it would miss profit targets this year and next as consumers drink less soda, for decades its cash cow. The austerity push is a culture shock for a company that traditionally has grown, not shrunk, its way to prosperity.

The business press is much less interested in the health benefits that will accrue as a result.  These don’t count on Wall Street.

They should.

Dec 8 2014

Sugary drink advocacy, Mexican style

The creatively active Mexican advocacy group, El Poder del Consumidor, launched a new video take-off on Coca-Cola ads—“Haz feliz a alguien” (“Make someone happy”)—with a demonstration on Mexico City’s Zocalo in front of the National Cathedral.

 

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They sent along a translation of the video:

What would make you happy this Christmas?

That my dad were here with us.

PLAY SPORTS/EXERCISE (posted at the bottom of the screen to mimic Coke ads here)

That my mom could see her grandson.

PLAY SPORTS/EXERCISE

That my dad could play soccer with me.

PLAY SPORTS/EXERCISE

Make someone happy this Christmas.

50,000 people in Mexico are blind because of diabetes.

Someone’s limb is amputated every 7 minutes because of diabetes.

In Mexico, 66 people die each day from drinking sugary drinks.

Make someone happy.

Share this video and remove soda from your table.

Nov 4 2014

Souvenirs from the Dietitians’ annual meeting

The annual meeting of the Academy for Nutrition and Dietetics, formerly the American Dietetic Association, always provides an incredible exhibit of products from food companies—the latest in dietetic junk food and food company nutritional spin.

Knowing how much I enjoy these things, and that I am working on a book about food advocates and the soft drink industry (Oxford University Press, September 2015), several of my colleagues brought back souvenirs.

Functional foods (with “healthy” ingredients above and beyond what occurs naturally)

  • For Keurig brewing machines, a container of Fibersol Cran-Raspberry flavored instant tea mix, with soluble fiber added (is tea really a significant source of soluble fiber?).
  • MealEnders.com’s chocolate mint signaling lozenges, “an antidote to overeating.”  If you feel that you are overeating, suck on one: “take control, curb appetite, get results” (if only).
  • A 6-ounce can of Kao Nutrition’s black coffee with 270 mg polyphenol (coffee chlorogenic acid), naturally present because the coffee was not brewed at high temperature (well, coffee is a plant extract, after all).

Swag

  • A pen with a pull-out section that gives the potassium content of commonly consumed foods (these come in other versions too, apparently).

Soda company propaganda

  • A brochure from PepsiCo’s Nutrition Team, HydrateNow.  Gatorade, it points out, is 93% water (and the other 7%, pray tell?.
  • A pamphlet from PepsiCo on Calorie Balance: “many things influence your everyday nutrition.  For maintaining a healthy weight, the most important factors are how many calories you eat and the total calories you use up”  (but if those calories happen to be empty?).
  • A PepsiCo brochure on Diet Beverages for People with Diabetes (but it still is advertising Pepsi).
  • A list of PepsiCo drinks that meet the USDA’s nutrition standards for schools (a long list, alas).
  • A scientific paper, “What is causing the worldwide rise in body weight,” sponsored by Coca-Cola (Coke’s answer: lack of physical activity, of course.)
  • A poster from the American College of Cardiology, “Striking an energy balance,” sponsored in part by Coca-Cola.   It says: “Drink water or no- or low-calorie beverages” (it does not say you should Drink less soda”).
  • A pamphlet on National School Beverage Guidelines sponsored by Coca-Cola, PepsiCo, Dr Pepper Snapple, and the American Beverage Association:  “The beverage industry committed to bold change and then made it happen.  Working with our school partners, we transformed the beverages available to students” (yes, but it doesn’t explain that public pressure forced them to do this).
  • A Coca-Cola pamphlet, Balancing Act.  This gives five easy ways to burn 100 calories: playing soccer 13 minutes, briskly walking 15 minutes, climbing stairs 10 minutes, jumping rope 9 minutes, gardening 19 minutes (based on a 150 lb person).  Funny, it doesn’t mention that one 12-ounce Coke is 140 calories.
  • A FamilyDoctor.org pamphlet, Healthy Eating for Kids, from the American Academy of Family Physicians and the American Dietetic Association, distributed with a grant from Coca-Cola.  It lists healthy eating habits—family meals, be active, limit screen time, stay positive, etc (but—surprise—does not suggest that your kid might be healthier not drinking sugar-sweetened beverages).

Treasures, all.  I really love this stuff.  Thanks.

Oct 3 2014

Where to find Coca-Cola Life in Mexico? In the produce section, of course.

I’m in Mexico City and María Verónica Flores Bello, who teaches at a university here, gave me this photo taken at a Selecto supermarket.  It, she says, is Coca-Cola’s “brand new green Coca Cola, sweetened with stevia and sugar, as healthy and fresh as eating vegetables….”la foto

Here’s the label:

coca cola life

Soon to a supermarket near you?  Only if Mexicans buy it.

I’ll explain what these labels mean on Monday,

Happy weekend.

Sep 25 2014

The latest soda industry PR ploy: 20% less soda by 2025

The Alliance for a Healthier Generation (founded by the American Heart Association and the Clinton Foundation) and the American Beverage Association (funded mainly by Coca-Cola and PepsiCo) jointly announced this week that the major soft drink companies were pledging to reduce beverage calories consumed per person nationally by 20% by 2025.

The Alliance, Coca-Cola, Dr Pepper Snapple, PepsiCo, and the American Beverage Association placed a full-page ad in yesterday’s New York Times:

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The Alliance says:

This is a tremendous undertaking by the industry, one that should be applauded, and also one that will not come easily. The industry will leverage every ounce of their national and local influence, product innovation and marketing muscle to reach this ambitious and necessary goal. And when this goal is reached, we believe it will not only signal a shift in access to reduced-calorie options, but also a positive shift in consumer interest in these no-and lower-calorie options.

The New York Times quotes former president Bill Clinton (it also quotes me*):

This is huge…I’ve heard it could mean a couple of pounds of weight lost each year in some cases…in low-income communities, sugary sodas may account for a half or more of the calories a child consumes each day.

In a statement, Risa Lavizzo-Mourey, president and CEO of the Robert Wood Johnson Foundation, said:

We congratulate the Alliance for a Healthier Generation and the beverage industry for continued action towards reducing the beverage calories consumed by people across the United States. We are especially pleased that this commitment will target communities with disproportionately high consumption rates of sugar-sweetened beverages. We look forward to working with the Alliance and beverage industry to measure and monitor the impact of this commitment on the health of our country.

Despite the congratulations, I can’t take this as anything more than public relations.

Soda sales are going to decline by that much anyway.

Although the Alliance says the companies will do this through national initiatives to educate consumers about smaller portions, lower-calorie beverages, and water, and to focus these efforts in lower income communities, they really don’t have to do a thing.

All they have to do is wait for these trends to continue.  The Times quotes me on this point:

While they’re making this pledge, they are totally dug in, fighting soda tax initiatives in places like Berkeley and San Francisco that have exactly the same goal,” said Professor Nestle, who has just finished a book about the industry.

Here’s what I mean:

Screenshot 2014-09-24 14.13.06

The American Beverage Association and soda companies are putting millions into fighting soda tax initiatives in San Francisco and Berkeley.

As the Center for Science in the Public Interest says, if the soda industry really were serious about helping Americans drink less of sugary products, it

could accelerate progress by dropping its opposition to taxes and warning labels on sugar drinks. Those taxes could further reduce calories in America’s beverage mix even more quickly, and would raise needed revenue for the prevention and treatment of soda-related diseases.

And, CSPI says, the soda industry should stop opposing and, instead, should support Representative Rosa DeLauro’s Sugar-Sweetened Beverage Tax Act of 2014 (the SWEET Act), which aims to tax caloric sweeteners.  This would raise $10 billion a year to help prevent and treat diseases caused by excess soda consumption.

But the CEO of Pepsi says the soda industry isn’t getting enough appreciation for its efforts to counter obesity.

Politico ProAg‘s Helena Bottemiller Evich reports that at a meeting sponsored by the Robert Wood Johnson Foundation (RWJF) to applaud the soda industry’s announcement, Indra Nooyi, PepsiCo’s CEO,

expressed frustration with the endless criticism from activists who blame much of the obesity epidemic on the food industry despite what she sees as significant progress from the biggest brands in America…“Why not give industry a compliment and then talk about the next step?…We have now stemmed the growth in calorie consumption, which is huge…I look at those trends and think industry has done pretty well, as a whole.

Why the RWJF, a major funder of initiatives to counter obesity, seems so cozy with Pepsi is curious.

The coziness is especially curious because of Mrs. Nooyi’s “We.”  If the industry is “doing well,” it’s because health advocates, some of them funded by RWJF, have forced soda companies to change their practices.

The one significant accomplishment: an admission that sodas contribute to obesity

As the Wall Street Journal puts it,

The move is an implicit acknowledgment by the soda industry that longtime staples like Coke, Pepsi-Cola and Dr Pepper have played a role in rising obesity rates.

Now that really is a sign of progress.

Sep 22 2014

Coke’s latest marketing campaign: your name here

A reader, Alice Campbell, writes:

Dr. Nestle,

Coca-Cola’s new product marketing, “Share a Coke with “insert name here”” has got me thinking. I will admit, initially my thought on the topic was limited to disappointment at the limited chances of finding a can with my name on it. However, I have been pondering, is this marketing strategy an attempt by Coca-Cola to avoid responsibility for the health consequences associated with selling an sugar filled, unhealthy product? Will they attempt to claim that that the suggested serving sizes is half of the container because they are suggesting you share? I have not observed an increase in people sharing their can of Coke. Your thoughts on the issue would be appreciated.

Love the question, particularly because I was given one of these, name made to order.  This can is most definitely not to share, not least because it’s the 7.5-ounce size (nevertheless, 90 calories and a whopping 25 grams of sugar).

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Don’t you wish you had one with your name on it?

That’s the point.  This has been one of Coke’s most successful public releations campaigns, ever.

But Share a Coke has generated criticism that it violates Coke’s promise not to market to kids.  In Ireland, the cans appear with the 100 most popular names of children ages 7 and 8.

In countries like Pakistan, the cans are labeled with “mama” or “papa,” again raising questions about the target age group.

The campaign may be generating buzz—it’s fun to see your name on a Coke can— but once you have one, that’s it.  Share a Coke is fizzling as a sales generator.

Better get your collectors’ item now!

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