Search results: Coca Cola

That Coca-Cola is cutting between 1600 and 1800 jobs in the next few months, 500 of them in Atlanta (Coke’s home town), is big news.

Why is Coke doing this?  According to the New York Times, the company says:

• “to streamline our business”
• “to help fund the stepped-up marketing it believes is needed to drive up beverage sales”  (oh, great)

IBTimes offers another reason:

• “Americans just aren’t guzzling carbonated drinks as much as they used to.”

And as the Wall Street Journal explains, “Austerity is the new flavor at Coca-Cola”:

Atlanta-based Coke plans to ax at least 1,000 to 2,000 jobs globally in the coming weeks, the biggest thinning of its ranks in 15 years. It is also introducing stricter budgeting, telling executives to swap limousines for taxis, and dropped its lavish Christmas party for Wall Street analysts.  The moves are part of a $3 billion cost-cutting plan Coke announced in October after warning it would miss profit targets this year and next as consumers drink less soda, for decades its cash cow. The austerity push is a culture shock for a company that traditionally has grown, not shrunk, its way to prosperity.

The business press is much less interested in the health benefits that will accrue as a result.  These don’t count on Wall Street.

They should.

Rebecca Berner of Mexico’s food advocacy coalition, Alianza por la Salud Alimentaria (Nutritional Health Alliance) sends this press release announcing her group’s new video ads to encourage you to take sodas off your holiday tables.

The “Make Someone Happy” counter-commercial:  This ad satirizes Coca-Cola’s Christmas marketing campaign with global statistics on the burden of disease and death associated with sugary drink consumption.

 

Santa Claus resigns: This counter-ad shows Santa acknowledging his “karmic debt” for a lifetime of promoting soda.

Cheers for the holiday season!

I had to laugh when I read Andy Bellatti’s blog post on the latest food industry front group, the Back to Balance Coalition.

A few years ago, Andy started a group called Dietitians for Professional Integrity to advocate for greater financial transparency and ethical sponsorships within the Academy of Nutrition and Dietetics.

Dietitians for Professional Integrity does not believe that it’s a good idea for the country’s largest organization of nutrition professionals to be sponsored by Coca-Cola, PepsiCo, Kellogg’s, and other Big Food giants.

I could not agree more.  And the same could be said of the American Society for Nutrition.  See, for example, one of its recent sponsored sessions.

Friday, December 5, 7:00 am – 8:45 am

Sponsored Satellite Program and Breakfast:

Defining Moderation: Should There Be Dietary Guidance for Chocolate?

Sponsored and organized by the National Confectioners Association

As I keep pointing out, you can’t make this stuff up.

But to return to the Back to Balance Coalition.

The Back to Balance Coalition brings together food and beverage organizations, health advocacy groups, and nutrition professionals who are supporters of balance, variety and moderation in dietary guidelines. The group aims to bring forward common sense, practicality, economic, and cultural relevance into dietary guidance.

As Andy puts it, “Leave it to the food industry to appoint itself as the sole definer of what constitutes balance, variety, and moderation.”

The beleaguered 2015 Dietary Guidelines Advisory Committee, as I explained yesterday, is under pressure from Congress to avoid saying anything about how food production and consumption might affect the environment, despite estimates that agriculture accounts for 15% to 20% of greenhouse gas emissions.

The Back to Balance Coalition has a different agenda.  It does not want the Dietary Guidelines to say a word about eating less of any foods its members sell.

Instead, it wants the Guidelines to talk about choice [my translations follow]:

• Empowering choice is more effective than restricting it [so you will keep choosing our highly profitable junk foods].
• All foods can fit within a healthful, overall dietary pattern if consumed in moderation with appropriate portion size and combined with physical activity [please ignore the amounts of money we spend to market our unhealthiest products].
• Restricting food choices by classifying specific foods as “good” or “bad” is often overly simplistic and may foster unhealthy eating behaviors [you might not buy our products!].
• Guiding Americans on which nutrient rich food choices to make versus not to make, and focusing on portion guidance to provide “how to” practical advice, can help people make wise food choices within the context of the total diet [never mind the fortunes we sink into promoting supersize junk foods].

To the Dietary Guidelines Advisory Committee: Courage!

 

 

 

 

The creatively active Mexican advocacy group, El Poder del Consumidor, launched a new video take-off on Coca-Cola ads—“Haz feliz a alguien” (“Make someone happy”)—with a demonstration on Mexico City’s Zocalo in front of the National Cathedral.

 

They sent along a translation of the video:

What would make you happy this Christmas?

That my dad were here with us.

PLAY SPORTS/EXERCISE (posted at the bottom of the screen to mimic Coke ads here)

That my mom could see her grandson.

PLAY SPORTS/EXERCISE

That my dad could play soccer with me.

PLAY SPORTS/EXERCISE

Make someone happy this Christmas.

50,000 people in Mexico are blind because of diabetes.

Someone’s limb is amputated every 7 minutes because of diabetes.

In Mexico, 66 people die each day from drinking sugary drinks.

Make someone happy.

Share this video and remove soda from your table.

Bartow J. Elmore.  Citizen Coke: The Making of Coca-Cola Capitalism.  Norton, 2015.

 

Elmore is an historian at the University of Alabama, whose book takes a fresh look at how soda companies managed to make fortunes selling cheap sugar water.   Advertising, he says, is only a minor factor in generating soda profits.

The real profits came from a business strategy that offloads the costs and risks onto suppliers, bottlers, and taxpayers.  Soda companies depend on taxpayers for the cost of city water supplies, the recycling discarded cans and bottles, the cleanup of containers that are not recycled, the transportation of sodas to the military,  and the health care of overweight consumers.

The public, he says, should be setting and collecting the price for use of public resources, rather than “accepting the bill for corporate waste.”

 

The Yale Rudd Center for Food Policy & Obesity has just released its 2014 Sugary Drink FACTS report.

Some of the findings:

• Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and increase since the previous year.
• Children and teens remain key target audiences for that advertising.
• Much marketing is done through Facebook, Twitter, YouTube, and advergame apps.
• Pepsi spent $16 million on Spanish TV advertising in 2013, up from none in 2010.
• Dr Pepper Snapple spent $20 million (up from $7 million in 2010) to support its regular sodas.
• African-American teens watch more than three times as many ads for Coca-Cola as do white kids.

Useful Rudd Center resources:

• 4-page summary 
• Full Report
• A  video
• Tools for consumers
• Tools for researchers

This was a big election for the food movement:

• Soda taxes in Berkeley and San Francisco
• GMO initiatives in Colorado, Oregon, and Maui
• The reelection of particularly fierce opponents of food stamps
• Minimum wage laws

Soda taxes

Hats off to Helena Bottemiller Evich of Politico ProAg who stayed up half the night to file her story at 3:00 a.m.  As usual, she cuts right to the chase.  Here’s her comment on the Berkeley win:

Voters approved Measure D, a penny-per-ounce tax, by a three-to-one margin after a bitter campaign battle, with the beverage industry spending more than $2.1 million to oppose the initiative. The pro-tax campaign was bolstered by more than $650,000 from former New York City Mayor Michael Bloomberg.

The vote for the tax in Berkeley was a whopping 75%–a clear, unambiguous win.

The vote in San Francisco passed the tax by a majority—54.5%—but a 2/3 vote was required because the measure specified where the funds would to.

And here’s some commentary

Dana Woldow, who has covered these elections closely on the website Beyond Chron, has this to say about the Berkeley win.

Xavier Morales, executive director of the Latino Coalition for a Healthy California, told me that entities across the state have just been waiting to hear what happens in Berkeley and SF to advance their own local plans for a tax, and that there are ongoing discussions at the state level regarding the feasibility of a soda tax bill to help reduce diabetes, heart disease and stroke. “Other cities in the Pacific Northwest have also been watching both San Francisco and Berkeley with great interest,” he said.

Sara Soka, campaign manager for Berkeley vs Big Soda (the Yes on D campaign)says:

What happens in Berkeley doesn’t stay in Berkeley…Berkeley’s public school system was one of the first to voluntarily desegregate in 1968. It’s led in public school food policy, smoke-free areas in restaurants and bars, curb cuts for wheelchairs.  All these positive changes are now mainstream.

Michael Jacobson, director of Center for Science in the Public Interest, a long-time supporter of soda taxes, says:

Berkeley voters have shown it can be done.  A community’s health can trump Big Soda’s insatiable appetite for profit…This is a historic victory for public health and a historic defeat for the increasingly disreputable soda industry. Coca-Cola, PepsiCo, and the American Beverage Association can no longer count on spending their way to victory.

San Francisco’s Choose Health SF

This isn’t about one soda tax. This is about a national movement that was kicked off tonight, and we are proud to have raised the conversation about the health impacts of soda and sugary beverages, and exposed the beverage industry’s deceptive tactics.

GMO labeling and no-plant initiatives

At a cost estimated at more than $60 million, the GMO industry and its food industry friends managed to defeat labeling measures in Oregon and Colorado.

In Maui, voters passed an initiative to block cultivation of GMO materials on Maui, Molokai and Lanai until cleared by environmental and safety studies.

The Information Technology & Innovation Foundation released this statement quoting Val Giddings of the Biotechnology Industry Organization:

The effort was a misleading, fear-based campaign to put a “scarlet letter” on genetically modified foods. “We commend the citizens of Colorado for protecting the environmental benefits, food abundance and lower prices that have been delivered by seeds and crops improved through biotechnology.”

Reelection campaigns

These have to do with representatives whose positions on food stamps are especially awful.   The position of one, Florida Republican Steve Southerland, was so dreadful that he was singled out by Food Policy Action for targeting.

During discussions of the farm bill, Southerland led attempts to cut food stamps and force beneficiaries to work.  Food Policy Action’s Tom Colicchio and Ken Cook issued a statement:

This is a big win for food advocates and Florida families. Congressman Southerland has repeatedly made policy choices that are harmful to families and small farmers. Today, we proved that voters care about food issues, and they will hold their elected officials accountable on Election Day.

 New York City Coalition Against Hunger notes these election results:

• Steve Southerland (Florida 2), arguably the greatest Congressional opponent of SNAP/Food Stamps, lost his re-election bid.
• PA Governor Tom Corbett who – soon after becoming Governor – wanted to slash Food Stamps benefits – lost big.
• In contrast, Thad Cochran, who is perhaps the GOP’s strongest supporter of SNAP/Food Stamps, won re-election to the Senate by a wide margin in Mississippi.

It quotes executive director Joel Berg: “Cutting SNAP and other safety net programs is bad policy, bad morals, and, as last night’s results show, bad politics.”

Minimum Wage Laws
Voters in four red states (SD, AR, AK, NE) passed raises in the minimum wage by wide margins, even though they defeated Democratic candidates.

My comments on all of this

• To the question, will soda taxes reduce consumption, I would answer: the soda industry thinks so to the tune of $11 million in San Francisco and Berkeley.
• To the question, will GMO labeling hurt the GMO and food industries, I would answer: the industries think so to the tune of about $100 million so far.
• These expenditures—and the bullying that go with them—are sufficient to explain the voter turnout.

If you haven’t seen Nightline’s exposé of the soda industry’s tactics, now might be a good time to take a look.

And celebrate!

 

 

The annual meeting of the Academy for Nutrition and Dietetics, formerly the American Dietetic Association, always provides an incredible exhibit of products from food companies—the latest in dietetic junk food and food company nutritional spin.

Knowing how much I enjoy these things, and that I am working on a book about food advocates and the soft drink industry (Oxford University Press, September 2015), several of my colleagues brought back souvenirs.

Functional foods (with “healthy” ingredients above and beyond what occurs naturally)

• For Keurig brewing machines, a container of Fibersol Cran-Raspberry flavored instant tea mix, with soluble fiber added (is tea really a significant source of soluble fiber?).
• MealEnders.com’s chocolate mint signaling lozenges, “an antidote to overeating.”  If you feel that you are overeating, suck on one: “take control, curb appetite, get results” (if only).
• A 6-ounce can of Kao Nutrition’s black coffee with 270 mg polyphenol (coffee chlorogenic acid), naturally present because the coffee was not brewed at high temperature (well, coffee is a plant extract, after all).

Swag

• A pen with a pull-out section that gives the potassium content of commonly consumed foods (these come in other versions too, apparently).

Soda company propaganda

• A brochure from PepsiCo’s Nutrition Team, HydrateNow.  Gatorade, it points out, is 93% water (and the other 7%, pray tell?.
• A pamphlet from PepsiCo on Calorie Balance: “many things influence your everyday nutrition.  For maintaining a healthy weight, the most important factors are how many calories you eat and the total calories you use up”  (but if those calories happen to be empty?).
• A PepsiCo brochure on Diet Beverages for People with Diabetes (but it still is advertising Pepsi).
• A list of PepsiCo drinks that meet the USDA’s nutrition standards for schools (a long list, alas).
• A scientific paper, “What is causing the worldwide rise in body weight,” sponsored by Coca-Cola (Coke’s answer: lack of physical activity, of course.)
• A poster from the American College of Cardiology, “Striking an energy balance,” sponsored in part by Coca-Cola.   It says: “Drink water or no- or low-calorie beverages” (it does not say you should “Drink less soda”).
• A pamphlet on National School Beverage Guidelines sponsored by Coca-Cola, PepsiCo, Dr Pepper Snapple, and the American Beverage Association:  “The beverage industry committed to bold change and then made it happen.  Working with our school partners, we transformed the beverages available to students” (yes, but it doesn’t explain that public pressure forced them to do this).
• A Coca-Cola pamphlet, Balancing Act.  This gives five easy ways to burn 100 calories: playing soccer 13 minutes, briskly walking 15 minutes, climbing stairs 10 minutes, jumping rope 9 minutes, gardening 19 minutes (based on a 150 lb person).  Funny, it doesn’t mention that one 12-ounce Coke is 140 calories.
• A FamilyDoctor.org pamphlet, Healthy Eating for Kids, from the American Academy of Family Physicians and the American Dietetic Association, distributed with a grant from Coca-Cola.  It lists healthy eating habits—family meals, be active, limit screen time, stay positive, etc (but—surprise—does not suggest that your kid might be healthier not drinking sugar-sweetened beverages).

Treasures, all.  I really love this stuff.  Thanks.